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Five Elements of Product-Led Branding
Manage episode 447825781 series 3612128
Indhold leveret af Rei Inamoto/Ana Andjelic. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Rei Inamoto/Ana Andjelic eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In this inaugural episode, Ana and Rei introduce the idea of product-led branding: what happens when a product is so good that it spins a brand out of it?
They discuss how products themselves—like Nike’s Moon Shoe and Levi’s 501 jeans—build brand identity through unique features and cultural appeal.
Five key elements of product-led branding are Value, Wear, Aesthetics, Narrative, and Fandom.
Ana and Rei also share their respective Hit Lists, a topic or item in culture that's occupying them at the moment.
Follow Ana here:
- Newsletter "The Sociology of Business"
- New book "Hitmakers: How Brands Influence Culture"
Follow Rei here:
- Rei's LinkedIn
- Newsletter "The Intersection"
- Rei's global innovation firm I&CO
10 episoder
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