Bedste It Industry-podcasts (2024)

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#245: Crazy Aaron’s Secret Formula for Perfect Putty with Aaron Muderick 48:44

1d ago48:44

48:44

Have you ever wondered how a simple office toy evolved into a toy phenomenon? In this episode of 'Making It In The Toy Industry', host Azhelle Wade sits down with Aaron Muderick, the creative mind behind Crazy Aaron's Thinking Putty. From a child's love for tinkering to creating a renowned brand, Aaron's journey is a testament to innovation, persis…

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EP343: Don’t Let Your Condition Hold You Back with Craig Parkinson 45:23

7d ago45:23

45:23

In today’s episode, I’m to bring you the inspiring journey of Craig Parkinson, a hairdresser who has carved out a successful career despite the ongoing challenge of a stammer. I first met Craig at an event I hosted in 2016. He was taking to the stage for the first time ever, presenting a look he had created. That’s nothing special, you might say. B…

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#244: Choosing The Right Crowdfunding Platform For Your Launch with Lisa Ferland 41:46

9d ago41:46

41:46

Have you ever wondered what it takes to successfully launch on a crowdfunding platform? Many creators go to the world of crowdfunding believing it's simply about having a great idea and posting it online. However, there's far more strategy involved than we realize. The process requires meticulous planning, audience engagement, and a strong narrativ…

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#243: Vendors VS Sales Reps: A Storytelling Sales Showdown with Tres Patten and Rachel Jones 49:08

16d ago49:08

49:08

Ever wondered how to truly captivate buyers in the toy industry? Or why do some sales pitches fall flat even when the product is amazing? In today’s episode, we will talk about the magic of storytelling in the toy industry! We’ll cover how sales reps and vendors approach things differently, plus the secrets to crafting pitches that go beyond a quic…

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EP342: Charlie Taylor – Caring About the Hair and Scalp Health of Those We Serve 48:07

17d ago48:07

48:07

Today in collaboration with Wella Professionals, I’m honoured to welcome to the podcast Charlie Taylor, three-time Scottish Hairdresser of the Year and British Hairdressing Hall of Fame icon. From her formative years with Trevor Sorbie to co-running renowned salons in Perth and Dundee with her husband Alastair, Charlie has consistently set the bar …

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#242: How Wow Moments Became The Foundation Of This Toy Business with Richard North 56:30

23d ago56:30

56:30

Want to know how to ‘wow’ your way into the competitive toy industry? In this episode of Making It In The Toy Industry, host Azhelle Wade looks into Richard North's life, sharing how he went from a determined 19-year-old to a multi-award-winning entrepreneur and the founder of Wow! Stuff. You will learn about his career’s turning points, such as be…

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EP341: Launching the See Me Aprons Brand While Working Behind the Chair with Vivienne Blake 41:34

24d ago41:34

41:34

In this episode, I have the privilege of chatting with Vivienne Blake—a name maybe not familiar to you but someone who came to my attention as a member of our How To Cut It Platform Community. Vivienne has not only carved a unique path in our industry as the owner of her boutique salon and an independent educator, but also launched her innovative p…

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#241: What This Bold Merger Means for the People of Play Innovation Conference with Greg Ahearn and Mary Couzin 39:17

30d ago39:17

39:17

Curious about what happens when major toy industry players team up? In this episode of Making It In The Toy Industry, host Azhelle Wade cracks open the toy box on the epic merger between The Toy Association and People of Play. You’ll hear straight from the toy legends — Mary Couzin and Greg Ahearn—as they give us backstage passes on their big plans…

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#240: Getting Media Attention For Your Plush Brand with Hugimals Founder Marina Khidekel 53:35

1M ago53:35

53:35

Ever wondered how a toy brand can also serve as a wellness tool? In this episode of Making It In The Toy Industry, Azhelle Wade interviews Marina Khidekel, the founder of Hugimals World. Discover how Marina transitioned from a successful health journalist to a toy entrepreneur on a mission to address anxiety and stress with weighted plush toys. Mar…

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#239: Leaving A Career In Flowers For A Career In Toys with Chrissy Fagerholt 33:06

1M ago33:06

33:06

Have you ever thought about switching careers and diving into a completely new industry? In this episode of 'Making It in the Toy Industry,' student host Virginia takes the reins to interview Chrissy Fagerholt, a former floral designer turned toy entrepreneur. As one of the first graduates of the Toy Creators Academy (TCA), Chrissy shares her incre…

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Explore inside the San Diego Barber Expo: A conversation with the hosts Angel Alvalrez and Ruth Q 37:17

1M ago37:17

37:17

What did you think about this Episode? In this episode, I sit down with the dynamic owners behind the upcoming San Diego Barber Expo to discuss the challenges and excitement of organizing such a massive event. From competition to education, they share their insights on what it takes to create a top-tier barber event and how its shaping the industry…

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EP340: Sean Hanna – Why Taking Calculated Risks & Planning for Your Exit Strategy Are Essential 1:06:07

2M ago1:06:07

1:06:07

In this week’s episode, I’m sitting down with Sean Hanna—the visionary behind the leading salon group, Sean Hanna Salon Group. Sean is here to share with us his incredible story, from opening his first salon to building a successful salon empire. We delve into his journey, exploring the challenges he overcame and the pivotal moments that fuelled th…

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#238: Starting and Growing An Online Business with Amy Porterfield: Extended Cut 41:10

2M ago41:10

41:10

Want to learn secrets to growing your toy brand online? In episode 238 of Making It In The Toy Industry, host Azhelle Wade revisits an extended interview with her mentor, Amy Porterfield, a multi-million dollar online business owner and expert in email marketing. During the podcast, Amy shares her journey from corporate life to becoming an entrepre…

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EP339: Little Princess Trust—Giving Hair and Hope to Children with Cancer. 59:00

2M ago59:00

59:00

Im thrilled to welcome back Wendy Tarplee-Morris, the co-founder, and Phil Brace, the CEO, of the Little Princess Trust, a charity that holds a special place in all our hearts. Wendy and Phil are two amazing people who have drive, compassion, and leadership. Since its inception by Wendy 20 years ago, the Little Princess Trust has provided over thou…

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How to be the best salon owner in the industry! Full interview with Shalamar Johnson 35:12

2M ago35:12

35:12

What did you think about this Episode? On this episode, we sit down with Shalamar Johnson, owner of Continued Beauty Lounge in San Diego, to discuss what it takes to become a successful salon owner. We dive into the challenges she's overcome to maintain success and explore the critical role leadership plays in running a thriving business. Tune in f…

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#237: Crowdfunding Your Idea Just Got Easier with BackerKit 34:26

2M ago34:26

34:26

Ever wondered how to turn your toy idea into a fully-funded product without breaking the bank? In this episode of Making It in the Toy Industry, Azhelle Wade sits down with two crowdfunding experts from BackerKit, Lafia and Maddie, to spill all the secrets behind running a successful crowdfunding campaign. They dive into how BackerKit helps creator…

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#236: The Toy Coach and The Toy Queen Discuss The Best Toys For Early Childhood Development 34:31

2M ago34:31

34:31

What Can a Pediatric Occupational Therapist Teach Us About Toys? In Episode 236 of "Making It in the Toy Industry," host Azhelle Wade chats with pediatric occupational therapist, Keri Wilmot, who has a treasure trove of insights from her nearly 25 years in the field. Keri uses toys to help children improve fine motor skills, coordination, and overa…

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EP338: Passionate Profit with Alan Austin-Smith 55:36

2M ago55:36

55:36

In this motivational episode of the How To Cut It podcast, we welcome back Alan Austin-Smith, the influential figure behind The Fantastic Hairdresser . Alan’s teachings and coaching have transformed countless salon businesses and hairdressing careers worldwide. Known for his dynamic approach to merging passion with profitability, Alan brings a trea…

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#235: How to Use Consent-Based Email Marketing To Sell More Toys 39:58

2M ago39:58

39:58

Is Your Email Marketing Consent-Compliant, or Are You Just Spamming? In digital marketing circles, consent in email marketing has never been a hotter topic. Before the toy industry gets left in the dust on what constitutes as "consent" in email marketing, you NEED this episode. Today on Making It in the Toy Industry, The Toy Coach shares a conversa…

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EP337: Sonia Magnier – Enhancing Wellbeing for Salon Professionals 57:56

2M ago57:56

57:56

In this week’s episode, I’m inviting the expertise of Sonia Magnier — a transformative holistic wellbeing coach for salon professionals. This conversation is crucial for anyone in the hair industry seeking to reprioritise their own wellbeing without sacrificing their passion for their work. Sonia Magnier, through her journey from salon ownership to…

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#234: Avoid These 3 Common Mistakes When Working with a Toy Factory 28:43

3M ago28:43

28:43

Time for a little tough love toy-coaching: If you're struggling to develop a pre-production sample of your toy that you're proud of, the problem might be you! This week on the podcast, you'll learn 3 common mistakes that new toy creators make when working with overseas factories. This episode includes insights from my full time work in the toy indu…

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EP336: Your Guide to Hair Loss Prevention and Maintaining a Healthy Scalp with Leading Trichologist Mark Blake 54:03

3M ago54:03

54:03

August is National Hair Loss Awareness Month, so for this episode we dive deep with Mark Blake — a globally recognised Harley Street trichologist advising celebrities, media & everyday people in the intricate world of hair loss and scalp care. In collaboration with Wella Professionals UKI and Nioxin, Mark will take us on an engaging conversation ab…

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#233: How Plush Toy Brands Are Going Viral with Experiential Glow-Ups 27:21

3M ago27:21

27:21

Forget just selling products—it's time to create immersive shopping experiences for your customers, in person and online. The sensory retail revolution is here, driven by consumers who are tightening their purse strings yet still craving a deeper connection with the brands they invest in. In today’s episode, we’ll dive into three powerful ways plus…

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#232: The Underconsumption Core TikTok Trend is Shaping the Future of Toys 30:14

3M ago30:14

30:14

What is the "Underconsumption Core" TikTok trend and how might it effect the toy industry? From "Loud Budgeting" to "Underconsumption Core" Gen Z and Millennials are leading an era of saving over spending, and they aren't keeping quiet about it. As the cost of living skyrockets while wages remain stagnant, the U.S. is bracing for a financial downtu…

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EP335: Classic Rerun – Lee Stafford, from Living Room Haircuts to Industry Legend! 46:32

3M ago46:32

46:32

Today, we’re jumping in the time machine to revisit an epic episode from April 2017 with the legendary Lee Stafford. In this throwback, we uncover Lee’s transformation from humble beginnings in his mother’s living room to becoming an icon in hairdressing. “I’ve always believed that to be the best, you’ve got to learn from the best,” Lee shares, rev…

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#231: Art Made Easy: How Project Joy Studios Is Breaking Into The Toy Industry 49:35

3M ago49:35

49:35

What if I told you that you can easily create museum-quality art? This week, the Making It In The Toy Industry podcast hit the road for an in-person interview with Jessica Joy London at her studio space. Jessica is the founder of Project Joy Studios, and she's on a mission to make art accessible to everyone. Joy’s story shatters the myth that only …

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EP334: The Niche World of Competition Hairdressing with Dody Constantinou 1:13:21

3M ago1:13:21

1:13:21

Are you a hairdresser or barber with a passion for pushing the boundaries of your craft? Have you ever wondered what it takes to not just participate but shine in the competitive world of competition hairdressing? Yes then this is a podcast episode you don’t want to miss. Join me as I sit down with Dody Constantinou, a formidable force in the compe…

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#230: How She Invented A Plush Toy and Licensed The Idea For Passive Income 43:54

4M ago43:54

43:54

Have you ever wondered if it were possible to sell your toy idea instead of the finished product? Today’s podcast episode follows one creator, who does just that. Today’s guest Joanna Paul, shares her journey of developing Moodles (formerly known as "What's Its Face?"), a patentable plush invention designed to help children understand and express t…

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#229: How Brand Experiences Can Increase Your Sales and Brand Loyalty 33:42

4M ago33:42

33:42

Branded Giveaways Are Dead! 😵 It's time to ditch the tired swag bags and discover the magic of themed experiences that truly connect with your audience. In this episode, our toy industry insiders reveal how to skyrocket your brand loyalty and sales through unforgettable brand experiences. Branded giveaways at trade shows are passé. Instead, themed …

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EP333: Bruno Marc Giamattei’s Hairdressing Journey of Inspiration, Mentorship and Leadership 1:05:12

4M ago1:05:12

1:05:12

Join us for a long-awaited podcast with a true leading figurehead in British hairdressing, the brilliant Bruno Marc Giamattei. Renowned for his extensive industry accolades, mentoring and leadership role in the family-founded Marc Antoni Group, Bruno is to share invaluable insights rooted in over three decades of industry experience. With a straigh…

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EP332: Janene Hawkins Bush’s Innovative Approach to Salon Ownership and Education 51:11

4M ago51:11

51:11

Today we’re to be joined by Janene Hawkins Bush. who unravels the blueprint for cultivating thriving salon businesses through team ownership, and seizing every opportunity—without fear. Leading four award-winning salons along the Suffolk coast, Janene Hawkins Bush is committed to moulding the next generation of stylists and salon leaders. She mento…

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#228: Why You're Not Hearing Back from Top Toy Companies and What To Do Instead 28:40

4M ago28:40

28:40

Tired of Toy Companies Ghosting you? You're not alone! You know the toy industry needs fresh ideas, and you're confident you've got the next big thing. But here's the truth: your amazing concept is only as powerful as your network and pitch skills. So in this episode, we're breaking down: The real reasons toy companies might not be responding to yo…

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#227: Kelly’s Journey From Educator to Toy Creator with TCA 28:39

4M ago28:39

28:39

Transforming Math Test Prep With Educational Play Can studying math be as fun as playing a game? In this episode of Making it in the Toy Industry, Kelly Clement shows us that it CAN be. With her innovative product, Watermelon Math, Kelly turns the tedious task of studying into an engaging experience. Her journey from a middle school teacher to a su…

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EP331: Sharpen Your Skills – Francesca Rivetti’s Blueprint for Hairdressing Mastery 1:02:35

5M ago1:02:35

1:02:35

Today we’re joined by Francesca Rivetti, an award-winning hairstylist who hails from the UK but has made her mark in America. Francesca’s journey is inspiring. From her early days immersed in hair design to pioneering roles with Graham Webb International and winning major awards like the NAHA Editorial award, Francesca has shaped a career marked by…

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Leading IT Teams with Humility, with Glenn Hasteadt 34:49

5M ago34:49

34:49

In this episode, Keith is joined by Glenn Hasteadt, IT Director at the County of Onslow, and Jess Levin, Technology Advisor at Opkalla. Glenn dives into the importance of building relationships and fostering trust with your IT team. Conversation Highlights: 00:00 Introducing our guest, Glenn Hasteadt [02:48] IT teams gaining recognition [03:27] Fos…

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EP330: We ‘Got On It’ at HAIRCON, the New Day and Night Hair Festival – Solo Episode 17:09

5M ago17:09

17:09

My absence from the podcasting waves over the last couple of weeks has been due to my bustling experience at the brand new HAIRCON event in Manchester’s O2 Victoria Warehouse. In today’s solo episode, I invite you to join me as I share an off-the-cuff episode, reflecting on the raw energy and my personal insights on taking the HTCI Platform stage t…

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#226: This Toy Delivers Real Mail Every Week To Kids Across The Globe with Wendy Lattimore 25:05

5M ago25:05

25:05

Can Snail Mail Still Captivate Today's Tech-Savvy Kids? Are today's digital-native children still charmed by the simple pleasure of receiving a physical letter? In Episode 226 of the "Making It in the Toy Industry" podcast, Virginia Lette engages with Wendy Lattimore, a successful graduate of the Toy Creators Academy (TCA), to explore this fascinat…

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#225: The Secrets of A Successful Toy Licensing Deal with Lee Allentuck 46:45

5M ago46:45

46:45

Is Your Pitch Ready For The Toy Industry? Pitching your innovative toy idea to industry giants can be as daunting as a job interview. In this episode of "Making it in the Toy Industry," hosts Azhelle Wade and Lee Allentuck demystify the art and science of pitching, with insider tips that will revolutionize your approach to securing those golden lic…

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EP329: From Local Hero to Industry Icon: The Power of Local Salon Awards with Kate Jeffery 45:49

5M ago45:49

45:49

Are you a hairstylist looking to elevate your career and get your salon on the map? Then today’s episode of the How To Cut It podcast is exactly what you need to tune into. Put on your headphones, turn up the volume, and stay locked in as we dive deep into the world of industry awards with a special focus on local recognition and why it matters mor…

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#224: This ONE Media Event Could Make Your Toy Brand Go Viral 📈 21:35

5M ago21:35

21:35

Toy trade shows are NOT the only way to get your brand noticed. Your toy brand could go viral after attending a toy industry media event. In this episode of "Making It in the Toy Industry," Azhelle Wade shares the juicy details behind influencer events and media showcases like Sweet Suite and Holiday of Play. These industry gatherings are hidden ge…

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EP328: Reassessing Your Path – Solo Episode 22:46

5M ago22:46

22:46

Today, it’s just you and me – an open mic solo session where I dig deep into the enormous impact of taking time to reassess where you are in your life and career. Since kicking off in 2017, “How to Cut It” has grown into so much more than a podcast; it’s become a community, a platform for education, and a spotlight for industry innovation. As we re…

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#223: Unlock Your Game Design Potential with April Mitchell 45:21

5M ago45:21

45:21

Have you EVER had an idea for a game? This episode is for you. 🫵 Well, don't miss this Part 2 continuation from episode 221, an interview with April Mitchell! April, a licensed game inventor and co-creator of the Tabletop Game Design Masterclass shares her journey from toy industry newbie to a game design expert. Get ready to giggle along as April …

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Navigating Change Management in IT, with Meridith Fix 30:10

6M ago30:10

30:10

In this episode of the IT Matters podcast, host Keith Hawkey delves into the complexities of change management with Meridith Fix, the former CIO of Lendlease. Meridith shares her extensive experience and unique perspectives on how organizations can successfully navigate technology changes from a human-centric approach. Conversation Highlights: [00:…

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#222: Licensing Expo 2024 Recap: Reasons to Mark Your Calendar for Next Year 38:53

6M ago38:53

38:53

Curious about how to make the most out of your trade show experience? In this episode, The Toy Coach shares her experience and reason for attending the Las Vegas Licensing Expo even though she didn’t have anything to license. By the end of this episode, you’ll know if you should attend the Las Vegas Licensing Expo next year, and how you can make th…

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EP327: Become a Hair Loss Adviser: Transforming Lives with Tiffany Hall 53:36

6M ago53:36

53:36

In the latest How To Cut It podcast, we’re exploring hair loss and the transformative role hairdressers can play as Hair Loss Advisors with trichologist Tiffany Hall. With a career that evolved from a hair colourist at Vidal Sassoon to a trichologist, Tiffany has championed the integration of trichology into salon services, significantly impacting …

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In The Mix (Part 2) 37:07

6M ago37:07

37:07

In this episode, X O’Connor interviews Jacob “BIZ” Morris. They discuss a wide range of topics including session etiquette, what its like working in Atlanta, How they got to where they are now, and how labels and artists get in touch with the recording studio to book sessions. Jacob is a Grammy award winning mixing engineer and one of the president…

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#221: Should You Partner With Another Toy or Game Inventor? 41:23

6M ago41:23

41:23

Are you thinking about teaming up with a partner for your toy or game invention? But what if it isn’t the right move for you? Tune into this episode of "Making it in the Toy Industry," where Azhelle Wade chats with April Mitchell about the ins and outs of partnering up in the world of invention. April is a licensed inventor and the co-creator of th…

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EP326: How Reviews Transform Salon Businesses with Adam Thomas of salonspy 58:53

6M ago58:53

58:53

In today episode we’re joined by Adam Thomas, the innovative founder behind salonspy. In our conversation we’re to discover the critical role of client reviews in the salon industry and uncover why they are more than just feedback—they are the cornerstone for building trust and driving business growth. According to Qualtrics, 96% of consumers read …

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#220: Ensure Your Toys Meet Legal Safety Standards or It Can Cost You 30:37

6M ago30:37

30:37

Did you know that even if you're selling a toy product on Etsy, you are required to have it safety tested and certified? In this episode, dive deep into the crucial topic of toy safety and compliance. The first half of the episode focuses on the legal requirements set by the Consumer Product Safety Commission (CPSC) in the US. Gain an understanding…

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#219: Why He Went From Mattel to TCA and Launched His Plush Toy 27:44

6M ago27:44

27:44

Q: Could TCA be valuable to you if you already have corporate toy industry experience? A: YES! Perhaps you think that having professional toy industry experience guarantees success in your entrepreneurial ventures. But this episode turns that notion on its head, featuring Gerardo, a former toy industry professional turned toy entrepreneur, charting…

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