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Indhold leveret af Rei Inamoto/Ana Andjelic. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Rei Inamoto/Ana Andjelic eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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Hilde Mosse comes from one of the wealthiest families in Berlin and stands to inherit an enormous fortune. But she longs for something more meaningful than the luxurious lifestyle her family provides. So Hilde decides to pursue her dream of becoming a doctor. As the Nazis take power in Germany and the Mosse family is forced to flee, Dr. Hilde Mosse lands in New York having nearly lost everything.. She finds her calling treating the mental health of Black youth – and the symptoms of a racist system. In addition to photographs, school records, and correspondence spanning Hilde Mosse’s entire lifetime, the Mosse Family Collection in the LBI Archives includes the diaries she kept between 1928 and 1934, from the ages of 16-22. Hilde’s papers are just part of the extensive holdings related to the Mosse Family at LBI. Learn more at lbi.org/hilde . Exile is a production of the Leo Baeck Institute, New York and Antica Productions. It’s narrated by Mandy Patinkin. This episode was written by Lauren Armstrong-Carter. Our executive producers are Laura Regehr, Rami Tzabar, Stuart Coxe, and Bernie Blum. Our producer is Emily Morantz. Research and translation by Isabella Kempf. Voice acting by Hannah Gelman. Sound design and audio mix by Philip Wilson. Theme music by Oliver Wickham. Please consider supporting the work of the Leo Baeck Institute with a tax-deductible contribution by visiting lbi.org/exile2025 . The entire team at Antica Productions and Leo Baeck Institute is deeply saddened by the passing of our Executive Producer, Bernie Blum. We would not have been able to tell these stories without Bernie's generous support. Bernie was also President Emeritus of LBI and Exile would not exist without his energetic and visionary leadership. We extend our condolences to his entire family. May his memory be a blessing. This episode of Exile is made possible in part by a grant from the Conference on Jewish Material Claims Against Germany, which is supported by the German Federal Ministry of Finance and the Foundation Remembrance, Responsibility and Future.…
Indhold leveret af Rei Inamoto/Ana Andjelic. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Rei Inamoto/Ana Andjelic eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Hitmakers is an exploration of cultural influence and how brands create it. Every two weeks, Ana Andjelic, a brand executive, and Rei Inamoto, a creative entrepreneur, talk about brands that made a dent in culture - through their product, aesthetics, content, business model, or technology - and unpack how they did it.
Indhold leveret af Rei Inamoto/Ana Andjelic. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Rei Inamoto/Ana Andjelic eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Hitmakers is an exploration of cultural influence and how brands create it. Every two weeks, Ana Andjelic, a brand executive, and Rei Inamoto, a creative entrepreneur, talk about brands that made a dent in culture - through their product, aesthetics, content, business model, or technology - and unpack how they did it.
When algorithm flattens cultural markets, how to create against this backdrop? When everything is “meh,” winners are the surprising, the unexpected, and the different. The problem is, these things succeed in niches - offline communities, small groups, and subcultures. They are created in niches, and usually stay there. In the winners-take-all markets, scaling requires algorithms. Can brands bridge this dichotomy? What are the success stories of innovation in the meh world? Is it even financially possible for a brand to disrupt itself before someone else does? In this episode, Rei and I use once-innovative brands as examples of what happens when disruption goes analog. Meh-ification, the plot thickens? by Beth Bentley Watch us on YouTube Follow Ana here: Newsletter "The Sociology of Business" New book "Hitmakers: How Brands Influence Culture" Follow Rei here: Rei's LinkedIn Newsletter "The Intersection" Rei's global innovation firm I&CO…
Creativity is not just an ideas game. More than anything, it’s a matter of process, organization, and the problem-solving abilities of the “backend” office. McKinsey study found that companies that prioritize creativity have 67 percent higher organic revenue growth than those who do not. Yet, creativity, despite its superior business value, is often siloed in “creative” departments like marketing, design or creative. Creativity is a company-wide mandate, and in this episode, Rei and I talk about how that looks like, which brands successfully implement it, and how to organize for creativity. The Changing Role of Desig n By Rei Inamoto @toraya.wagashi Watch us on YouTube Follow Ana here: Newsletter "The Sociology of Business" New book "Hitmakers: How Brands Influence Culture" Follow Rei here: Rei's LinkedIn Newsletter "The Intersection" Rei's global innovation firm I&CO…
What is culture? Culture can mean a lot of different things, and in this episode we zero in on our working definitions, along with the brands, consumer behaviors, and trends that we can expect to see more of in 2025 Show notes: How to build brand energy by Grace Gordon Marcijuš AI Studio Deluxe: How Luxury Lost Its Luster by Dana Thomas Watch us on YouTube Follow Ana here: Newsletter "The Sociology of Business" New book "Hitmakers: How Brands Influence Culture" Follow Rei here: Rei's LinkedIn Newsletter "The Intersection" Rei's global innovation firm I&CO…
In their last episode of 2024, Ana and Rei talk about predictions. Rather than predicting the future, companies should set themselves out for the future's inherent unpredictability. In this context, we unpack why "boring" brands are set to succeed, why smart glasses are going to be big, and why the retail middle may be coming back, thanks to Substack and AI. We wish everyone a happy new year! Watch us on YouTube Follow Ana here: Newsletter "The Sociology of Business" New book "Hitmakers: How Brands Influence Culture" Follow Rei here: Rei's LinkedIn Newsletter "The Intersection" Rei's global innovation firm I&CO…
Why some rebrands succeed and why some fail? Why do we usually dislike new logos and then slowly get used to them? What are the best and worst rebrands, and how to tell the difference? We are joined by Brian Morrissey, founder of the Rebooting, to discuss how politics, aesthetics and ethics of branding reflect themselves in media, creative fields and brand-building. The Rebooting by Brian Morrissey Watch us on YouTube Follow Ana here: Newsletter "The Sociology of Business" New book "Hitmakers: How Brands Influence Culture" Follow Rei here: Rei's LinkedIn Newsletter "The Intersection" Rei's global innovation firm I&CO…
What are luxury goods good for? How about a pair of socks or sneakers? In this episode, Rei and Ana talk about apparel’s two opposing forces - product identity and functionality - is deeply embedded in creative, strategic and operational decisions that shape apparel’s business models. Some products, like luxury items, over-index on identity; others, like Uniqlo or Muji, are deeply rooted in functionality. To succeed, apparel brands need to have a mix of both. But what is a good enough product? And can too much identity become a liability? Listen to discover. Nike ad of Saquon’s backwards hurdle Watch us on YouTube Follow Ana here: Newsletter "The Sociology of Business" New book "Hitmakers: How Brands Influence Culture" Follow Rei here: Rei's LinkedIn Newsletter "The Intersection" Rei's global innovation firm I&CO…
What do Banana Republic and Google have in common? By combining brand strategy with merchandising, these brands influenced culture. They grew by building a product universe. In this excerpt from episode 2, Rei and Ana explore product pyramids of these brands, and how they grew through smart product-led branding. Watch us on YouTube Follow Ana here: Newsletter "The Sociology of Business" New book "Hitmakers: How Brands Influence Culture" Follow Rei here: Rei's LinkedIn Newsletter "The Intersection" Rei's global innovation firm I&CO…
What do Banana Republic, McDonald’s, and a 1,800-year-old Japanese shrine have in common? By combining brand strategy with merchandising, these brands influenced culture. They grew by building a product universe. In this episode, Rei and Ana explore product pyramids of different brands, and how they grew through smart product-led branding. Related Links: The growth of a Japanese shrine: https://open.substack.com/pub/reiinamoto/p/rethinking-rebranding?r=2e839v McDonald’s example: https://www.mcdonalds.com/ae/en-ae/anime-campaign.html How to build a product universe: https://andjelicaaa.substack.com/p/how-to-build-a-product-universe Watch us on YouTube Follow Ana here: Newsletter "The Sociology of Business" New book "Hitmakers: How Brands Influence Culture" Follow Rei here: Rei's LinkedIn Newsletter "The Intersection" Rei's global innovation firm I&CO…
In this inaugural episode, Ana and Rei introduce the idea of product-led branding : what happens when a product is so good that it spins a brand out of it? They discuss how products themselves—like Nike’s Moon Shoe and Levi’s 501 jeans—build brand identity through unique features and cultural appeal. Five key elements of product-led branding are Value, Wear, Aesthetics, Narrative, and Fandom. Ana and Rei also share their respective Hit Lists , a topic or item in culture that's occupying them at the moment. Watch us on YouTube Follow Ana here: Newsletter "The Sociology of Business" New book "Hitmakers: How Brands Influence Culture" Follow Rei here: Rei's LinkedIn Newsletter "The Intersection" Rei's global innovation firm I&CO…
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