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034: Chris Rawlinson on behavioural science in education
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In this episode I talk with Chris Rawlinson about his online education company 42 Courses and how behavioural science has influenced its formation and growth.
Show notes
- What is 42 Courses and the BS principles behind it
- Chris’s unusual background: vineyard owner, commercial pilot, then at Ogilvy revamping digital training programmes
- Weaknesses of most e-learning platforms
- Chris’s dyslexia & love of learning
- Matt Mullenweg and other random connections
- Influence of Sir Ken Robinson, his TED talk – need for an education revolution & the benefit of not being an academic
- Creating the feel of an internship at 42 Courses
- Support of Rory Sutherland and Dan Bennett at Ogilvy
- BS principles informing 42 Courses: storytelling, make learning more accessible (regular praise), chunking lessons, gamification, social norms, curating without overloading
- Why is traditional education behind the BS curve?
- Measuring engagement and success at 42 Courses
- Course personalisation, choice architecture around new courses
- What online learning looks like today: from Coursera to Masterclass
- Non-education inspirations for 42 Courses
- Gradeless teaching and the value of conventional certifications
- Virtual Reality in education
Chris is massively dyslexic, runs an education company and is a qualified pilot. He is also a cancer survivor, former vineyard owner and (to his wife’s chagrin) a massive LEGO enthusiast having reached the rarefied air of completing the 1m long Saturn 5 rocket, a space shuttle, a mini Yoda and the Porsche 911. He is a joy to listen to.
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