))
036: Dave Trott on 30 years of advertising creativity
Manage episode 404797548 series 3556050
Indhold leveret af Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
We're revisiting what creativity is, how to express it and find it, with a legend of the advertising industry Dave Trott. Just as John Cleese wrote brilliant sitcom and sketches, Dave created brilliant advertising over a career in which he founded five agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott.
What I think you're going to love about this conversation is Dave's to the point, sharp witted, no BS worldview. David Ogilvy’s greatest creation is David Ogilvy he says while his real heroes are Bill Bernbach, John Webster and Edward de Bono.
We talk about the conditions for creative outcomes, serendipity and mistakes, the nonsense of ad awards, getting upstream of problems and selling tampons to lorry drivers. I think you're going to enjoy this one.
Subscribe for more here.
Follow me on Twitter.
Please leave a review if you like the podcast; and share with friends. Your support makes us very happy!
79 episoder
Del
