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The Daily: Meta’s CMO on Why He Hates the Term “Performance Marketing” and How AI Turned the Business Around | Nov 21, 2024

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Manage episode 451206380 series 1141400
Indhold leveret af eMarketer. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af eMarketer eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

On today’s podcast episode, we discuss the big questions Meta is hearing from advertisers, the interplay of analytics and marketing, and the argument for removing the distinction between brand and performance marketing. Tune in to the discussion with Vice President and Principal Analyst Jasmine Enberg and Chief Marketing Officer and Vice President of Analytics at Meta Alex Schultz.

Follow us on Instagram at:

https://www.instagram.com/emarketer/

For sponsorship opportunities contact us:
advertising@emarketer.com

For more information visit:

https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-daily-meta-cmo-on-why-he-hates-term-performance-marketing-how-ai-turned-business-around

© 2024 EMARKETER

  continue reading

485 episoder

Artwork
iconDel
 
Manage episode 451206380 series 1141400
Indhold leveret af eMarketer. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af eMarketer eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

On today’s podcast episode, we discuss the big questions Meta is hearing from advertisers, the interplay of analytics and marketing, and the argument for removing the distinction between brand and performance marketing. Tune in to the discussion with Vice President and Principal Analyst Jasmine Enberg and Chief Marketing Officer and Vice President of Analytics at Meta Alex Schultz.

Follow us on Instagram at:

https://www.instagram.com/emarketer/

For sponsorship opportunities contact us:
advertising@emarketer.com

For more information visit:

https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-daily-meta-cmo-on-why-he-hates-term-performance-marketing-how-ai-turned-business-around

© 2024 EMARKETER

  continue reading

485 episoder

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