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Creating a Successful Membership Ecosystem with Janet Murray

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Manage episode 206338609 series 1583489
Indhold leveret af The Membership Guys. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Membership Guys eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode of Behind the Membership I'm talking with Janet Murray, PR and marketing strategist and owner of The Studio membership.

Janet has actually built a whole ecosystem around her membership, providing a natural progression through a different range of services and products including books, live events, consulting and mastermind groups.

Here we dive into the role The Studio has in Janet's business, and how the membership has evolved and expanded over the last few years, actually resulting in a current rebrand and a restructuring.

We also look at why customer care is vital and some of the things Janet is doing differently to help with both attracting new members and keeping existing members, including the use of open days, reset and exit calls.

  continue reading

55 episoder

Artwork
iconDel
 
Manage episode 206338609 series 1583489
Indhold leveret af The Membership Guys. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Membership Guys eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode of Behind the Membership I'm talking with Janet Murray, PR and marketing strategist and owner of The Studio membership.

Janet has actually built a whole ecosystem around her membership, providing a natural progression through a different range of services and products including books, live events, consulting and mastermind groups.

Here we dive into the role The Studio has in Janet's business, and how the membership has evolved and expanded over the last few years, actually resulting in a current rebrand and a restructuring.

We also look at why customer care is vital and some of the things Janet is doing differently to help with both attracting new members and keeping existing members, including the use of open days, reset and exit calls.

  continue reading

55 episoder

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