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Indhold leveret af Everybody Brands with Brian Sooy, The Everybody Brands podcast helps business leaders grow brands, Organizations with heart, Soul that inspire people to listen, and Take action.. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Everybody Brands with Brian Sooy, The Everybody Brands podcast helps business leaders grow brands, Organizations with heart, Soul that inspire people to listen, and Take action. eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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Brand Flip: A Conversation with Marty Neumeier and Brian Sooy
M4A•Episode hjem
Manage episode 199236653 series 2087508
Indhold leveret af Everybody Brands with Brian Sooy, The Everybody Brands podcast helps business leaders grow brands, Organizations with heart, Soul that inspire people to listen, and Take action.. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Everybody Brands with Brian Sooy, The Everybody Brands podcast helps business leaders grow brands, Organizations with heart, Soul that inspire people to listen, and Take action. eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Brian Sooy and Marty Neumeier discuss “The Brand Flip,” a whiteboard overview of how customers now run companies, how you can profit from it and create more loyalty with your customers. Download the complete transcript at http://bit.ly/2tDarOo "The Brand Gap." "Zag." "The Designful Company." With each new book, Marty Neumeier re-defines the role of brand and its influence on your customers. The Brand Flip defines how your customers influence (and own) your brand. As often as brand managers and communications like to think a brand is all about an organization (it's not), Marty's insights and experience prove we have a long way to go in truly understanding the discipline of brand management.
…
continue reading
19 episoder
M4A•Episode hjem
Manage episode 199236653 series 2087508
Indhold leveret af Everybody Brands with Brian Sooy, The Everybody Brands podcast helps business leaders grow brands, Organizations with heart, Soul that inspire people to listen, and Take action.. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Everybody Brands with Brian Sooy, The Everybody Brands podcast helps business leaders grow brands, Organizations with heart, Soul that inspire people to listen, and Take action. eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Brian Sooy and Marty Neumeier discuss “The Brand Flip,” a whiteboard overview of how customers now run companies, how you can profit from it and create more loyalty with your customers. Download the complete transcript at http://bit.ly/2tDarOo "The Brand Gap." "Zag." "The Designful Company." With each new book, Marty Neumeier re-defines the role of brand and its influence on your customers. The Brand Flip defines how your customers influence (and own) your brand. As often as brand managers and communications like to think a brand is all about an organization (it's not), Marty's insights and experience prove we have a long way to go in truly understanding the discipline of brand management.
…
continue reading
19 episoder
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