Bedste The Willows-podcasts (2024)

In the final episode of season five of Behind The Membership, Craig Cannings, co-founder of Freelance University, joins us to share the story of how he and his wife Kelly transformed their business after switching to the membership model. He shares what inspired him to go down the membership route after selling a la carte courses for so long, why t…

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Succeeding with a Small Niche with Lisa Leander 52:22

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3+ y ago52:22

52:22

Our guest on this penultimate episode of season five of Behind The Membership is Lisa Leander, founder of Women in Business Education. Lisa’s story is a very interesting one. What started off as a planned side hustle targeting a very specific niche audience (possibly the smallest we’ve ever seen with only a few hundred people in the world in the ma…

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From Founder Member to Membership Manager with Ali McGee Kelly 47:15

3+ y ago47:15

47:15

Our guest on this episode of Behind the Membership is offering an interesting and slightly different perspective on memberships… Unlike the majority of our guests Ali McGee Kelly doesn’t actually own her own site, she manages The Social Media Marketing Society, a membership owned by one of the world’s biggest social media marketing blogs, Social Me…

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Overcoming a Subscription Ceiling with Sean Wilson 56:10

3+ y ago56:10

56:10

Sean Wilson joins Callie for this episode of Behind The Membership to talk about Seanwilsonpiano.com, his membership site for Gospel pianists. During this episode Sean shares the details of his journey so far, how he tapped into a small but engaged audience to launch his membership back in 2017, why his approach to delivering content within his mem…

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Setting Limits on Member Numbers and Quadrupling Income with Vahn Petit 49:07

3+ y ago49:07

49:07

Our guest on this episode of Behind The Membership is Vahn Petit, Founder and singing coach at School Visualize, an online contemporary singing school based in France. When Vahn made the decision to adopt a child she realised that she needed to make some changes to the way she worked so she could prioritize family time… and a membership offered her…

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Daily sales from psychology driven emails with Rob and Kennedy 1:03:59

3+ y ago1:03:59

1:03:59

With a background in psychology, hypnosis, entertaining and influencing, Rob and Kennedy, owners of The League of Email Marketing Heroes are no strangers to the membership world. In fact, they both run successful memberships for their diverse range of businesses. In this week’s episode of Behind The Membership they’re sharing the story of The Leagu…

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Hobby to 100+ Members a Month with Anna Geiger 38:35

3+ y ago38:35

38:35

Meet Anna Geiger - mom of 6 and owner of The Measured Mom Plus, an online membership that offers resources, printables and training to pre k-third grade educators. In this episode of Behind The Membership, Anna joins us to share the story of how she has turned her hobby into a thriving business. What started as a blog sharing content with family an…

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Pivoting Your Niche & Offering with Alisha Robertson 42:23

3+ y ago42:23

42:23

Alisha Robertson from The Purpose To Service Academy joins me for this episode of Behind The Membership and she has a very interesting story to share… After experiencing burn out as a coach, Alisha knew that she had to find a solution that would help her scale her business, without the time constraints of one-on-one coaching... and she did, in the …

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Success Using a Freemium Model with Mark Asquith 48:22

3+ y ago48:22

48:22

Mark Asquith, founder of Podcast Success Academy, is my guest on this week’s episode of Behind The Membership. Mark’s membership story is a little different to most, not only because of its position as part of a wider ecosystem of businesses, but also because it has a whole tier that members can access for free! In this episode Mark shares how Podc…

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Replacing the Family Income in Just 8 Months with Jenny Finnell 49:32

3+ y ago49:32

49:32

We’re kicking off season five of Behind The Membership with an awesome guest. Jenny Finnell is Founder of CRNA School Prep Academy, a highly specialized membership for nurses in the United States who want to become Registered Nurse Anesthetists. The Academy has recently reached its first memberversary and in that time has become a big success - so …

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Doubling Your Member Base During a Pandemic with Katie Wardrobe 58:49

4y ago58:49

58:49

Katie Wardrobe from Midnight Music, a membership specialising in helping music teachers with technology, is the final guest for season four of Behind the Membership. Midnight Music has been running for 4 years now and while it has always been successful, Katie has actually managed to nearly double her member base during the current pandemic, even t…

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Creating a High Level Coaching Membership with Coach Pamela Mitchell 54:41

4y ago54:41

54:41

Coach Pamela Mitchell has been a professional coach since 2003, with a focus on helping people to reinvent their careers so that they can live a life that they love. When demand for her services became too high though, she decided to launch a membership offering - the Reinvention Launch Club - in order to help more people. It wasn’t all plain saili…

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Setting Ambitious Goals for Your Membership with John Michaloudis 48:52

4y ago48:52

48:52

John Michaloudis from MyExcelOnline, a membership which helps people to become Excel experts, is this week’s guest on Behind the Membership. John started his membership just two years ago after growing tired of running course launches, and with 1600 members is already a third of the way to his goal of making $100,000 per month with the membership. …

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Creating a Custom Web App for Your Members with Marisha Mets 42:53

4y ago42:53

42:53

Marisha Mets from SLP Now, a membership for speech language practitioners, is this week’s guest on Behind the Membership. SLP Now has been running for over four years and over that time has evolved from a simple membership to a full web app offering thousands of practitioners teaching resources and even their own CRM and case tools. In this episode…

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Adding a Membership to a Successful Manufacturing Business with Felicia Lo 48:52

4y ago48:52

48:52

Felicia Lo from School of Sweet Georgia, a membership site for fibre artists, is this week’s guest on Behind the Membership. Felicia first started her blog way back in 2004 and her physical business manufacturing beautiful hand dyed yarns, Sweet Georgia Yarns, in 2005. Over the years Felicia has also taught classes for companies like Craftsy, writt…

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Staying Consistent as a One-Man Band with Warwick Brown 48:05

4y ago48:05

48:05

On this episode Callie is talking with Warwick Brown who runs the KAM Club, a membership site for key account managers which has been running for about nine months. In this episode, hear all about how Warwick came to start the KAM Club and how he utilised existing resources, like his blog content, to get him started much quicker - although he still…

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Fighting Through a Crisis of Confidence with Trish Blackwell 50:19

4y ago50:19

50:19

Trish Blackwell, a confidence coach and creator of the College of Confidence is our guest for this episode of Behind the Membership. Funnily enough, Trish's biggest challenge with her membership initially was actually having the confidence in her ideas and what she wanted to create. Something that she was able to overcome in order to build a thrivi…

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Facilitating Change Through Difficult Conversations with Carole Copeland Thomas 52:06

4y ago52:06

52:06

Carole Copeland Thomas, a diversity and inclusion expert, is talking all about her membership the Multicultural Symposium Series in today’s episode of Behind the Membership. Carole's online membership actually evolved from her long running annual conference with the aim of providing somewhere business owners could have a year round conversation aro…

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The Quest for a Sticky Membership with George Reid 48:44

4y ago48:44

48:44

On this episode of Behind the Memberhip, George Reid is talking all about his membership site for Amazon based businesses, the LaunchPod Academy. George started the membership 15 months ago after originally working for Amazon in the UK and then creating an Amazon agency. Over the last year, the membership has become the main focus of his business t…

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Launching Quickly in a Global Crisis with Caryn Liles 45:43

4+ y ago45:43

45:43

My guest today is Caryn Liles from the Centre of Canine Education. And while her membership is only a few months old, I really wanted to share her experience with listeners to show what's possible with memberships even when you have to launch quickly and in a market that you may not think is a fit for online training. Because when COVID-19 first hi…

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Aligning Your Members to Your Vision with Steve Pavlina 1:01:42

4+ y ago1:01:42

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Today's guest on Behind The Membership is Steve Pavlina, a prolific name in the personal growth space and owner of the Conscious Growth Club. Steve actually has a bit of a different membership model to most you'll hear on this podcast, offering a 12-month membership at a price point of $1997. He also only launches the membership once a year, so his…

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More Time, More Freedom, More Income with Warren McPherson 58:10

4+ y ago58:10

58:10

Warren McPherson from Piano Lesson with Warren joins Callie for episode 1 of Behind the Membership Season 4. Warren’s membership focuses entirely on teaching people how to play gospel piano, and he transitioned to a membership model after first selling low-cost courses. As you’ll hear though, the initial transition wasn’t smooth, with Warren quickl…

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Building a Legacy by Creating a Membership with Chris Ducker 47:12

5y ago47:12

47:12

Chris Ducker joins Callie in the final season 3 episode of Behind the Membership to talk all about his membership site Youpreneur Academy. Chris already had several successful 7 figure businesses before starting Youpreneur Academy four years ago, and here he talks about how his desire to create a legacy and help others achieve success led to him cr…

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The Accidental Membership that Became a Six Figure Success with Caylee Grey 39:00

5+ y ago39:00

39:00

"Fairy art mother" Caylee Grey joins Callie on this episode of Behind the Membership to talk all about her art journaling membership, Get Messy Art. Caylee's membership journey is actually a little different to most, as the membership was started accidentally as a result of a personal project rather than being the goal from the start. However, it's…

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Reducing Stress and Creating a Membership You Love with Deborah Engelmajer 42:54

5+ y ago42:54

42:54

In this episode of Behind the Membership, Deborah Engelmajer discusses her membership site for makers and handmade businesses, Tizzit HQ. Deborah's membership is just eight months old, but already a six figure a year business. Deborah shares how she actually delayed creating her membership site in order to build her audience first, which she attrib…

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From Overworked CPA to Successful Guitar Membership with John Hatcher 41:20

5+ y ago41:20

41:20

John Hatcher from the Blues Guitar Institute joins Callie Willows for this episode of Behind the Membership. John was previously a CPA and tax accountant working 60 to 80 hours a week, but since having his membership he has been able to quit his job and now focuses full time on his membership site, giving him far more freedom. This is even more imp…

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Experimenting with Closing the Doors to her Membership with Varvara Lyalyagina 50:56

5+ y ago50:56

50:56

Varvara Lyalyagina from Start Blog Up joins Callie Willows for this episode of Behind the Membership to talk all about her membership for Russian speaking entrepreneurs, The Studio. In this episode Varvara's talking about how she is succeeding with her membership despite it being for a market not as familiar with the membership model, and why she h…

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Moving to an Evergreen Membership Model with Jodie Clarke 52:21

5+ y ago52:21

52:21

Jodie Clarke from The Empowered Educator joins Callie for this episode of Behind the Membership. While Jodie's membership is only just a year old she has already surpassed her member goals and even managed to retire her partner from his job, which has had an enormous impact on her family's life. In this episode Jodie's talking all about how she suc…

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Fitting a Membership to Your Lifestyle with Chris Marr 43:05

5+ y ago43:05

43:05

Chris Marr from the Content Marketing Academy (also known as CMA) joins Callie Willows for this episode of Behind the Membership. Chris launched his membership in 2015 after running a six month in person masterclass and it's now a major focus of his business. Here, he talks about the importance of customer experience in creating a community culture…

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Building a Thriving Member Community with Melissa West 55:37

5+ y ago55:37

55:37

n this episode of Behind the Membership Callie Willows talks with Dr. Melissa West all about her longstanding yoga membership. Melissa has had her membership for nearly eight years now and here she shares how she went from burnout teaching in-person classes to setting up her membership with her husband Tim, how the membership has evolved over the y…

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Connecting One to One with Potential Members with Louise Brogan 39:22

5+ y ago39:22

39:22

Louise Brogan from Social Bee Academy joins Callie for this episode of Behind the Membership. Louise has run the Social Bee Academy alongside her business Social Bee NI for around 18 months now and in this episode Louise shares what's been working for her when it comes to attracting new members, including how connecting one to one with people via i…

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Going the Extra Mile for Your Members with Mike Collins 54:03

5+ y ago54:03

54:03

In today's episode of Behind the Membership Callie is joined by Mike Collins from The Green Room. Mike runs his membership site alongside his wife Carina, and over the five years and thousands of members that they've had, they've crafted an amazing community of people around the world, all connected by their Irish ancestry. In fact there is an incr…

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Conquering Multiple Markets with Jared Falk 55:28

6+ y ago55:28

55:28

Jared Falk from Musora and Drumeo joins Callie on the last episode of Season 2 of Behind the Membership. Jared has not one, but four membership sites, all in different music niches. And with over 10,000 active members in his original membership site, Drumeo, and having served over 200,000 customers so far in his business, he’s achieved a lot by any…

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Learning to Love the Membership Model with Kim Jimenez 1:04:34

6+ y ago1:04:34

1:04:34

In this episode of Behind the Membership, Callie is talking with Kim Jimenez from The Business Lounge, a membership site for online business owners. Kim has had her membership for nearly two years now, and in this episode she discusses how she didn't initially want to create a membership site, what changed that opinion, and how starting one has act…

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A Member a Day Without Marketing with Nigel Moore 44:41

6+ y ago44:41

44:41

In this episode of Behind the Membership Callis is talking with Nigel Moore all about his membership site, The Tech Tribe. Nigel places a high emphasis on providing excellent service for his members, including offering all members a personal coaching call when they join, a private coaching section in his community and creating most of his content b…

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Cultivating a Membership Community with Terra Dawn 46:48

6+ y ago46:48

46:48

In today’s episode of Behind the Membership Callie talks with Terra Dawn from Uncork Your Dork and the Wham! Bam! Business Plan! Terra's had her membership for over a year now and in this episode they're talking about why she initially moved from Teachable to WordPress and why she's recently moved her community from an onsite forum to Mighty Networ…

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Low Cost and High Volume with Mark Warner 38:47

6+ y ago38:47

38:47

In this episode of Behind the Membership Callie talks with Mark Warner about his membership site for teachers, Teaching Packs. Mark has a very different model to most membership site owners, offering only a very low cost non-recurring annual membership. So we're talking about why Mark made that decision, and how it's enabled him to attract 15,000 t…

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Hiring as You Grow with Tim Topham 52:18

6+ y ago52:18

52:18

In this episode of Behind the Membership, Callie talks with Tim Topham from TimTopham.com, whose membership site is all about helping piano teachers to improve both their creative skills and their teaching businesses. Tim's had his Inner Circle membership site for two years now and in this episode we dive into how he made the leap from his teaching…

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Success in a Crowded Niche with Scott Baptie 43:53

6+ y ago43:53

43:53

In this episode of Behind the Membership Callie talks with Scott Baptie from Food for Fitness about his new membership site, The Food for Fitness Inner Circle. While Scott's membership site has only been open for a few months, he already has a few hundred members, and here we're talking launching, going all in on the membership model after years of…

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Removing the Barriers to Membership Sales with Kim Bultsma 50:42

6+ y ago50:42

50:42

On Episode Four of Season Two, Callie is talking with SEO and content strategist Kim Bultsma about her membership site, A Cup of Content. Kim and I talk niching down, running completely free trials to attract new members, implementing member challenges to improve engagement and retention and the joy of watching your members make progress thanks to …

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Highs and Lows of a Closed Door Model with Brandon Vogt 59:05

6+ y ago59:05

59:05

In this episode of behind the membership, I'm talking with Brandon Vogt from Claritas U about how he's achieved success with his membership site for Catholics who want to get clear on their faith. Brandon has managed to create and run this six figure membership site alongside a full time job and gained over a thousand members with just his first la…

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Creating a Successful Membership Ecosystem with Janet Murray 54:10

6+ y ago54:10

54:10

In this episode of Behind the Membership I'm talking with Janet Murray, PR and marketing strategist and owner of The Studio membership. Janet has actually built a whole ecosystem around her membership, providing a natural progression through a different range of services and products including books, live events, consulting and mastermind groups. H…

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Building a 7 Figure Bass Empire with Scott Devine 59:29

6+ y ago59:29

59:29

I’m kicking off season two of Behind the Membership with a very special guest, the one and only Scott Devine from Scott’s Bass Lessons. Now, Scott was actually a client of ours for many years, the very last client we stopped working with in fact. And we saw his site go from free YouTube videos and a PayPal donate button to a seven figure membership…

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Growing Through Collaboration with Laura Robinson 43:39

7y ago43:39

43:39

Laura Robinson from Worditude joins Behind the Membership this week for the 10th and final episode of Season 1. The Worditude Club is still in it's first year and Laura talks with us about how the membership has already changed and evolved in that time, why she is aiming for consistency more than scale, how collaborating with others has helped grow…

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Running a "Limited Lifecycle" Membership with Lisa League 39:39

7y ago39:39

39:39

Lisa League from QPractice is today's guest on episode 9 of Behind the Membership with Callie Willows. QPractice has been running for 4 years and focuses on helping interior designers to pass their professional exams, which means that the membership is somewhat finite as there is a natural conclusion to the membership once members pass their exams.…

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Achieving Success in a Small Niche with Shannon Rogers 1:07:15

7y ago1:07:15

1:07:15

Shannon Rogers from The Hand Tool School joins Callie on episode 8 of the Behind the Membership podcast. The Hand Tool School has been up and running for 7 years now offering standalone courses (Semesters), and the recurring membership element (Apprenticeship) was added just over 12 months ago. Shannon provides a unique approach to his teaching mod…

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