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Indhold leveret af David Martin & Kipper McGee, David Martin, and Kipper McGee. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af David Martin & Kipper McGee, David Martin, and Kipper McGee eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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Brandwidth On Demand
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Indhold leveret af David Martin & Kipper McGee, David Martin, and Kipper McGee. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af David Martin & Kipper McGee, David Martin, and Kipper McGee eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.
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200 episoder
Marker alle som (u)afspillede ...
Manage series 1256774
Indhold leveret af David Martin & Kipper McGee, David Martin, and Kipper McGee. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af David Martin & Kipper McGee, David Martin, and Kipper McGee eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.
…
continue reading
200 episoder
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Brandwidth On Demand
1 BW206-Sean Ross-Radio's Most Intriguing Stations of 2025 19:03
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19:03Join us as Sean Ross , the renowned writer and editor behind " Ross on Radio ," explores the radio industry’s path to thriving in 2025. Just in time for his annual Intriguing Stations column, discover how standout radio brands are redefining success with creative formats and localized engagement, from bilingual classics in Miami to innovative listener promotions worldwide. Sean also dives into the resurgence of mass-appeal formats like Top 40 and Country, strategies for fostering deeper community connections, and the role of AI in production and content creation. Sean shares actionable insights for broadcasters to extend in-car listening, leverage video content, and reimagine the audience experience. With practical advice and global examples, this episode is a must-listen for anyone looking to stay ahead in the ever-evolving radio landscape. Tune in to gain new perspectives on what it takes to thrive in 2025 and beyond. Sean's INTRIGUING observations and concepts you'll want to discuss with your team! The resurgence of mass-appeal formats like Top 40 and Country. Creative ways stations are fostering deeper local connections. Strategies for balancing traditional audio strengths with the rise of video and streaming platforms. The impact of AI on radio production and content creation. Spotlighting standout stations making waves in 2024 and 2025. One Minute Martinizing - Timing ( read here ) Please help us thank these BRANDWIDTH ON DEMAND supporters: Musicmaster RadioContentPro Throwback Nation Radio Get the FREE BRANDwidth newsletter Return to OTHER BRANDwidth Episodes…
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Brandwidth On Demand
1 Beyond the Infinite Dial: Edison's Larry Rosin Reveals 5 Must-Know Survival Moves 19:28
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19:28This time we welcome Larry Rosin , President of Edison Research and a pioneer in media and consumer insights. With over three decades of experience, Larry has shaped the audio industry’s understanding of audience behavior through groundbreaking studies like The Infinite Dial and Share of Ear . These reports spotlight the rapid changes reshaping radio, podcasting, streaming, and digital audio. As colleagues and peers see their positions eliminated in the face of industry upheaval, the time to innovate is now. Fortunately, Larry brings us a POTENTIALLY OPTIMISTIC message: 53% of Americans aged 13-34 still listen to radio daily, proving its enduring relevance—but ONLY if the industry evolves. As layoffs and shrinking budgets threaten stations nationwide, radio is at a pivotal moment. Larry stresses that adapting to today’s digital realities isn’t optional—it’s survival . Drawing on Edison's findings Larry outlines the urgent steps radio must take to remain competitive. He explains why the industry must fully embrace digital platforms, prioritize seamless user experiences, and focus on live, local content that audiences can’t find elsewhere. From optimizing over-the-air and streaming integration to addressing ad loads that drive listeners away, Larry offers a practical roadmap for success. He also highlights podcasting as a major growth opportunity and stresses the importance of adapting to the evolving mediascape, where smartphones and on-demand options dominate. For radio to thrive, leaders must recognize the shift and act decisively. This episode isn’t just informative—it’s a call to action. Radio has the tools to succeed, but survival hinges on understanding and implementing the key strategies Larry shares. Learn where radio stands, what it must do to adapt, and how to secure its future in a fast-changing world. ***This Time We’ll Learn: [02:01] Why Larry says ‘dipping a toe’ into digital is no longer enough for radio’s survival…or YOURS! [05:15] How the explosion of smartphones and new platforms has transformed audio consumption forever. [09:00] Why compelling content—not just convenience—is critical for radio’s dominance in the car. [14:00] How research proves LIVE and LOCAL radio can seize more than just breaking news opportunities to stay relevant. [16:26] Why radio’s unmatched reach makes it a cornerstone of ad-supported audio. One Minute Martinizing Dave Martin explores WHAT's NEXT ? Please help us thank these BRANDWIDTH ON DEMAND supporters: Musicmaster RadioContentPro Throwback Nation Radio Get the FREE BRANDwidth newsletter Return to OTHER BRANDwidth Episodes Mentioned in this episode: visit: www.throwbacknation.com…
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1 Crush It Now: Unlock Kelly Ford’s 5 Power Tips to Media Mastery 19:10
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19:10Kelly Ford is making waves as the newly named Music Director and afternoon host at 1 03.1 The Wolf on Long Island and continues to connect with listeners across the country as host of the nationally syndicated Backstage Country . Known for her warm, authentic style, Kelly has built a remarkable career in country radio, beginning with a 20-year run at Denver’s legendary KYGO, which cemented her status as one of the top voices in the format. With accolades including three CMA Awards, three Gracie Awards , an ACM Award, and the prestigious Marconi Award , Kelly’s legacy speaks for itself. In this episode, she shares insights from her journey from launching the original NASH FM in New York City to hosting the nationally syndicated *America’s Morning Show* and beyond. In this episode, hear Kelly’s take on staying adaptable, mastering the art of storytelling, and building lasting relationships with guests and audiences. Kelly also reflects on the rapidly evolving media landscape and offers practical advice on enhancing your social media presence and personal branding to stay ahead of the ever-evolving media curve, today and tomorrow. One Minute Martinizing by David Martin Please help us thank these BRANDwidth on Demand supporters: Musicmaster RadioContentPro Throwback Nation Radio Get the FREE BRANDwidth newsletter Mentioned in this episode: visit: www.throwbacknation.com…
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Brandwidth On Demand
1 Steve Goldstein says "Evolve NOW Or Fall Behind" – 5 Tips and 1 Warning 22:20
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22:20Get ready for a deep dive into the future of audio with Steve Goldstein , founder of Amplifi Media and one of the most experienced voices in podcasting today. In this episode, Steve uncovers how the landscape of radio, TV, and print is shifting dramatically as on-demand platforms take center stage. Discover why younger audiences are moving away from traditional media and how you can adapt to capture their attention. Steve shares why being on multiple platforms is no longer optional and gives real-world examples—like how an episode of SNL exploded from 8 million TV viewers to over 200 million views on social media clips. Learn why "time-shifted audio" is crucial for keeping your listeners engaged and why repurposing radio content into podcasts needs a smarter approach. Whether you’re a broadcaster, podcaster, or simply passionate about audio’s future, this episode is packed with actionable strategies to help you evolve, adapt, and thrive in this rapidly changing landscape. Hit play to learn how to stay ahead of the curve, reach new audiences, and make the most of your content in a fast-evolving media world. One Minute Martinizing with David Martin Please help us thank these underwriting supporters: Musicmaster Radio Content Pro Throwback Nation YES! Send me the free SHOW NOTES preview emai l Return to BRANDwidth on Demand episodes…
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Brandwidth On Demand
1 Engage And Retain: 5 Steps Revealed - David Moore, KSLX, Phoenix 19:46
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19:46In this episode, David Moore , Brand and Content Director/Operations Manager for KSLX/KDKB/KAZG, Hubbard Radio Phoenix, shares insights from over three decades in radio. He discusses the essential skills needed to thrive in today’s rapidly evolving industry, the importance of staying "plugged in," and the evolving role of radio program managers. David also highlights the power of talent in creating engaging content and offers strategies for overcoming challenges and fostering collaboration with sales teams. A great episode for valuable advice and strategies from one of the industry’s most experienced professionals. Visit: David Moore - LinkedIn KSLX - Facebook KSLX - X (Twitter) Hubbard Broadcasting/Phoenix One Minute Martinizing by David Martin Please help us thank these BRANDwidth on Demand supporters: Musicmaster Radio Content Pro Throwback Nation Get the FREE BRANDwidth newsletter HERE Check out previous BRAND width episodes HERE Mentioned in this episode: visit: www.throwbacknation.com…
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Brandwidth On Demand
1 AI and Radio: Tracy Johnson's 7 Tips and 1 Secret Weapon 25:41
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25:41Legendary radio consultant Tracy Johnson joins hosts Dave Martin and Kipper McGee to share his insights on the critical need for radio to become more provocative and emotionally engaging. Tracy emphasizes the necessity for boldness and innovation, but addresses the challenge of balancing innovation with risk, urging stations to listen to and empower younger programmers -- and LISTEN to them! Tracy also discusses the importance of changing our revenue models, suggesting that radio stations move away from traditional ads and explore alternative streams He envisions the evolution of traditional radio by leveraging unique strengths and adapting to digital platforms and podcasts, providing a roadmap for staying competitive in a rapidly changing media landscape. Additionally, Tracy introduces Radio Content Pro , a groundbreaking tool that uses AI to enhance radio programming by curating targeted content and significantly boosting audience engagement. This episode is packed with forward-thinking strategies and practical advice, making it a must-listen for anyone interested in the future of radio and media. See Tracy's AI Webinar HERE Check out Radio Content Pro today ! One Minute Martinizing by David Martin Please help us thank these BRANDWIDTH ON DEMAND supporters: Musicmaster Radio Content Pro Morning Show Boot Camp Get the FREE BRANDwidth newsletter HERE Check out previous BRAND width episodes HERE…
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Brandwidth On Demand
1 Mike McVay’s Essential Must-Knows to Future-Proof Your Career 23:51
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23:51In our 200th episode , we welcome back radio veteran Mike McVay , winner of the 2024 Giants of Broadcasting Award among many other accolades. Known for his programming excellence and industry insights, Mike shares his expertise on evolving leadership roles , integrating niche media , and r evitalizing the listening experience . He discusses future challenges, innovative digital marketing strategies, and the importance of effective leadership. Famous for his consulting work and contributions to radio's evolution, Mike offers invaluable advice for navigating today’s media landscape and achieving success in radio. This episode is packed with lessons from a true industry expert. One-Minute Martinizing (tap here) Please help us thank these BRANDWIDTH on DEMAND supporters: Musicmaster Radio Content Pro Morning Show Boot Camp YES! Send me the free SHOW NOTES preview email Return to Brandwidth on Demand episodes…
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Brandwidth On Demand
1 The Station Whose Name Says It All...with PRIDE! Meet KGAY's Brad Fuhr & Chris Shebel 24:42
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24:42In honor of LGBTQ+ Pride Month , Brandwidth on Demand features Brad Fuhr , owner of KGAY Radio in Palm Springs, and Chris Schebel , KGAY's Program Director. KGAY Radio in Palm Springs, known for pride and inclusivity, integrates radio with digital content through the Gay Desert Guide. Brad and Chris share insights on creating a vibrant community hub, innovative audience engagement, and successful sales strategies. They discuss the evolution of KGAY, its national reach, and plans for future expansion while offering solid tips for making ANY niche format more successful. Their passion and commitment to the LGBTQ+ community underscore the station's unique and impactful presence in the radio landscape. One Minute Martinizing with David Martin Please help us thank these underwriting supporters Musicmaster Radio Content Pro Morning Show Boot Camp YES! Send me the free SHOW NOTES preview emai l Return to BRANDwidth on Demand episodes…
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Brandwidth On Demand
1 Game-Changing Insights from B96’s Molly Cruz 21:41
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21:41Gain valuable insights from Molly Cruz , Brand Manager for B96, WBBM-FM in Chicago. Discover strategies for navigating market differences, effective programming, and team leadership. Learn how to build brand awareness, engage with the community, and maintain a positive mindset. Whether you're an aspiring radio professional or a seasoned Brand Manager, this episode offers actionable advice to elevate your success in the competitive media industry. Tune in for Molly's expert guidance and practical strategies. One-Minute Martinizing (tap here) Please help us thank these underwriting supporters Musicmaster Radio Content Pro Morning Show Boot Camp Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email…
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Brandwidth On Demand
1 Morning Show Hacks: 7 Insights from 2 Guys Named Chris 16:55
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16:55This time we're joined by Chris Kelly and Chris Demm , the co-hosts of the popular morning radio show " 2 Guys Named Chris ". With over 25 years of success, Chris and Chris share their journey from initial radio rivalry to teaming up to become a top-rated morning show. The duo discusses their unique chemistry, supported by producer Josh Ellinger and meteorologist Dave Aiken, and how a special coach helped them refine their craft. They highlight the benefits and challenges of co-hosting, adapting to the evolving media landscape, and the importance of personal anecdotes in connecting with their audience. Gain valuable insights into handling on-air disagreements, the importance of being genuine and accessible, and the significance of collaboration. This episode is a must-listen for anyone interested in mastering the dynamics of a successful multi-mic morning show. One-Minute Martinizing (by David Martin) Please help us thank these underwriting supporters Musicmaster Radio Content Pro Morning Show Boot Camp Return to BRANDwidth on Demand episodes YES! Send me the SHOW NOTES preview emai l Return to BRANDwidth on Demand episodes…
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Brandwidth On Demand
1 Swipe Right for Radio: Eryn Cooper's 5 Essential Tips for Media's Future 17:26
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17:26This time, we feature Nashville’s Multimedia Queen. WSM-AM 's Eryn Cooper , a multimedia journalist, morning show producer, emerging radio personality, and self-proclaimed "professional fan." Eryn discusses her career path, how she's advanced from radio newbie to assistant brand manager and on-air talent in just two years, and her current roles working for the Grand Ole Opry , Circle Country TV , and the Coffee, Country, and Cody Morning Show . She’s the kind of person who can “do it all”, from production and hosting to normalizing the “fangirl to professional fan” pipeline Key Points You Won't Want to Miss: [ 03:00] Eryn balances a variety of roles, from Nashville's Multimedia Queen to running her production company and engaging with stars at the Grand Ole Opry and WSM-AM. [00:04:00] We learn how experiences in TV news, sports, CHR radio, and digital platforms storytelling have helped Eryn develop effective practices while learning to avoid common pitfalls. [06:00] Eryn has observed several emerging trends shaping the future of multimedia journalism and marketing and advises us on how to prepare for navigating these changes. [08:42] Eryn reveals how she enhances the Grand Ole Opry's outreach using digital strategies like social media to attract new audiences. Caution: this is NOT your parent's Social Media! [00:09:55] We hear a lot about WORK/LIFE balance and Eryn explores how she practices it through her varied interests, such as fashion, baking, and charity work, which she shares on her website and social channels. Check out One-Minute Martinizing - "Patience" Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Content Pro Radio's FIRST GPT prep tool. Morning Show Boot Camp Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email…
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1 From Fear to Resilience: Steve Reynolds helps you navigate Radio's changes 24:59
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24:59Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent . With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL . In 2001, he established the Reynolds Group , offering innovative strategies and assistance to top shows and stations across the country. In this episode, Steve unveils ways to conquer the fear of change and embrace it, as the world is constantly evolving. He emphasizes the importance of staying relevant and updated, encouraging radio shows to constantly adapt and modernize their content to maintain a connection with their audience. Steve also offers some interesting ways for you to become multimedia stars, with a presence on TV, social media, and of course, within the community, Steve has also written for major media publications and regularly speaks at industry events. Time-Stamped Highlights: (01:58) Steve shares some of the biggest opportunities for local radio hosts and stations today, as the industry reacts to current conditions. (05:01) The question is never how to make mistakes, but rather, how to avoid them. Steve identifies some of the most common and suggests ways to avoid them. (07:23) If you'd like to keep up with changing trends in the radio industry and stay ahead of the curve, Steve has some interesting insights. (10:41) Steve shows some Top 10 Market strategies for building and maintaining an audience in today's competitive radio landscape, and how they can be done in ANY market. One-Minute Martinizing (tap here) * * * Please help us thank these BRANDwidth on Demand supporters: Musicmaster Radio Swag Shop Morning Show Boot Camp…
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1 Dave Beasing's 10 Secrets to Making Sound That Brands for YOU! 17:05
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17:05Dave Beasing is a distinguished, seasoned consultant and media brand creator with a remarkable track record at MTV , VH1 , ABC , CBS , NPR , iHeart , Lions Gate , and radio. Dave's ongoing creativity positions him at the forefront of the industry as the founder of SOUND THAT BRANDS . Starting Nebraska station, Dave later contributed significantly in Tulsa, Detroit, and LA, even launching Ryan Seacrest's first full-time radio job at LA's Star 98.7 . As the visionary behind 100.3 FM The Sound , also in LA, Dave revolutionized radio programming with on-demand video and social media, setting a new standard for audience interaction. His accomplished team produced chart-topping podcasts like Dirty John , Unfictional , Business Wars , COLD , and many, many others. The team Dave has brought together at SOUND THAT BRANDS possesses decades of combined experience in marketing, consumer engagement, audio entertainment, and brand management. This diverse skill set uniquely equips them to tackle intricate business challenges. As the tech landscape continually evolves, Dave remains a leading influence, steering the team towards success. Sound that Brands Recent Blog Posts One-Minute Martinizing (tap here) Thanks to these supporters! Musicmaster Radio Swag Shop Replay Radio Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email 9Gdp0VAYldV50zcHmBWa…
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1 Music expert Sean Ross shares insights on reshaping radio for '24 🎧 20:43
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20:43In this episode, we explore the evolving dynamics of radio in 2024 with industry guru Sean Ross ! In his roles as VP Music + Programming at Edison Research , and creator of the popular Ross on Radio Insight column, Sean is the perfect 'go-to' guy to explore the key questions we'll all be facing in 2024. Among them: Can collaboration with record labels rejuvenate radio's influence? How crucial are up-tempo hits in today's audio landscape? Is radio's influence slipping in comparison to platforms like TikTok? How will the radio landscape change with different music tastes evolving including the surge of country music?" Is revitalizing local stations with truly local programming – the key to sustainability? Sean also explores the coming pulse of the Billboard Hot 100 and industry concern over the scarcity of new music on radio. We’ll also explore how falling ratings and market share threaten radio's legacy, and what can be done about it. Join us as we attempt to unlock these secrets of radio survival. The future of radio…and your career awaits! Time-stamped takeaways you won't want to miss: [1:59] Sean questions music beliefs, citing 2023 hits like Miley Cyrus's "Flowers" and Olivia Rodrigo's "Bad Idea," impacting Top 40 radio. [5:07] Radio's evolving role is discussed. Sean notes its vital role to listeners, raising questions about its significance to labels. [7:11] Sean anticipates changes, highlighting radio challenges and emphasizing collaboration with labels. Discusses reliance on platforms like TikTok. [9:02] Sean explores the ideal radio station model, balancing local and national focus, and discussing their roles in the marketplace. [11:00] Sean challenges radio success metrics, advocating a broader evaluation beyond AQH share, and suggesting a more comprehensive approach. One-Minute Martinizing (tap here) Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Morning Show Boot Camp Radio Swag Shop Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email…
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Brandwidth On Demand
1 Adapt or Fade: Corey Dylan's 7 Takes on Radio Resilience 16:09
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16:09Corey Dylan, the morning host of 100.7 Big FM in San Diego, Corey discusses her passion for radio, her career journey, and the importance of embracing new technologies like AI in the industry. She emphasizes the need to adapt to changes, learn about AI, and use it to enhance rather than replace human creativity. Corey also shares advice she received from George Clooney and Bryan Cranston about approaching auditions with confidence and viewing them as an opportunity to solve the employer's problems. Overall, the conversation highlights Corey's commitment to community engagement , personal branding , and staying relevant in the evolving media landscape. Her insights offer valuable lessons for aspiring radio professionals, emphasizing authenticity, community engagement, and adaptability as key pillars in radio success. One Minute Martinizing Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop Morning Show Boot Camp Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email…
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