On-Site Personalization And First Party Data Collection With Felix Schirl Commerce Tomorrow podcast

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On-Site Personalization and First Party Data Collection with Felix Schirl

2+ y ago 37:21

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Indhold leveret af Commerce Tomorrow. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Commerce Tomorrow eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

On-site personalization is all about helping users have a better online experience through providing them with the right advice at the right time. In order to create a personalized experience for each user, there has to be a means of data collection. In this episode, Dirk and Kelly sit down with thought leader and CEO of trbo, Felix Schirl, to discuss all things personalization and the methods of collecting first party data in the midst of privacy legislation. Discover how data is collected, stored, and used, and why Felix says that a customer data platform (CDP) is a “must have” for personalization. If you’re interested in the ad tech space, this episode is for you.

… continue reading

92 episoder

#Tech #CommerceTomorrow

Artwork

On-Site Personalization and First Party Data Collection with Felix Schirl

Commerce Tomorrow

published 2+ y ago

Del

MP3•Episode hjem

Indhold leveret af Commerce Tomorrow. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Commerce Tomorrow eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

On-site personalization is all about helping users have a better online experience through providing them with the right advice at the right time. In order to create a personalized experience for each user, there has to be a means of data collection. In this episode, Dirk and Kelly sit down with thought leader and CEO of trbo, Felix Schirl, to discuss all things personalization and the methods of collecting first party data in the midst of privacy legislation. Discover how data is collected, stored, and used, and why Felix says that a customer data platform (CDP) is a “must have” for personalization. If you’re interested in the ad tech space, this episode is for you.

… continue reading

92 episoder

#Tech #CommerceTomorrow

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