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414 Where Power Resides

 
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Manage episode 237096586 series 2518900
Indhold leveret af Terry O'Reilly CBC. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Terry O'Reilly CBC eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

It’s a popular myth among some consumers that advertisers hold some mysterious, hypnotic sway over them: manipulating their beliefs and spending decisions. Many advertisers, on the other hand, believe the power lies entirely with consumers, who can hobble the mightiest of brands with a rumour, or a single, viral video. This week, Terry O’Reilly follows the food chain of persuasion all the way to the top- to find out where the power really resides. And he’ll show you the chain of command within the ad business itself.

http://podcast.cbc.ca/mp3/ageofpersuasion_20100426_31360.mp3
  continue reading

70 episoder

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Manage episode 237096586 series 2518900
Indhold leveret af Terry O'Reilly CBC. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Terry O'Reilly CBC eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

It’s a popular myth among some consumers that advertisers hold some mysterious, hypnotic sway over them: manipulating their beliefs and spending decisions. Many advertisers, on the other hand, believe the power lies entirely with consumers, who can hobble the mightiest of brands with a rumour, or a single, viral video. This week, Terry O’Reilly follows the food chain of persuasion all the way to the top- to find out where the power really resides. And he’ll show you the chain of command within the ad business itself.

http://podcast.cbc.ca/mp3/ageofpersuasion_20100426_31360.mp3
  continue reading

70 episoder

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