Commerce Tomorrow is a podcast series hosted by tech entrepreneurs and ecommerce veterans Kelly Goetsch and Dirk Hoerig discussing the latest developments and technologies used at global brands and retailers that are at the forefront of growth and innovation. Listen in to interviews with recognized technology leaders and learn how technology is driving their business.
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Dirk & Kelly - Introducing commercetools Compilations
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Special edition! commercetools announced Compilations, a new semi-annual showcase featuring over 50 product and feature updates, reinforcing the company's commitment to delivering constant innovation, faster time to market, and improved customer experiences for both end users and commercetools Platform customers. Dirk and Kelly discuss the Fall 202…
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Evan Moore, NBCUniversal on the Intersection of Commerce and Entertainment
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Is shopping entertainment? Evan Moore, Senior Vice President, NBCUniversal Advertising & Partnerships, answers the question. NBCUniversal uses composable commerce to enable seamless shopping experiences but their unique approach to commerce is also leveraging moments of inspiration (built with their audiences) to the benefit of the brand partners t…
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Best Practices for a Digital Commerce Project
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From airport terminals to what happens when you run along the Hudson river, commercetools has some big news to share. Like Marcia, Marcia, Marcia! (if you know, you know), we’re at it again with MACH MACH MACH. Post MACH Three in NYC, commercetools announces a new CEO and a partnership with Microsoft/Azure. Needless to say, commercetools is not slo…
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Dirk & Kelly - The Future of Shopping
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Imagine a world where everyone uses AR enabled by AI—what will shopping look like? Will we all have our own AI shopping assistants? Back again by popular demand, Dirk and Kelly find time in between their travels to explore "The Future of Shopping." With AI rapidly evolving into mainstream use, they discuss its significant impact on digital commerce…
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Back by popular demand, we are back with another 1:1 episode where we're going deep on the topic of simplification. Dirk starts by talking through the founding of the commercetools product and original architecture goals, why MACH is mistakenly labeled as "complex" (hint: selection bias at play), how the buyers of commercetools have changed over th…
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Andy Hoar, Leading Authority on B2B eCommerce Business & Strategy
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Dirk and Kelly dive into all things B2B commerce with Andy Hoar, one of the world’s foremost experts in B2B commerce. From a modern definition of B2B, to the state of B2B commerce, this episode covers composability in the B2B context, what’s next from Paradigm B2B and a sneak peek into an upcoming digital maturity report from commercetools and Mast…
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Paul Hornby on The Very Group's Composable Commerce Journey
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Recorded live and in-person from commercetools’ Elevate - The Global Commerce Summit in Miami Beach, FL, we welcome Paul Hornby, Director of Digital Commerce Experience at The Very Group which boasts a heritage dating back to the late 1800s. Paul speaks of his journey towards composable commerce.Af Commerce Tomorrow
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The ABC's of SaaS Finance with commercetools CFO Dan Murphy
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Step inside commercetools with Dirk and Kelly as they sit down with commercetools’ own CFO, Dan Murphy. This is an enlightening discussion around company efficiencies, key metrics to judge the health of a SaaS business, and what metrics to look for at various stages of company growth. Are your customers renewing? What does it cost to acquire a cust…
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Simplifying Commercial-side of MACH
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From a technology-standpoint, MACH is fantastic. However, the commercial-side of MACH can be cumbersome. Live from MACH Haus in New York, Kelly and Piyush Patel (Chief Strategic Business Development Officer of Algolia) go deep on the various industry initiatives to simplify the commercial-side of MACH. We discuss white labeling, BPO, cloud marketpl…
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2023 End of Year Recap / Looking Forward to 2024
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That’s a wrap for 2023! In this jam packed episode, Dirk & Kelly discuss their recent trips, recap Black Friday / Cyber Monday, AI innovations at commercetools and across the industry, the changing competitive landscape, the economy and its impact to the tech ecosystem, when someone is going to do a PE roll-up of MACH Alliance ISV members, strategi…
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Maia Benson, MD of Forum Ventures, on Order Management
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Hosts Dirk Hoerig and Kelly Goetsch welcome Maia Benson, Managing Director of Forum Ventures. The discussion traces Maia's e-commerce and logistics journey, spotlighting her pivotal role at Shopify and the challenges of building the self-embedded shipping network. They cover the Flexport acquisition, challenges in fulfillment systems, and the indus…
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Greg Alvo, Founder/CEO of Ordergroove on Subscriptions
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Greg Alvo, Founder/CEO of Ordergroove on Subscriptions by Commerce TomorrowAf Commerce Tomorrow
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Phillip Jackson & Brian Lange of Future Commerce
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In this episode, Kelly Goetsch and Dirk Hoerig speak with Phillip Jackson and Brian Lange, founders of the media company, Future Commerce. Tune is as this roundtable provides cultural insight on the future of commerce. Is commerce simply technology that we adopt or is the future of commerce a bigger, more abstract idea - and, what does human nature…
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Seed-stage Investing with Mu Ventures' GP, Gary Benerofe
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Mu Ventures runs a $10m fund focused on seed and pre-seed rounds. In this episode, we discuss the role of venture capital(VC) in tech, key terms in the VC space, the value VC offers to startups and to end-consumers, and the mechanics of how fundraises work. We also get Mu's investment thesis, Gary's outlook on the fundraising market, and what Gary …
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Tercera's Bill Petty & Michelle Swan + Orium's Jason Cottrell on SIs
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Tercera is the leading growth private equity firm in the composable space, providing growth capital to systems integrators (including Orium). Think of Tercera as a VC but exclusively for growing SIs. In this episode, Bill and Michelle explain what they look for when making investments in SIs, how investment banking differs from private equity, cons…
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Dirk & Kelly Discuss the Intersection of AI + Commerce
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In this episode, Kelly and Dirk go deep on everyone's new favorite topic - AI. They discuss why this moment in AI is fundamentally different than what we've seen in the past, explain the underlying technology that powers AI, discuss whether AI is actually "self-aware" (and what that means), where we are in the tech adoption hype cycle, how we at co…
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Dirk & Kelly Discuss the Economy, Commerce Vendor Landscape, the Future of commercetools, and More
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By popular demand - Dirk and Kelly are back with another 1:1 episode! As they wrap a commercetools-offsite, they talk about the overall economy, what's happening with other commerce vendors, deep dive on the recent Shopify news, recap Shoptalk and look forward to MACH TWO, recap Algolia's news, discuss the future of AI + commerce, and provide some …
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Sebastian Hamann, CEO & Co-Founder of Shopware
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What drives a teenager to build a commerce platform? While many software vendors went bankrupt at the time of the dotcom bubble burst, brothers Sebastian and Stefan Hamann built Shopware and have gone to on to thrive in a very competitive market. From early beginnings to a hundred million in funding, the importance of remembering the shopper ALWAYS…
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Darrell Rosenstein of The Rosenstein Group on Executive Recruiting
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In this episode, Kelly Goetsch speaks with Darrell Rosenstein of the Rosenstein Group. Learn from one of the first ever LinkedIn users who literally went from index cards - yes index cards - to founding the Rosenstein Group, a leader in martech-related executive search. This episode features an overview of how the executive staffing industry works,…
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Gary Survis, Operating Partner at Insight Partners, on Marketing + Branding
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In this episode, Dirk Hoerig speaks with Gary Survis, Operating Partner at Insight Partners. Gary has learned that years of experience (whether it be marketing, owning & selling companies, being a CMO, operating partner) equates to various accumulated tools to put in your toolbelt. The learning never stops - nor does the selection of tools - confid…
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Product Management at Scale with commercetools' CPO Mike Sharp
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In this special episode, Kelly sits down with Mike Sharp to discuss all things product management. They discuss the scope of "product," Mike's view on the commerce space (having joined commercetools from telecom space), and the future of MACHAf Commerce Tomorrow
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Dirk & Kelly Discuss 2023 Predictions
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In the first episode of 2023, Dirk and Kelly review Kelly's 2023 predictions: https://www.linkedin.com/pulse/23-predictions-2023-kelly-goetsch/. They discuss emerging competitors to commercetools, Shopify's "Components" announcement, the emerging role of DXC, AI, ChatGPT, and more.Af Commerce Tomorrow
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Pipe17's Co-founder/CEO, Mo Afshar, on Order Routing
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Pipe17, a new member of the MACH Alliance, is pioneering the entirely new Order Routing category, which connects and routes various back-office systems and allows for intelligent routing of order-related data, thereby replacing legacy-style Order Management Systems. With the many parallels to what's happening in the commerce platform space, it's a …
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Microsoft's Commerce Strategy with Microsoft's GM of Retail and Consumer Goods, Sid Jatia
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In this episode of the CommerceTomorrow podcast, Dirk and Kelly sit down with Microsoft's GM of Retail and Consumer Goods, Sid Jatia, to talk through Microsoft's turnaround, Azure's approach to retail and consumer goods, Microsoft's various commerce offerings, Microsoft's in-store offerings for retailers, and the future of commerce, retail and cons…
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Jamstack, MACH, Netlify and more with Netlify's CCO / CSO, Chris Bach
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In this wide-ranging episode, Dirk and Kelly sit down with Chris to discuss the Jamstack revolution that's sweeping commerce, MACH and Chris's involvement as an executive board member, Netlify and how it differentiates itself in the market, the emerging Digital Experience Composition space, and more.…
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In this episode, Dirk and Kelly try a new format and discuss the economy, the MACH startup ecosystem, thew 2022 Gartner Hype Cycle and more. If you like this episode, please let us know and we'll do more of these on occasion!Af Commerce Tomorrow
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Innovation in a Retail Holding Company with Saadia's Nick Kaplan
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As Chief Growth & Innovation Officer of Saadia Group (New York & Co, Lord & Taylor, Fashion to Figure, etc), and the great-grandson of retail pioneer and legend Lane Bryant, Nick is a wealth of knowledge on the state of retail and technology. In this wide-ranging interview, Nick walks us through his career and the changes he's seen as well as talks…
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A Tool Manufacturer's Journey to MACH: How Tekton's CEO & CMO Built a Direct to Consumer Channel
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Tekton is a family-owned hand tool company that questioned conventional assumptions in its industry by building a direct-to-consumer channel. It sees benefits in running a vertically integrated model that goes from making wrenches all the way to fulfilling orders. In this episode, Dirk and Kelly speak with brothers John (CEO) and Jeff (CMO) on why …
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AWS's David Dorf on the Evolution of POS and Beyond
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Having spent time at Circuit City, 360Commerce, Oracle Retail, Infor and now AWS, David Dorf is among the preeminent experts in our domain on POS and its ongoing evolution. In this wide-ranging interview, we discuss where the POS market is heading, his work establishing retail standards through the NRF, Amazon.com and AWS, and the great work he and…
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Magento and the Market Through The Lens of Ecommerce Aholic, TJ Gamble
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Dubbed “Ecommerce Aholic,” with a top-performing Magento YouTube channel, this episode of CommerceTomorrow welcomes Jamersan Founder and CEO, TJ Gamble! Tune in to discover the nuts and bolts of Magento through the lens of a small-town Magento native, as well as how the platform is evolving under Adobe. This episode confronts Magento-gone-MACH rumo…
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On-Site Personalization and First Party Data Collection with Felix Schirl
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On-site personalization is all about helping users have a better online experience through providing them with the right advice at the right time. In order to create a personalized experience for each user, there has to be a means of data collection. In this episode, Dirk and Kelly sit down with thought leader and CEO of trbo, Felix Schirl, to disc…
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eCommerce Pioneer, Analyst and Consultant Rick Watson on the Current Market and Beyond
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The ever-changing eCommerce industry is fueled by immense innovation in both B2B and B2C markets. In this episode, Kelly and Dirk sit down with CEO and Founder of RMW Commerce, Rick Watson, to discuss the companies driving industry improvement, the mistakes of software vendors, the role of marketplaces, and the overall direction of commerce platfor…
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Checkout.com Founder/CEO, Guillaume Pousaz, on the Future of Commerce Payments
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In this episode, Dirk and Kelly speak with Guillaume on how Checkout.com became a leader in payments so quickly (and a decacorn along the way), why the existing payment infrastructure is so old/inefficient and what could be done to improve it, thoughts on cryptocurrency, and the future of payments and Checkout.com's role in that landscape…
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Google Cloud's VP Of Retail & Consumer, Carrie Tharp
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In this episode, Dirk and Kelly have an in-depth discussion with Carrie about her time as CDO of Neiman Marcus, the changing nature of the CDO role, how Google generally and Google Cloud more specifically approach retail and the future of commerce platforms.Af Commerce Tomorrow
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A Behind The Scenes Look At HomeDepot.com With Fahim Siddiqui, SVP Of IT
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Home Depot is arguably among the most digitally savvy retailers in the U.S., with unmatched omnichannel capabilities. Learn how Fahim's $100m/year budget ensures that Home Depot remains at the leading edge of techAf Commerce Tomorrow
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Evolving PIM Space With Salsify Co - Founder CMO Rob Gonzalez And EVP Of Engineering Adam Ferrari
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In this episode, Dirk and Kelly chat with industry leaders Rob and Adam on Salsify, the PIM market and changes over the past decade, the challenges that organizations face when enriching product data, whether PIMs will eventually surface product APIs (or GraphQL) directly to frontends, and moreAf Commerce Tomorrow
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Enterprise Commerce Platform Changes With Deloitte Digital Managing Director, Gagan Mehra
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Deloitte Digital is one of the biggest players in digital transformations for large enterprises and Gagan, as managing director, sees it all. In this discussion, he gives his thoughts on the present/future of the commerce platform space, how enterprises are changing how they buy software, how enterprises are developing commerce competency internall…
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Eliminating Checkout Friction With Fast's Co - Founder/COO, Allison Barr Allen
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Allison and her team at Fast are out to eliminate checkout friction with their 1-click checkout solution. By eliminating passwords, they give their customers an Apple Pay-like experience across any eCommerce website or app that integrates their software. Have a listen to understand how Allison's background of scaling payments at Uber is now being a…
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Commerce Fulfillment With Fulfillmenttools's Co-Managing Directors Linda Kuhr & Björn Dröschel
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Fulfillmenttools, a cousin of commercetools, is a spinoff of REWE Digital that is taking REWE's in-house fulfillment technology to market. In this episode, we talk through the state of the fulfillment software market and how they have some unique competitive advantages by having started in the grocery space.…
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The State of Enterprise Commerce Search with Lucidworks CEO Will Hayes and Commerce GM Peter Curran
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Description: With its $70m in revenue, search pioneer Lucidworks is a major force in the enterprise commerce search market. We sit down with CEO Will Hayes and commerce GM Peter Curran (former founder/CEO of Cirrus10, which was acquired by Lucidworks) to talk through the big innovations in search, the intersection of open source + search, and where…
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#52 Roundtable Live On Clubhouse - How To Deploy Commerce To Production Every Second
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In a first-ever for the Commerce Tomorrow podcast, we recorded a live episode on Clubhouse. We were joined by Mihaela Mazzenga (CTO of Sharper Image), Devashish Saxena (CDO of PPG Industries), Kunal Mukherjee-Chakraborty (CDO of GrandVision), Alex Shiferman (CTO of Nuts.com) and Tim Daneliuk (head of architecture of Zoro U.S.)…
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#51 Bold Commerce's Co - Founders Yvan Boisjoli And Jay Myers On The Future Of Commerce Platforms
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Fresh off a $27m series B fundraise, Yvan and Jay's 400+ person Bold Commerce is augmenting traditional commerce platforms by offering solutions for checkout, subscriptions, and more. In this episode, we go deep on the future of commerce platforms, Bold Commerce's part of that future, the differences between U.S. and Canadian business climates, and…
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#50 All Things B2B Commerce With Andy Hoar
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37:42
From his long tenure as Forrester's lead B2B analyst to founding the world's largest B2B conference to founding Paradigm Consulting, Andy is a top voice in the world of B2B commerce. In this episode, we talk about the consumerization of B2B commerce, brands going direct to customers, B2B marketplaces, and much more.…
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#49 PPG's CDO, Devashish Saxena, On PPG's Digital Transformation
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PPG is a manufacturing giant with more than $16 billion in revenue. They produce paints, coatings and other specialty materials and operate in more than 70 countries. Devashish joined last year as CDO to lead their digital transformation. With more than 35 ERPs and many more systems of record, Devashish talks through the practicalities of digital t…
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ATG's CEO, Bob Burke, on the History of ATG & Commerce Platform Market of the 1990's/2000's
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42:09
Bob Burke took over as CEO of ATG in 2002 during the depths of the .com crash and led the company to dominate the commerce platform space, eventually leading to a successful acquisition by Oracle in 2011. In this episode, we talk about the evolution of the commerce platform market, ATG's role in driving that change, Oracle's acquisition of ATG, and…
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#47 Moovweb's Ajay Kapur (CEO) & Ishan Anand (CTO), On the Cutting Edge of Web Performance
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Ajay and Ishan have been at the forefront web performance infrastructure for most of their careers. Moovweb powers nearly $10B in annual commerce and their XDN platform extends the principles of Jamstack to large, dynamic websites such as REVOLVE Fashion, Shoe Carnival, and The Tie Bar, which boast average paint times under one second. Their approa…
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#46 Frontend Acceleration and Security With Yottaa CEO Rich Stendardo
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From his early days at Amazon.com, to his time in senior roles at Endeca (from small company to Oracle acquisition), to now being CEO at Yottaa, Rich has seen it all. In this episode we talk about the early days of Amazon.com and Endeca, and the state of the art of frontend optimization and securityAf Commerce Tomorrow
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#45 Nuts.com's CTO, Alex Shiferman, On Their Commerce Transformation
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Alex joined Nuts.com in 2018 to lead their transformation from a custom in-house platform to an all-new best-of-breed headless stack. In this episode, we discuss Alex's background and his transition from the agency-side to the brand-side, the Nuts.com business model and how they've been impacted by COVID-19, their evaluation criteria for a new stac…
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#44 Veteran Retail Architect Joel Wiegman On The Convergence Of POS And Digital Commerce
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37:13
While we've used the term "omnichannel commerce" for more than a decade, true omnichannel commerce has eluded most retailers because the point of sale remains separate from the rest of digital commerce. In this episode, Joel explains why that remains, 25+ years after digital commerce was first introduced. Joel has worked for DSW, Express, and now w…
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#43 Serial Berlin Entrepreneur and Founder CEO Of Talon.One, Christoph Gerber
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From founding Lieferando.de (acquired by TakeAway.com), to being an investor in many tech startups, to now founding and being CEO of Talon.One, Christoph has been at the forefront of the startup scene in Berlin. In this episode, we discuss his founding of Lieferando.de, the Berlin startup scene, the German venture capital market, and his founding/r…
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