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Indhold leveret af Terry O'Reilly CBC. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Terry O'Reilly CBC eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Advertising is only meaningful if it’s pitching something you’re interested in. But advertisers can’t know what you’re interested in without learning something about you. That means information gathering- and that touches on the sticky issue of privacy. This week Terry explains why your personal information is so important to marketers, and how the new generation of consumers is more willing to surrender personal information than their parents. He’ll also take you on a tour down a data mine, to show how savvy marketers use customer information to improve customer service- and their bottom line.

http://podcast.cbc.ca/mp3/ageofpersuasion_20110411_30621.mp3
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70 episoder

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413 Privacy

Age of Persuasion – CBC Podcasts

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Manage episode 237096587 series 2518900
Indhold leveret af Terry O'Reilly CBC. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Terry O'Reilly CBC eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Advertising is only meaningful if it’s pitching something you’re interested in. But advertisers can’t know what you’re interested in without learning something about you. That means information gathering- and that touches on the sticky issue of privacy. This week Terry explains why your personal information is so important to marketers, and how the new generation of consumers is more willing to surrender personal information than their parents. He’ll also take you on a tour down a data mine, to show how savvy marketers use customer information to improve customer service- and their bottom line.

http://podcast.cbc.ca/mp3/ageofpersuasion_20110411_30621.mp3
  continue reading

70 episoder

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