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[Marketing Edition] How to Get Noticed at Cannes Lions | With Christiane Greilach and Bruno Combart | beyondthewords
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Welcome to a new episode of Beyond the Words, where we speak to Christiane Greilach, a seasoned Leader in international #B2B #TechMarketing. Christiane started her career in journalism and copywriting. She spent over 11 years in different marketing positions at #HP and she is now Global Senior Marketing Manager at AutoDesk. She shares her insights on cost-effective lead generation, cross-cultural #branding and #storytelling, and on the importance of #transcreation in this process. Enjoy!
Watch the Otto Desć commercial Christiane mentions on the podcast here: https://www.youtube.com/watch?v=h2nrvx2ZrqQ, and the Wallbox Super Bowl commercial here: https://www.youtube.com/watch?v=hff-XFXCNg4
To find out more about Christiane, visit https://www.linkedin.com/in/christiane-greilach-5603b029/
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#b2btechmarketing #globalmarketing #b2bmarketing #techmarketing #transcreation
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