#231: Art Made Easy: How Project Joy Studios Is Breaking Into The Toy Industry

Making It in The Toy Industry with The Toy Coach

What if I told you that you can easily create museum-quality art? This week, the Making It In The Toy Industry podcast hit the road for an in-person interview with Jessica Joy London at her studio space. Jessica is the founder of Project Joy Studios, and she's on a mission to make art accessible to everyone.

Joy’s story shatters the myth that only a select few are born with artistic talent. She proves that with the right tools, thoughtful techniques, and an open mind, anyone—yes, ANYONE—can create beautiful art.

Throughout this podcast Joy takes us through the evolution of her consumer-facing art kits, from the initial Daily Joy concept to the more affordable and user-friendly Weekend Joy version. She reveals how simplifying the product and reducing the price point led to a surge in sales during the holiday season, cementing her belief in the power of art to bring happiness to people's lives.
As Joy shares her experiences with playtesting and selling her products at local events, she highlights the importance of gathering feedback and understanding your target audience. Her success story is a testament to the value of perseverance and adaptability in the face of challenges, as she navigated the art scenes in Michigan and Philadelphia while juggling motherhood and personal health issues.

Watch this Interview On YouTube: https://youtu.be/o3mwThcFj7w

Key Moments:

• Learn how Project Joy Studios is making the creative process accessible to everyone. [13:45]
• Discover the inspiration behind Joy London's unique art kit that encourages daily creativity and reduces stress. [7:15]
• Find out how a challenging personal experience led Joy London to develop a successful business helping others create joy-filled lives through art. [27:30]

For links mentioned in this episode visit thetoycoach.com/231 and scroll down to the mentioned in this episode section.

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