Trust is a brand asset that every employee, from the CEO to the front-line team, is responsible for. Trust is reinforced when people act and speak in a manner that is consistent with an organization's values, character, and culture.The challenge with trust is that you cannot buy it or force customers to believe your organization is trustworthy. You…

Your brand embodies the purpose, mission, values, vision, message, and impact of the organization. Leave one out and people fill the gap with what they want to believe. Are you willing to risk that?Understanding how a story works toward making your brand and organization’s personality more believable is essential to unlocking the power of purpose a…

What defines a Difference Maker? What are the qualities of a Difference Maker? Discover the four dimensions of communication and culture to amplify your voice, deepen knowledge, and expand your impact in the difference you want to make as a business owner or as a nonprofit.Af The Everybody Brands podcast helps business leaders grow brands and organizations with heart and soul that inspire people to listen, trust, and take action.

Brian Sooy and Marty Neumeier discuss “The Brand Flip,” a whiteboard overview of how customers now run companies, how you can profit from it and create more loyalty with your customers. Download the complete transcript at http://bit.ly/2tDarOo "The Brand Gap." "Zag." "The Designful Company." With each new book, Marty Neumeier re-defines the role of…

Let’s cut to the chase: if your communication initiatives don’t directly align with the objectives or focus from your strategic plan, you’re merely doing busy work. You’re in possession of a to-do list disguised as strategic communications.If you are a smart individual who wants to make the best use of your time and limited resources to help your o…

Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of three books (The Accidental Creative, Die Empty, and Louder Than Words) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passi…

All media is social media, and every interaction is an opportunity to build a relationship. Explore why ambassadors and advocates need to be authentic.Af The Everybody Brands podcast helps business leaders grow brands and organizations with heart and soul that inspire people to listen, trust, and take action.

Be Trustworthy. We will seek accountability and transparency, acting and speaking in a manner consistent with our values, character, and culture.Clarity?—?the principle of clear and focused communication?—?can only be achieved when an organization makes its communications choices from the perspective of mission-driven design. Its purpose, culture, …

Be Courageous. We will dream big dreams, and have the courage to change and adapt in order to make our vision a reality.Courage may require that you step into the unknown. It may require difficult conversations. It will require that you find a way to overcome whatever fear is preventing you from taking the next step.…

Be meaningful. We will ensure that our values and actions align with the reasons that motivate our followers and stakeholders to believe in our cause. An audio abstract from part two, chapter 3 of Raise Your Voice: A Cause Manifesto.Af The Everybody Brands podcast helps business leaders grow brands and organizations with heart and soul that inspire people to listen, trust, and take action.

Be insightful. We will embrace data as a means to telling our story and gaining greater insight into the outcomes of our mission. An audio abstract from Part Two, chapter Four of Raise Your Voice: A Cause Manifesto.Af The Everybody Brands podcast helps business leaders grow brands and organizations with heart and soul that inspire people to listen, trust, and take action.

The power of words inspires me. The right words, shared at the right time, give hope and purpose. Words create an expectation of reality; anticipation for what is promised, hope for what is to come. An audio abstract from Raise Your Voice: A Cause Manifesto.Af The Everybody Brands podcast helps business leaders grow brands and organizations with heart and soul that inspire people to listen, trust, and take action.

Be Engaging — As in a conversation, listen as often as you speak to stakeholders, supporters and believers in your cause. From "Raise Your Voice: A Cause Manifesto."Af The Everybody Brands podcast helps business leaders grow brands and organizations with heart and soul that inspire people to listen, trust, and take action.

The true gift that is given is your supporter's trust. Money, services and time is an accompaniment to that gift. How you respond shows your donor that their gift is as meaningful to you as it is to them.Af The Everybody Brands podcast helps business leaders grow brands and organizations with heart and soul that inspire people to listen, trust, and take action.

Be Positive. We will choose our words well, for they will motivate people to follow, donate, advocate, and believe in our cause.Optimism is a better motivator than pessimism. Internally and externally, stakeholders will respond to positive messages with a positive response. A positive experience leads to deeper motivation and more engagement. Being…

Be Powerful. We will believe our cause is meaningful, and act in the belief that it has the power to change the world.Power comes from strength: a courageous and engaged board; a confident and competent leader; a clearly articulated purpose; and a mission embodied by the character, culture, and voice of the organization.…

Four dimensions of communication and culture, 12 timeless resolutions of leadership for mission-driven leaders. These principles will help you align how your organization communicates its values through its purpose, character, culture, and voice.Af The Everybody Brands podcast helps business leaders grow brands and organizations with heart and soul that inspire people to listen, trust, and take action.

Strategy is not an option, it's a requirement of your mission. Every purpose-driven organization needs a strategic plan to guide its activity and communication.Af The Everybody Brands podcast helps business leaders grow brands and organizations with heart and soul that inspire people to listen, trust, and take action.

Focus your strategy and communication on the information needs of your audience. Learn to speak their language, what they care about, and how to best speak to their minds and touch their hearts.Af The Everybody Brands podcast helps business leaders grow brands and organizations with heart and soul that inspire people to listen, trust, and take action.