Happy clients at a disappointing sale price

Agent Monday - Real Estate Coach

In this episode, I give you specific strategies and a whole heap of scripts to maximise your chances of creating a positive client experience, even when the sale price ends up being less than what the owners originally wanted.

• Coach owners through your appraisal - "If your price is out there, this marketing approach will find it."
• Prepare owners for every eventuality well before deadline day.
• When presenting offers, don't have an agenda. Explain all options to your clients: Accept the offer, negotiate, or reject it and go back to the market.
• Be on their side - back your owners up no matter what they decide to do
• If they ask for your opinion, that's a privilege. Don't take advantage.
• Avoid talking in absolutes at all costs. Eg. "This is the best offer your ever going to get."
• Instead, say "If there was a better price out there right now, I'm confident we would have found it."
• Let them think about it overnight if they want to. It's ok to let people sleep on it.
• When you get close on price, don't be afraid to strategically lower your commission.

Always remember, excellent service makes the unacceptable acceptable.

Related guide:

How to approach deadlines when you have no offers

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