Top to Bottom Sustainable Fashion with Sophie Slater

Chicks Who Give a Hoot

In This Episode, We Chat About:

• Sustainable, eco-fashion for modern people in a modern world.
• Authenticity, diversity, and representation in the fashion industry.
• The power of expression and human connection via fashion.
• The ethics behind the garment industry.

Resources + Links:

Learn more and shop at https://birdsong.london/

Follow Birdsong on Instagram | @birdsonglondon

For show notes, resources, and more, visit Chicks Who Give a Hoot

Connect with us on Instagram | @chickswhogiveahoot

Follow our host Sara on Instagram | @sarachamberscreative

This show is an Elly and Nora Creative project.

Elly and Nora Creative helps purpose-driven businesses grow their income and impact through branding, digital content, and publicity.

Grow your income & impact through branding with Elly & Nora Creative

Instagram | @ellyandnoracreative

Website | ellyandnoracreative.com

Apply to be a guest on the podcast!

Show Notes:

What is always in style? Creating a positive impact, of course! Today we are pleased to have the lovely London-based Sophie Slater sharing her knowledge and know-how of the eco-fashion world! Sophie is the CEO and co-founder of Birdsong, the award-winning eco-friendly, ethical & sustainable fashion brand that has been creating meaningful, lasting impact through their designs and garments. This episode, we’re taking a deep dive and close look into the fashion industry: What does authenticity look like in a culture that breeds ideals? How has the industry been shifting towards more diversity and representation? What are the ethics behind garment-making and sweatshops, and how are brands like Birdsong making strides to change it? Most of all, we’ll explore what makes fashion such a powerful tool for expression, connection, and change in today’s modern age! By the end of this episode, you’ll walk away knowing how to both look good and do good!

01:50 Meet Sophie Slater, CEO and co-founder of the award-winning ethical eco-fashion brand, Birdsong!

02:45 How did you start your company?

06:00 What is Birdsong all about?

09:00 What are the values of Birdsong?

11:15 Authenticity versus Photoshop.

13:00 How do you cast your models in comparison to the rest of the fashion industry?

17:00 What has changed in the fashion industry concerning diversity and representation?

20:10 How are brands being held accountable in today’s age?

22:55 Why are socio-enterprises so important to making meaningful change more accessible?

26:10 The power of individual expression through fashion.

30:05 How do you design clothes for a modern world?

32:40 What is the beauty of being a small brand?

34:50 Why is it better to form deep, meaningful connections?

38:05 What organizations do you support through your supply chain?

41:10 Unethical behavior of sweatshops in the garment industry.

43:20 How does Birdsong create its products sustainably and ethically?

48:20 Finding and spreading your vision.