))
Ways to Differentiate: Heritage
Manage episode 372857133 series 3474630
Indhold leveret af Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Italian wines. French romance. German engineering. Amish furniture. These all have a common thread and are the topic of today's discussion — how to differentiate using a Heritage position. Mark and Lorraine do a deep dive on why Heritage can be such a powerful position, including some sensitivities and potential competitor moves that can back your brand into a corner.
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.
Kapitler
1. Ways to Differentiate: Heritage (00:00:00)
2. Intro (00:00:04)
3. Italian Wines Lorraine is Drinking (00:00:31)
4. How to Differentiate with Heritage Position (00:03:07)
5. Location Heritage (00:06:38)
6. Anti-Competitor Heritage (00:11:15)
7. Family Heritage (00:15:21)
8. Adding a Character to a Heritage Position (00:25:32)
9. Outro (00:30:51)
61 episoder
Del
