Old Traditions, New Year

Around the Barrel with Jack Daniel's

When you do something well and for an extended period of time, two competing thoughts can come into your head: First, if it ain’t broke, don’t break it. And second, let’s see how we can break it…creatively. On this episode of Around the Barrel, we talk with Jack Daniel’s Master Distiller Chris Fletcher about his eventful year, about the three expressions that are relatively new to store shelves but took a long time (on purpose) to get there, and about getting back out in the world after spending the last couple of years at home.