50: "I changed my marketing and made 8 million in a year": Marketing to x5 your Business
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Happy 50th episode! Today we have on James Brown from the Business Accelerator Institute and author of the bestselling book Shift Happens, who took his law firm business from failing to 8 million in revenue in a short time frame and now coaches professionals on how they can too. We are digging into the essentials of marketing for entrepreneurs and business owners and understanding the human buying process and what our customers actually want. We also dive into not basing business decisions off your emotions, the doctrine of sacrifice, financial management and how to optimize your business to the fullest.
To Connect with James Brown:
Business Accelerator Institute
Chapters:
02:18 Starting a Law Firm Against All Odds and Retiring at 50
04:00 “Think Different”: Marketing Strategies for Scaling
05:42 Selling the Law Firm and Transition to Coaching
08:13 The Doctrine of Sacrifice and Business Efficiency
13:24 Understanding the Human Buying Process and Marketing for Entrepreneurs
18:24 Choosing the Right Marketing Channels as Entrepreneurs
20:10 The Doctrine of Sacrifice and Delegation as a Business Owner
21:03 Hiring for Efficiency and Profitability for Entrepreneurs
23:22 Marketing as an Investment: Advice for Business Owners
24:26 Managing Business Ratios and Financial Management as Business Owners
27:11 Avoiding Emotional Decisions as Business Owners
30:07 Improving Sales Conversion Rates as a Business
31:51 Advice for Young Entrepreneurs
33:57 The Power of Mastermind Groups for Entrepreneurs
34:52 Mindset and Personal Growth for Entrepreneurs
55 episoder