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002 Where does PR fit into the overall marketing communications mix?
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In this episode, I unpack what I call my 'Marketing Communications Pyramid'. This is a framework I've used for years to break down the various elements that make up the marketing mix; I do this so I can, in turn, isolate the PR elements and where they sit in the broader picture.
I contend that PR sits at the base of the pyramid, and builds the foundations for the broader marketing communications of a business (or organisation). THINK: a strategic blend of owned media, social media and earned media. In essence, we're talking about creating our own media network so we can deepen the level of connection we have with the people who matter most to the success of our business, cause or issue.
If you're a business owner, or a marketer or PR pro, you'll want to dig deep into this episode as it will provide you with heaps of food for thought!
CHECK OUT THE MARKETING COMMUNICATIONS PYRAMID HERE - https://trevoryoung.me/prmachine
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