))
Eyes on the Game: How Ads Win in the Attention Economy (Thanks, Neuroscience!)
Manage episode 444555489 series 3606562
Indhold leveret af Admazing.co. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Admazing.co eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In this episode of Admazing: Mobile Gaming Deep Dive, we dive into the fascinating findings from the “Play It Forward” research, sponsored by Dentsu and Lumen in partnership with Activision Blizzard Media, with additional insights from Alter Agents’ neuroscience studies. The report uses cutting-edge eye-tracking technology and heart rate monitoring to reveal how gaming boosts attention and immersion for advertisers. We’ll break down what 200 U.S. participants’ gaming habits say about ad effectiveness and why mobile games are the perfect platform for keeping players—and their eyes—locked in.
Brought to life with AI-generated audio, this episode takes you deep into the science of attention in gaming!
3 episoder
Del
