Oh, I LOOOOOVE That: Why Conversational Transcripts Can Be Misleading, And Worse Breaking The Code podcast

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Business Marketing Havas Medical Anthropology Social Sciences Anthropology Sociolinguistics Behavioral Science Behavioral Economics Semiotics Linguistics Applied Anthropological

Indhold leveret af Havas Medical Anthropology. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Havas Medical Anthropology eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Breaking the Code « »
Oh, I LOOOOOVE That: Why Conversational Transcripts Can Be Misleading, And Worse

1+ y ago 21:34

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MP3•Episode hjem

Indhold leveret af Havas Medical Anthropology. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Havas Medical Anthropology eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

It is common practice at marketing agencies to use transcripts as a means of understanding research that has taken place. However, if you want to really understand what happened in an interview, don't rely on transcripts. They are excellent at giving you a sense of vocabulary, and not much else.
Join us as we discuss how we should, and shouldn't, be using transcripts.

If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.com
Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast

… continue reading

43 episoder

#Business #Marketing #Havas Medical Anthropology #Social Sciences #Anthropology #Sociolinguistics #Behavioral Science #Behavioral Economics #Semiotics #Linguistics #Applied Anthropological

Artwork

Oh, I LOOOOOVE That: Why Conversational Transcripts Can Be Misleading, And Worse

Breaking the Code

published 1+ y ago

Del

MP3•Episode hjem

Indhold leveret af Havas Medical Anthropology. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Havas Medical Anthropology eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

It is common practice at marketing agencies to use transcripts as a means of understanding research that has taken place. However, if you want to really understand what happened in an interview, don't rely on transcripts. They are excellent at giving you a sense of vocabulary, and not much else.
Join us as we discuss how we should, and shouldn't, be using transcripts.

If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.com
Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast

… continue reading

43 episoder

#Business #Marketing #Havas Medical Anthropology #Social Sciences #Anthropology #Sociolinguistics #Behavioral Science #Behavioral Economics #Semiotics #Linguistics #Applied Anthropological

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