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53: How to Differentiate Your Business from the Crowd: Having that X Factor
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Today we have on Kristen and Kurt Luidhardt of Liberty Spenders on why you SHOULD talk about your political, religious and personal values in your business to attract loyal customers. This advice goes against what we normally think wiht marketing but Kristen and Kurt have proved that marketing with conviction and your values not only works but sets you apart.
In this episode we cover:
- How to have an abundance mindset over scarcity in your business
- How companies like Patagonia and Chick-fil-a are great examples of companies that are forward with thier values and attract loyal customers
- How as entrepreneurs we sometimes tie our self worth to our business and forget our real worth
- How to find that X factor in your business to stand apart from the rest
Connect with Kristen and Kurt:
@luidhardts
www.libertyspenders.com/bts
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