Welcome to Retain: The Customer Retention Podcast! Join host Lauren DeSouza on her journey to discover the power of retaining customers. Accompanied by marketing experts, this podcast will demystify customer retention and deep-dive into how international companies are using it to keep their customers coming back for more.
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Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.
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Why and how do I practice NoFap and semen retention? Listen and get the best version of yourself by this sublime method. Om Namo Nitai Chandraya
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Customer Retention is the fastest way to grow your business. CityGro provides tools to bring customers back
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Welcome to the ultimate gaming breakdown with Tom Hammond and Neil Edwards! Tune in every week as we deconstruct today's top games and reveal the secrets behind their success.
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Where industry leaders chat about how to keep members, employees, and clients happy and paying.
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NextGen Work Culture: HR, Management, Inclusive Parent-Friendly Work Environment, Employee Recruitment and Retention, Talent Development
Kortney Ross
The NextGen Work Culture podcast helps managers and HR professionals support working parents to recruit and retain the best people. Join host Kortney Ross as she interviews experts and provides insights into the struggles that working parents face in the workplace. Learn how your business can become a place where parents feel included, supported, and valued. Being a family-friendly business isn't just a "nice-to-have" anymore. For the Next Generation of work, it is critical.
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Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.
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A Perfect Blend: Customer Retention is MB Usable Security's customer retention-focused podcast. We'll brainstorm and strategize how brands can use the CUVE Framework, the Wine Vat Approach, to increase customer retention. CUVE stands for Customer Experience, Usable Security aka user-friendly cybersecurity, Voice/Conversational AI, and data-driven Experimentation. Sometimes we'll have guests on to brainstorm how they can use emerging technologies [like Robotic Process Automation (RPA), voice ...
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100% unfiltered, tactical Retention advice for eCommerce and DTC brands from those who have "been there, and done that." We help you serve & maintain your current customers you spent so much money on acquiring with paid ads to increase lifetime value and customer satisfaction.
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Hosted by Bryan Cush, MS, Co-Founder of Tidal Health Group, a digital marketing agency specializing in healthcare. He is accompanied by Jay Parkinson, MD, Chief Medical Officer of Sana, a health plan that delivers high-quality healthcare while keeping costs down. The show focuses on the cross sections of marketing, patient experience and product development. They explore strategies for providing high-quality care and enhancing patient experience and retention through cutting-edge technologie ...
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Home and Beer Brewing Podcast
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Don't be that business owner left scratching your head, wondering why your industry colleague got $400,000 and you didn't when the Employee Retention Tax Credit fully sunsets in 2024. In this limited focus, ERC Masterclass, listen as tax attorney and ERC specialist, Travis Watkins, bust through the rumors and the complexity of the ERC, so you can get to that free $26,000 per employee you kept during the pandemic and beyond, before the program is gone forever.
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E46: Legacy Brands' Ignored Data Goldmine
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We all know that data is the new oil, but how many legacy businesses are effectively fueling their operations with this powerful resource? What bottlenecks are preventing them from harnessing this data, and how can they measure ROI from MarTech tools? Join Ruchdi Hamed Naji as he shares his insights from the KSA Market. (00:54) - Ruchdi's Career Pa…
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CRM Lead at TikTok: Airbnb's Secrets to Marketing Success, Understanding Customer Preferences & Using AI to Gain a Competitive Edge
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29:28
In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza talks with Giovanni Zacchia, an experienced Growth Marketing Lead and Senior CRM Lead at TikTok. Together, they discuss keeping up with technology in CRM, using AI to gain a competitive edge, and leveraging mobile technology to improve customer service. Giovanni has a vast am…
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E45: Policy Holders, Premiums, and Buyer Personas
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Insurance is probably one of the most competitive and difficult businesses to be in. It's a push category, and the lack of education doesn’t help its cause. Only once a year will the customer actively want to be touched base with, and that is at renewal. But what sets these 2 apart? (00:52) - More About The Insurance Landscape In India (07:27) - Th…
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Subscriptions Expert: Stop Subscription Stressing, Create Customer Experience & Dig Into The Why
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In this Greatest Hits episode, Lauren is joined by subscription expert, Matthew Holman. Over the years, Matthew has worked with hundreds of brands to help transform their subscription models. Matthew is also the Head of Growth at QPilot, a platform which offers merchants dynamic and flexible software to manage their repeat orders. During their co…
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E44: Powering Social Offline's Cool with CRM & Loyalty
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Social Offline is a popular hangout for millennials and Gen Zs, whether they're meeting up for work parties, catching up with friends, or going on dates. Rahul Wishard, in charge of CRM & Loyalty for Social's parent brand, shares insights into what keeps customers coming back for more. (00:42) - How Did Rahul End Up in CRM? (02:16) - From Empty Tab…
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Aampe's Head of Growth: Unleashing AI in Customer Retention, The Power of Copywriting & From Electrical Engineer to Marketer
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In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with James Laurain, Head of Growth at Aampe. Together, they discuss James’ journey from electrical engineer to marketer, the power of copywriting, and how to use the capabilities of AI for customer retention. James has vast experience in leveraging B2B content strategies …
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Google Ads Mastermind: Don’t Be A Perfectionist, Balance Your Retention & Don’t Put All Your Eggs In One Basket
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In this Greatest Hits episode of Retain: The Customer Retention Podcast, Lauren DeSouza welcomes Jem Bourouh to the podcast. Jem is a serial entrepreneur from Germany. With his Google Ads agency Adcubator, Jem has spent more than $310M profitably. After being in the DTC space for more than 4 years and bootstrapping his own e-commerce brands, Jem’s …
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E43: Airtel's Secret Sauce to Maximizing CLTV
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Legacy telcos like Airtel are retention masters since the 90s. It took a while to get them on our podcast, but we had questions! What's the telcos' retention game plan? And what's Airtel's next growth move? Anshul, AVP - Growth at Airtel, has all the answers. (02:21) - Anshul's Growth Adventure from Broadcast to Broadband (07:34) - The Two Types of…
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Founder of CX Journey: The 3 Key Questions Every Company Needs to Ask Itself, Becoming an Expert in Organizational Culture & How to Harness Predictive Analytics
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In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza speaks with Annette Franz, Founder and CEO of CX Journey. Together, they discuss the importance of culture, predictive analytics, and understanding the needs of employees and customers. Annette is a multi-award winning customer experience expert and author. She has over 30 ye…
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Former Director at Sony: Gamify Everything, Get Out Of The 90s & The Importance of Customer Experience
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In this episode, Lauren is joined by Nicolas Babin, a strategic advisor and consultant. Nicolas’ background as a serial entrepreneur, executive, and board member has spanned from startups to multinational tech giants, such as Sony. Today, Nicolas gets excited by opportunities to help innovative companies achieve profitable growth and key business g…
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E42: Why Legacy Brands Need to Undergo Digital Transformation
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As consumer behavior shifts rapidly with the advent of technology, legacy companies are adapting to stay relevant in the market. Through digital makeovers and technology enhancements, they aim to revamp their business strategies and customer interactions. (01:37) - Unveiling the Purpose: Goals of Digital Transformation (11:10) - Balancing Act: Navi…
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The Future-Ready Work Culture Framework
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The Future-Ready Work Culture Framework will help you foster a work environment that is ready for the next generation of employees and supportive of those who are raising them. Employees are seeking workplaces that are supportive, empathetic, and family-friendly. By taking the time to build a family-friendly work culture, you are setting your organ…
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Co-Founder of Exit Your Way: Understand Your Secret Sauce, Give Cutting Edge Customer Service & What a Marketing Dream Team Looks Like!
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In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Damon Pistulka, the Co-Founder and Managing Director of Exit Your Way. Together they discuss recognizing the need to improve customer retention, the increasing role technology is playing, and what a marketing dream team looks like. Damon is the Co-Founder and managin…
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E41: Revving Up Trust for Faster Car Deals
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Traditionally, car reselling and buying has been a cumbersome process, taking 2-3 months and lacking transparency. Sellers often settle for less-than-ideal deals. Discover how Anuvrat Gaurav is revolutionizing this with digital innovation in the MEA region. (01:23) - Unplanned Ascension: A Retailer's Journey to Business Leadership (04:36) - Navigat…
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Ideas for Accommodating Pregnant Employees (solo episode)
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Accommodating the needs of each individual employee can be a daunting task for managers. In this solo episode, I share several accommodation ideas and things to consider for the pregnant employees on your team. Download the pdf guide with these ideas at: kortneyross.com/ideasforpregnantemployees Connect with us at: RossLearningSolutions.com LinkedI…
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Superfan Expert: How To Create Superfans, 5 Keys to Customer Retention & Treat Customers How You Want To Be Treated
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In this Greatest Hits episode of Retain, Lauren is joined by Brittany Hodak, an international keynote speaker and award-winning business leader. Brittany is widely regarded as a ‘go-to source’ for generating and retaining superfans. She’s also the co-founder of The Superfan Company, a multimillion-dollar fan-engagement agency that has created succe…
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E40: How Zupee is Going the Nostalgic Way to Retain & Regain Users
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When 846 million Bharat audience gained access to the internet, almost half of them eagerly jumped on the wagon to relive childhood nostalgia through online gaming. (00:38) - Serendipity's Path: Navigating Nishant's Unpredictable Career Journey (06:37) - Playing the Nostalgia Card in Real Money Gaming (09:32) - Mastering the Game of Indian Gaming a…
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Navigating New Laws for Pregnancy and Lactation in the Workplace with Jessica Craft
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Most U.S. employers need to comply with the Pregnant Workers Fairness Act (PWFA) and PUMP Act laws. But, these relatively recent laws can be a bit difficult to understand. In this episode, Kortney sits down with Jessica Craft, an attorney focused on employment law at Littler. Together, they explore two pivotal pieces of legislation shaping the land…
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Customer Experience VP: Why Staying Connected to the Customer is Paramount, The Power of Saying No in Marketing & Don’t Forget the Long-term
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In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Sara Caldwell, newly appointed Head of Customer Success at OpenAI. Together, they discuss the importance of decision-first customer research for retention, staying connected to the customer with customer facing teams, and not forgetting the long-term. At the time of …
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Sleep, Work, and Parenting: A Conversation with Sleep Specialist Nicole Ratcliffe
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In this episode of NextGen Work Culture, host Kortney Ross dives into the crucial topic of sleep with Nicole Ratcliffe, a sleep specialist from the UK. Nicole shares her personal journey of becoming passionate about sleep after experiencing the challenges of sleep deprivation with her own children. The conversation delves into the profound impact o…
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Customer Experience Consultant: Where You Find Loyalty, How You Control Customer Experiences & Why You Need To Treat Customers Differently
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In this Greatest Hits episode, Lauren is joined by Adrian Swinscoe, a customer experience consultant and advisor who has been growing and developing customer-focused businesses for over 20 years. Together, Adrian and Lauren discuss what aspects of the customer journey create loyalty, how much control businesses have over customer experience, and hi…
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And we're back with SEASON 2 of The State of Retention Marketing podcast hosted by Ankur Gattani, CGO, WebEngage. This time around, we're taking things to the next level. We're going even more horizontal with the industries we cover and even more vertical when it comes to the depth of the subject. Get ready to enter the rabbit hole because the late…
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E39: On a Mission to Digitally Transform MEA Businesses
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59:32
We Indians take great pride in our business acumen, right? Well, Ankit Bansal, leading SellThru in Dubai, is a prime example. They're pioneering CRM, Marketing Automation, and SEO solutions in the region, bridging the gap between customers and partners. (01:49) - Agency to Client and Back Again (06:30) - Building Bridges: Integrated CRM, Marketing …
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Paid Parental Leave Is a Win-Win for Employees and Businesses: An Interview with Allison Whalen
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In this episode, Kortney talks to Allison Whalen about paid parental leave. Allison is the founder of Parentaly, a company that helps improve the parental leave experience for everyone: the expecting employee, their manager, peers, direct reports, and business leaders. Paid parental leave doesn't just benefit families, it's a game changer for busin…
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Customer Retention Maestro: Crafting Unforgettable Customer Experience, The Power of Personal Touches, and How to Utilize Gifting Strategies
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In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Kris Rudeegraap, the Co-Founder and CEO of Sendoso. Together they unpack the power of personal touches when it comes to customer retention, discussing the importance of humanizing the sales process, and proposing a redefinition of account-based marketing. Kris Rudeeg…
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E38: Unlocking Indian Brands' Retention Riddle
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With 20 years of branding experience and a recent tenure as a fractional CMO, Samriddh brings fearless candor to the table. He challenges conventional wisdom, from critiquing Indian startup culture to scrutinizing VC-backed retention tactics. (01:39) - 20 Years a Marketer, Brand-Builder, and Problem-Solver (01:41) - Samriddh's Strong Views on Irrat…
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The Importance of Family Planning Benefits with Anthony Franzese
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This week, Anthony Franzese joined Kortney to share more about his role in supporting family health at Stork Club. As a new father, Anthony opens up about his own paternity leave. Then, we uncover the gaps that traditional health insurance often leaves wide open. We talk about how fertility treatments, adoption assistance, hormone therapy, and othe…
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Customer Experience Legend: Customer Service Hasn’t Changed, Don’t Spend On Socials & Loyalty Needs Emotions
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In this Greatest Hits episode, host Lauren DeSouza is joined by Shep Hyken, the Chief Amazement Officer for Shepard Presentations. On the show, Shep and Lauren discuss the importance of building an emotional connection with your customers, how crucial it is to give your customers the service they expect, and why companies need to avoid obsessing ov…
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The Kyte Baby Fallout: When a Family-Friendly Business Isn't Really Family Friendly (solo episode)
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When family and work collide, the aftermath can echo across the nation. That's precisely what happened in the heart-wrenching case of Marissa and Kyte Baby. This short solo episode talks about the Kyte Baby controversy and the reality of parental leave policies in America. I talk through Marissa's ordeal with her premature baby's NICU stay, her emp…
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CRM Expert: Don’t Try To Convert The Wrong People, What You Need to Know About CRM, & Why Habit Formation is Your Best Friend
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In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Uzair Hamid, Founder and Community Lead of CRM DXB. Together, they discuss the importance of customer relationship management (CRM) in marketing, habit formation for retaining customers, and how to track the success of habit formation measures. Uzair is the Founder a…
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The Rise of the Lead Dad and How Workplaces Can Support Fathers with Paul Sullivan
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34:59
It's becoming more common for Dad to take on the majority of parenting responsibilities. In many households, he may even be the lead parent! In this episode, Kortney talks to Paul Sullivan about what it truly means to be a 'lead dad' in today's world. Paul shares his journey to becoming the Lead Dad in his household, balancing a journalism career w…
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Solo Episode: New Name! Playgrounds and Paychecks is now NextGen Work Culture
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Exciting update! Playgrounds and Paychecks is now NextGen Work Culture! After two amazing seasons, I'm shifting the focus from the parents themselves to the leaders and decision-makers who have the power to shape the culture of their organizations. "NextGen Work Culture" is about empowering leaders to support working parents and create inclusive, f…
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E37: Snippet - Adapting marketing strategies from millennials to Gen Z requires a nuanced approach for each generation.
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Af Ankur Gattani
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E37: Consumer Insights for the Win
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Meet Samyukta, a bold marketer deeply passionate about consumer insights and an exceptional storyteller. Dive into her perspective on brand building, where she shares insights on retention and user engagement. (00:21) - 16+ Years of Putting Consumers First in Marketing (03:17) - From Millennials to Gen Z: Adapting Marketing Strategies for Each Gene…
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Mastering the Maze of Maternity and Paternity Leave in America with Linzay Davis
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41:44
Discover how to navigate themaze of parental leave programs with the help of Linzay Davis from The Park Consulting. In this discussion, Linzay shares not just the technicalities of state and federal protections but the emotional and financial impact these policies have on American families. We'll reveal how understanding and preparing for parental …
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COO of Mailchimp: Get Closer to Your Customer and Market, Leveraging the Power of Emotions in Business & What 3 Words Customer Retention Revolves Around!
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32:36
In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza sits down with Sandeep Dube, the Chief Operating Officer at Intuit Mailchimp. Mailchimp is known the world over as a leading email marketing platform. Together, the duo discuss Sandeep’s role at Mailchimp and their emphasis on customer satisfaction, the use of account ma…
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From Soldier to Stay-at-Home Mom to Self-made Millionaire: A Conversation with Erin Helle
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When Erin Helle unexpectedly traded her Army uniform for the round-the-clock duties of motherhood, she encountered a battlefield of a different kind. Tune in as Erin reflects on her journey of becoming a mother as a service member. The Army extended maternity leave just in time for her second child and her commanding officer was supportive. However…
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This episode is a deep dive into the user experience (UX) strategies that make Royal Match not just a game, but a phenomenon in the mobile gaming world.Af UserWise
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The Value of Letting Go of Customers with Rand Fishkin, Co-Founder of SparkToro
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26:41
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Rand Fishkin, serial entrepreneur, author and Co-Founder of SparkToro. Together they are playing devil’s advocate, by challenging the business industry's obsession with retention, arguing that there is real value in letting go of customers and discussing effective st…
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