Pricing is an underutilized business tool, despite the fact that it’s the biggest profit lever. It can make or break your business. When done well it will help you meet your business goals. When done poorly it’s the thing that's silently sabotaging your business behind the scenes. It's your choice whether pricing helps or hurts your business. This show is all about helping you understand pricing and how to do it to grow your revenue and profits, so you can build a sustainably profitable busi ...
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Leadership is Learning. Listen as Dr. Tracey Jones brings her signature wit to discussions focusing on leadership typologies, styles, strategies, and of course, how to apply them today. As her father, Charlie "Tremendous" Jones said best, "You will be the same person in five years as you are today except for two things; the people you meet and the books you read." Disclosure: Tremendous Leadership is part of Amazon's Associates Program. Podcast descriptions may contain affiliate links that e ...
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Whether you are the benefits manager or CEO of your organization, one of the biggest drivers of organizational performance, that most get totally wrong, is the health and benefits strategy. We spend billions on benefits, yet healthcare is unaffordable and complicated. More than half of Americans don't even take their paid vacation, yet people are burning out faster than ever and remote work is scrambling company cultures. It doesn't have to be this way! Great benefits can attract and retain ...
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Join hosts Shelly Price and Stephanie Hubka as they take a weekly look at the facts, details, and surprises behind some of the disasters that occur at 35,000 feet.
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What’s Your Why? I know, I know. You’ve heard this before. It’s not a NEW question, but the answer IS always evolving… So. We. Can’t. Stop. Asking! This show explores the human experience by way of our natural and diverse DNA through storytelling. We bring to life the many pillars of our humanity: Culture, community, history, literature, and art. Our purpose is to expand your vision of the world, educate, inspire, and give you critical thinking skills needed to apply to your own journey and ...
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Mad Hatter Shows produces and promotes entertainment in the Midwest area. We produce live music, stand-up comedy, comedy roasts and other entertainment.
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Transforming Healthcare: How Visionary CHROs Can Reshape the Industry with Kevin Cox
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In this episode of Broken Benefits, host Lee Lewis welcomes Kevin Cox, the founder of HTA and former Chief Human Resources Officer (CHRO) of General Electric (GE). Kevin brings his vast experience from leading HR at one of the world’s largest companies to share his insights on the future of corporate benefits and human resources. Together, Lee and …
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Consistency & Courage: Pricing Strategies for New Coaches with Marc Mawhinney
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Pricing strategies for new coaches. Have you ever thought to yourself, "I'm new coach, I can't charge that much." Even worse. Maybe someone advised you not to charge me. As a result you're afraid and holding yourself back from charging more. Between bad advice, not knowing how to do it and feeling a lack of confidence it's no wonder you feel confus…
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Episode 193 - Nabia Jenkins-Johnston - Leaders on Leadership
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As a leader, you may find yourself standing alone, making tough decisions that require courage and conviction. This episode’s guest has shown that and more, effectively navigating the price of leadership. Join Nabia Jenkins-Johnston, Head of Content and Brand Strategy at The Expert Series' ETP Forum hosted by ETF Global, as she explores the profoun…
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From Family Trauma to Advocacy: An Intimate Portrait of Living with Mental Illness: Meg Kissinger
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There's two kinds of families, those with mental illness and those who don't have mental illness yet. - Thomas Insel Are you seeking to overcome stigma and family trauma associated with mental illness? Join Emy Digrappa on What’s Your Why? podcast as she shares a compelling conversation with Meg Kissinger, where they explore managing mental illness…
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The Price Rise Trap: 3 Myths Keeping You Stuck
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Do you suffer from the Price Rise Trap? Worried about being seen as greedy? Scared that you'll lose customers if you charge more? Think it's just to hard, I won't bother? In this episode of Live With The Pricing Lady, we tackle the common price trap myths and fears that hold businesses back from increasing their prices. Join me as we break down mis…
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Understanding Behavioral Styles for Effective Pricing with Shelly Starks
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What has the BIGGEST impact on your prices? Nope, not the customer. Not your competitors. Not your costs. You do. Your behavior, what you choose to do or not do has a bigger impact on your prices and your pricing strategy than anything else. This is why it's important to take a look at behavior styles and pricing. In this episode, I speak with Shel…
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Beyond Cowboys and Indians: Seeking Common Ground in the American Frontier with Stephen Aron
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Even for all the problems that it brings forward, it also brings forward possibilities and promise. - Stephen Aron Discover the American West's alternative history. In this What’s Your Why? podcast we discover some of the little-known stories of peace and friendship amidst the frontier's violence. Join us as we unravel the perspectives and role of …
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Should I end my prices in 9s or 0s?
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Ever wondered... How should I end my prices? And does it really make a difference, or is it just marketing fluff? In this episode of Live with The Pricing Lady, join me as we dive into the psychology of charm pricing and explore whether ending your prices in 9s, 0s, or other options is the right strategy for your business. It's important to remembe…
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Running Benefits For One of The Largest Corporations In The World (Feat. Barbara Wachsman)
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In the latest episode of Broken Benefits, we are honored to welcome Barbara Wachsman, one of the luminaries of the industry who ran benefits at Disney. Responsible for hundreds of thousands of employees and a budget stretching well into billions of healthcare dollars. While there, Barbara formed one of the largest direct contracts with a major hosp…
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Overcoming Pricing Fear - with guest Stacey Hagen
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How can overcoming pricing fear transform your business and elevate your success? In this episode of Live With The Pricing Lady, I'm joined by guest Stacy Hagen, a marketing and business coach from the Bay Area. We discussed the principles and strategies behind effective pricing for business sustainability. Our topics include managing pricing chall…
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Indigenous Voices In American History With Shelly Lowe
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Did you know that the first Native American to chair the National Endowment for the Humanities (NEH) grew up on a Navajo reservation in Arizona and faced tremendous challenges on her journey to higher education? Her story will inspire you. Discover how she is promoting indigenous knowledge and cultural inclusivity in education at a national level t…
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Packaged and tiered offers: What's the right strategy for your small business?
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As a woman leading a service-based business, you might often wonder, “How can I offer my services to different clients at different price points without compromising on value?” The truth is, it’s not about offering the same service at varying prices—instead, it’s about crafting distinct offers that speak to the unique needs of your diverse audience…
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The Intersection of CHROs and Healthcare (Ft. Shelly Carlin)
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In the latest episode of Broken Benefits, we are honored to welcome Shelly Carlin, the impactful Executive Vice President of the HR Policy Association and the Center On Executive Compensation. Beyond her advisory work, Shelly was the Senior Vice President of HR and Communications at Motorola. Beyond her professional work in HR and benefits, Shelly …
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The Evolution of Young Adult Literature and Representation with Traci Jones
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It's almost like someone telling you that your child is wrong - I mean, she'd be really perfect if you would just change her hair and add some freckles and then make her taller. - Traci Jones Traci Jones, an accomplished young adult novelist, brings a unique blend of creativity and insight to her writing, enriching the literary landscape with diver…
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Episode 192 - Shelly Lappi - Leaders On Leadership
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In this engaging episode, we are joined by Dr. Shelly Lappi, a seasoned educator with over 25 years of experience. Discover invaluable leadership strategies as Dr. Lappi shares insights on handling loneliness, weariness, and maintaining a clear vision in leadership roles. Tune in to learn how her collaborative approach and commitment to self-care d…
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It Ain't All About Spend (Ft. Sheila Savageau)
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In the latest episode of Broken Benefits, we are honored to welcome Sheila Savageau, the dynamic head of Benefits and Compensation at General Motors February 2022, Sheila Savageau received a package on her doorstep for the 2022 Helen Darling Award, one of the most prestigious awards in health care, recently awarded to our company and health care te…
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Mastering Pricing Objections: 3 Simple Steps to Overcome Resistance
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Are you mastering pricing objections? Have you ever felt your confidence waver when a customer challenges your pricing? Join us in this episode as we tackle one of the biggest challenges in pricing: handling objections. We'll explore 3 effective techniques to help you overcome the resistance you feel and turn objections into opportunities for deepe…
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Episode 191- Denise Cassidy - Leaders On Leadership
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Navigating the complexities of leadership has its own challenges and merits. That journey to finding balance in work and life has no one-size-fits-all answer. In this episode, Denise Cassidy, the Director of Strategic Development at DBJ Wealth Management, reveals her approach to finding balance and avoiding burnout. She also shares how she left her…
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Pricing insights for women-led businesses
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How can women-led businesses determine their pricing strategy? Today’s episode features Shannon Tacheny, an accomplished brand strategist and owner of Feather Blue Studios. Shannon's entrepreneurial journey is truly inspiring. From photography to brand strategy and marketing and business coaching, she has continually evolved her approach to pricing…
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Transitioning Industries and Making an Impact
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In the latest episode of Broken Benefits, we are honored to welcome Elena Bueno-Gonzalez, the dynamic Vice President of Energy Marketing & Trading at Florida Power & Light. Elena's incredible journey from Venezuela to becoming a leading figure in the U.S. energy industry is nothing short of inspiring. Arriving in the United States at the age of 21 …
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Why Is It So Hard to Tell Customers What You Charge
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How easy is it for you to tell customers what you charge? Pricing—it’s a topic that can often evoke feelings of uncertainty and discomfort. Whether you’re a seasoned entrepreneur or just starting out, articulating the price of your offer with confidence is crucial for business success. In this episode, we’ll unpack the reasons why you struggle with…
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Episode 190 - Franklin Beach - Leaders On Leadership
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Despite facing challenges and questioning his path, Franklin Beach, a pillar of his community and a man of unwavering faith, shares his journey towards joy and living a purposeful life. Through his experiences, Franklin emphasizes the importance of faith in navigating life's difficulties and the power of forgiveness in letting go of burdens. He hig…
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The High Price of Free Land: Reckoning with the Impact of Homesteading
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"How do we move forward? How do we hold the past in all its complexity and move forward?" - Rebecca Clarren "I think we're all here to be a good ancestor. How do we not create mess for our children and grandchildren to inherit?" - Judge Abby Abenanti (Yurok Tribal member) Emy Digrappa interviews the interesting and sometimes surprising journey of R…
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In this episode of Broken Benefits, we delve into the intricate world of health care solutions with a seasoned expert, Barbara Flitsch. With years of experience at the helm of a Fortune 500 health plan, Barbara brings invaluable insights into the challenges and opportunities within the industry. Join us as we explore Barbara's journey, from her ear…
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Episode 189 - Curt Vincent - Leaders on Leadership
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Have you ever felt like your life wasn't going according to plan? Curt Vincent's story is one of unexpected turns, leadership lessons, and finding the path to purpose. After being drafted out of high school, his initial plans were derailed, but with the help of a strong leader, he discovered a talent for leadership and a love of learning. Life thre…
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Is a supported tiered pricing model the right option for your coaching business?
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As entrepreneurs and business owners, we constantly grapple with the challenge of pricing our products or services to meet various people's needs. The decision to adopt a particular pricing strategy can have far-reaching consequences, impacting everything from customer acquisition to revenue generation. In this episode, we aim to shed light on the …
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She Means Business: Aligning pricing for impact
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Let's talk about pricing for impact. Your pricing strategy isn't just about numbers; it's a powerful tool that can drive your business toward its aspirations. Join us as we explore how to craft a strategic approach to pricing that not only sets your prices but also propels you towards both your business and personal objectives. Many people perceive…
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Episode 188 - Jennifer Sukalo - Leaders on Leadership
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If you want to be a great leader to others, you should be an exceptional leader to yourself. Today’s guest is the award-winning author of Claim Your Swagger: Stop Surviving and Start Thriving. Jennifer Sukalo shares her secret of being an exceptional leader of self to be a great leader to others. Jennifer dives into the importance of self-awareness…
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Episode 187 - Bill Keller - Leaders On Leadership
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Before living the entrepreneur’s dream, Bill Keller, the founder of Staffing Global, found himself on a rough path along the journey to reach that dream. Although he experienced loneliness on that journey, Bill learned to become comfortable with loneliness. He also explains how alignment with your mission and vision will help you forge forward and …
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Pricing for Freelancers: Tips and Tactics to Capture More Value
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Let's delve into the world of pricing for freelancers, aiming to equip you with the knowledge to navigate some of the pricing challenges in your freelance business. Joined by Karla Fernandes, we explore fundamental principles, tactics you can use, and effective strategies for pricing success. We've turned the tables this time around and Karla is as…
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Embracing Scrutiny and Navigating Innovation (Feat: Pat Pitsch)
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In this illuminating episode of Broken Benefits, we delve deep into the dynamic world of healthcare innovation with a true trailblazer, Pat Pitsch. As a distinguished Medical Benefits Expert, Pat brings a wealth of experience and insight to the table, offering a captivating narrative of her journey through the labyrinth of the healthcare industry. …
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Sleepless Nights, Epic Road Trips, and the Magic of Books: A Conversation with Mason Engel
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I had become a writer. The habit had stuck, and I fell in love with books and reading and writing, and the rest of the path unfurled from there. - Mason Engel Discover the epic journey of Mason Engel, who embarked on a mind-blowing adventure to all 50 states in just 50 days, to read 50 books and interview 50 authors. Whoa! Imagine the day to day of…
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The Power of Profit: Why Profit isn't the Bad Word You Think It Is
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Is profit a four-letter word, something to shy away from in your business? Not at all! Despite the negative connotations often associated with profit, it’s not about greed; it’s about smart business management. In today’s world of entrepreneurship, understanding profit is not just essential—it’s empowering. And that’s why I want to talk with you ab…
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The Challenges of Pricing Your Own Services
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In this episode of ‘Live with The Pricing Lady,’ I’m joined by guest, Anthony Kuo, a seasoned career satisfaction coach and former pricing expert. Together, we embark on an illuminating exploration of Anthony’s transition from pricing pro in the corporate world to entrepreneurship, delving into the challenges he encountered while pricing his own se…
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The Self-Determination Of Prince And His Audio Engineer: The Susan Rogers Story
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"You can move mountains when you're happy and you're motivated and you're getting rewarded for your actions." – Susan Rogers In this episode of "What's Your Why?" hosted by Emy Digrappa, you'll dive into the captivating journey of Susan Rogers, a former record producer renowned for her work with music icon Prince. Susan shares her transition from t…
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Episode 186 - Jon Gordon - Leaders On Leadership
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The business scene often glorifies the nonstop grind, believing that the only people who succeed are those who do not even take a pause or a break. However, this means they do not have to celebrate their wins and feel gratitude to the people around them. Jon Gordon makes sure that he does not commit this mistake and therefore puts gratefulness and …
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