From $0 to $10M: How to Structure a Marketing Agency That Lasts | John Chan

Business Confessions

#019: Starting as a designer, he recognized the need to make his work measurable, leading him to dig into conversion rate optimization (CRO). His stint at Basecamp further honed his software skills. However, when going into software companies, he faced the challenge of commercializing their product, highlighting the importance of sustainable business practices. Through trial and error, he realized the significance of user acquisition and the value of continuous learning. As they transitioned into building an agency, Chan and his partners embraced the skill gaps they encountered, leading to the formation of a version three agency that aimed to be formidable. His insights shed light on the fast-paced nature of agency models, emphasizing the need for adaptable strategies and pricing models that prioritize quality. Through his experiences, Chan paints a vivid picture of the agency landscape, where skillful navigation and a commitment to sustainable growth are essential for success

00:00:00 - Starting a SaaS Company vs. Scaling an Agency
00:01:47 - Challenges in Building an Agency
00:03:34 - Building a Solid Business Foundation
00:05:29 - The Role of Marketing in Business Growth
00:07:29 - Choosing the Right Marketing Channels
00:12:20 - Importance of Thought Process and Fundamentals in Business
00:14:09 - Unique Selling Proposition of the Agency
00:18:43 - Identifying Opportunities and Exploiting Strengths
00:21:29 - Transition to Private Equity and Seeking New Opportunities
00:22:59 - Evolving Business Model and Transition to Private Equity
00:24:17 - Challenges of Acquiring Companies
00:25:08 - Learning from Acquiring a Brand
00:26:55 - Private Equity and the Agency Model
00:28:06 - Building the Agency
00:29:33 - Marketing Strategy and Campaign Structure
00:35:43 - Career Path and Business Growth
00:36:17 - Sharing Resources
00:36:58 - Importance of Calculating Unicornomics
00:37:49 - Accessibility and Community
John Chan's Links:
X: jtcchan
IG: jtcchan
Website: 2x.agency

Dylan's Links:

• 🎙️Podcast: BusinessConfessionsPod
• 📽️YouTube: @BizConfessions
• 📷Instagram: DylanWillx
• Linked-In: /dylan-williams

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