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Why a Brand Audit Can Save a Company, and What, When, and How?_by Joanne Tan_Episode 19, Season 2
Manage episode 411791573 series 3357863
Indhold leveret af Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc., Joanne Z. Tan, Brand Strategist, and 10 Plus Brand. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc., Joanne Z. Tan, Brand Strategist, and 10 Plus Brand eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
An out-of-touch brand is a weak brand that soon leads to decreased sales and a shrinking market share. A disconnected brand threatens your business survival. If your brand is starting to feel stale and irrelevant, it may be too little, too late if you wait until your sales are going down to start a comprehensive brand audit. Doing the audit takes time. It takes even longer to implement changes based on the insights from the audit. How much time do you have at hand while your sales keep falling?
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Getting timely insights from a proactive brand audit has tremendous ROI: A comprehensive brand audit can optimize your brand performance by identifying growth opportunities with current and new customers, revealing changes in customer expectations and new ways to meet them. Based on the data from a brand audit, leaders can adjust brand messaging to better resonate with employees and customers, reposition your brand to be more visible to those who need your solutions, and accomplish radical differentiation in the vast competitive landscape of similar products and services, in order to maintain growth momentum.
WHAT is a brand audit?
WHEN do you need one?
How is it done?
To read as a blog
To watch it as a video
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