The Photo Opp Podcast is hosted by photographer, editor and marketer Megan Breukelman. Helping photographers grow and scale their photography businesses. Join me in exploring different ways to market your photography brand, bring in new clients, create a valuable experience, and grow your overall photography business. We're investigating different avenues of the photo industry with photographers, marketers, entrepreneurs and more.
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POP #39: Booking Wedding Photography Clients with TikTok | Guest: Kristen Booth
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We're back on the TikTok topic this week! TikTok for photographers has been such a wild journey and there is still so much to learn. Kristen Booth lends her expertise with a massive, highly-engaged following on the elusive platform. We're talking about speaking directly to clients who want to book you. Plus - should you be posting photography educa…
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POP #38: Photography Client Journeys Through Copy | Guest: Erica Comitalo of The Write Lens
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Erica Comitalo of the Write Lens talks about the photography client journey from first-time web visitor to inquiring potential client. Plus, learn how to stand out in your market with a unique voice as a photographer. And finally... should you list prices on your website? Learn more about the customer experience with this week's episode. If you are…
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POP #37: How TikTok Turned Her Into a Destination Wedding Photographer | Guest: Sami Rose Tansel
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Sami Rose is absolutely crushing it on TikTok. From a year with 6 total weddings booked to 25+ and counting, she's being flown across the country to capture special days for couples. Learn how Sami is using TikTok as a photographer to win couples over... before they've even looked at her site! Her photography TikTok strategy is just downright impre…
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POP #36: Automated Photo Culling – Yes, Really | Guest: Patrick Hulce of OPTYX AI
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Yup, seriously. We're talking all things automated with co-founder of OPTYX AI, Patrick Hulce. OPTYX has completely transformed my wedding culling workflow, and I had to get Patrick on here to talk about automated culling. We're talking about the good, the bad, and the terrifying. Plus, check out the handy dandy resources for 20% off this amazing s…
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POP #35: Marketing with Vendor Directories, Bringing Personality into Your Wedding Business | Guest: Cindy Savage
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Look at that, my first real *explicit* episode! Today we're chatting with Cindy Savage of Aisle Less Traveled, a Seattled based wedding planning service. Cindy's brand is REAL personal and yells exactly who she is at her target audience. She also successfully uses vendor directories to bring leads into her business. If you are a new listener to Pho…
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POP #34: Dog Photography, Cultivating Meaning in Personal Work | Guest: Erin Griffith
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Erin Griffith, dog photographer based out of Montreal, started the Eva Effect, a series on women and their dogs. Photographing these special bonds nationally, Erin collects stories in photographs, podcasts, and videos. Learn more about dog photography and cultivating meaning in personal work with Erin Griffith. If you are a new listener to Photo Op…
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POP #33: Breaking into Elopement Photography | Guest: Courtney Lynn Photography
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Adventure elopement photographer Courtney Lynn Photography discusses breaking into the elopement photography market. We're talking elopement coordination, creating a unique client experience, and the difference between elopements and weddings with this episode of the Photo Opp Podcast. If you are a new listener to Photo Opp, I’d love to hear from y…
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POP #32: Stand Out with Your Photography Brand | Guest: Marisa Messick
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Marisa Messick, founder of Quill & Co Design, joins the Photo Opp Podcast to chat about your photography brand. Going beyond your brand fonts and colors, we're diving deep into brand definition. Learn more about defining your unique brand as a photographer, and SO much more! If you are a new listener to Photo Opp, I’d love to hear from you. DM me @…
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POP #31: Curating a Photography Portfolio | Guest: Lisa Ramsay
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NYC photographer and educator, Lisa Ramsay, brings her expertise in portfolio building to the Photo Opp Podcast. Lisa discusses building your portfolio, distinguishing yourself and your practices, and so much more. Join us for a conversation on how to properly curate a photography portfolio. If you are a new listener to Photo Opp, I’d love to hear …
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POP #30: Wedding Photography Album Sales | Guest: Ryanne Hollies
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Toronto-based wedding photographer Ryanne Hollies discusses selling wedding photography albums... without the icky feeling of being "salesy." Join us for an in-depth conversation on communicating the value of wedding albums to your photography clients, and learn more about Ryanne's course 'The Album Workshop.' If you are a new listener to Photo Opp…
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POP #29: Running a Wedding Venue, Working with Wedding Venues as a Photographer | Guest: Alison Faulkner
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Alison Faulkner chats with us today about how photographers can create relationships with wedding venues. Listen to the story of how Alison built her venue specifically with photography in mind, and so much more. If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Faceb…
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POP #28: Juggling Creative Disciplines, Pivoting, Creating Opportunity | Guest: Alexis Buryk
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Buckle up, we’re going all over the place with this one! Guest Alexis Buryk takes us through having multiple creative disciplines as a wedding photographer, pivoting, and creating career opportunities. If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group f…
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POP #27: Destination Wedding Photography | Guest: Grace Troutman
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This episode of the Photo Opp Podcast features Grace Troutman, destination wedding photographer. Grace shares advice on breaking into destination wedding and elopement photography (no matter where you are!), and carving out your niche in destination weddings. Grace resides in Iowa and shoots weddings all over the place. She shares her take on booki…
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POP #26: Breathing Life into SEO Copywriting for Photographers | Guest: Sarah Wayte
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This episode of the Photo Opp Podcast features Sarah Wayte, copywriter for photographers. We discuss writing for SEO while maintaining personality, and so many other important factors in photography copywriting. Sarah is a professional copywriter working with photographers and creatives to improve their website SEO, email copy, blog posts, lead mag…
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POP #25: Forensic Photography & More | Guest: Dawn Hester
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Retired forensic photographer for the FBI & photographer for the Air National Guard, Dawn Hester, walks us through the process of being a forensic photographer. Plus, don’t miss Dawn’s advice on breaking into the industry and learn more about her podcast, Photography Adventures. We’re covering: · The details of forensic photography · Preparing to s…
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POP #24: Branding Photography 101 | Guest: Mandy Liz
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We’re looking into one of the hottest topics for photographers out there: branding photography. Whether you’re just picking up branding photography, looking to pivot niches, or looking to boost your brand, this is the episode for you. Our guest Mandy Liz breaks down: Pivoting into branding photography The basics of a branding photo shoot Distinguis…
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POP #23: Streamlining Business with Photography CRMs | Guest: Jenn Bays of Success Beyond the Lens
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When you’re a photography business owner, there is never enough time in the day to do everything you need to do. Guest Jenn Bays of Success Beyond the Lens dives into using a CRM to streamline your photography business. We’re covering: Setting healthy boundaries in your business When to consider hiring a virtual assistant or business manager What a…
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POP #22: Having Multiple Niche Photography Businesses | Guest: Anabel DFlux
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Ever struggled with trying to niche down your business? Turns out, you may not have to. Guest Anabel DFlux chats with us about her multiple photography business and how she makes it work across a variety of unrelated niches. We’re talking about: Ambassadorship with brands Marketing to different photography niches Keeping consistent with your strate…
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POP #21: Boudoir as Sex Therapy, Carving Out a Niche | Guest: LeZandra Photography
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Today’s episode is so exciting! We’re chatting with LeZandra Photography about all things boudoir. LeZandra is an incredible photographer based out of Virginia, trailblazing in her area with her boudoir studio. • Sex therapy in boudoir • Carving out a niche in your market • Opening a boudoir studio • Couples boudoir sessions • SO much more! If you …
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POP #20: What We've Done as Photographers During COVID-19
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An update from my perspective as a wedding photographer during the COVID-19 pandemic. How we're keeping cash flow in our photography business, the ups and downs of moving from a photo business that generated five-figures monthly to a high three-figures. Handy Dandy Resources: “I quit my job for photography. Then coronavirus happened.” Follow the Po…
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POP #19: What Wedding Photographers Can Do During COVID-19 | Guest: Leah Weinberg of Color Pop Events
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We’re in the middle of a very strange time. But what can photographers actually do during the COVID-19 pandemic to keep moving the needle in their business? Leah Weinberg of Color Pop Events chats with us about using this time to your advantage. We’re covering: Connecting with other vendors Ways to build passive income streams How to connect with w…
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POP #18: Search Engine Marketing for Photographers | Guest: Deirdre Andrews of Define Marketing
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Forget Facebook ads – search engine marketing is where it’s at! Today we’re chatting with Deirdre Andrews, owner of Define Marketing. We’re diving deep on SEM, covering: The basics of search engine marketing Long tail keywords, negative keywords Copywriting for your Google Ads Remarketing campaigns So much more! If you are a new listener to Photo O…
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POP #17: Your Cost of Doing Business | Guest: Lindsay Duncan
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Today’s episode of the Photo Opp Podcast gets right to the good stuff with photographer Lindsay Duncan. We’re talking all things involved in cost of doing business, including: • Calculating your cost of doing business • What to do when clients ask you to lower your rate • How to communicate about finances as a photographer • So much more! If you ar…
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POP #16: Bring in Clients with Blogging, Resource Sharing, Reviews | Guest: Elisabeth Kramer
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Today’s episode of the Photo Opp Podcast dives into blogging and resource sharing as a photographer. We’re talking with day-of coordinator Elisabeth Kramer about: • Creating resources to gain clients • Blogging for your business • Creating evergreen content • The value of reviews • So much more! If you are a new listener to Photo Opp, I’d love to h…
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POP #15: Creating a Personal Commercial Photography Experience | Guest: Dylan Johnston of Prospect Studios
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Today’s episode of the Photo Opp Podcast went in so many awesome directions! Guest Dylan Johnston of Prospect Studios chats with us about creating additional income streams for photographers, a personal commercial client experience and more. Hear more about: • Opening your own studio • Creating additional streams of revenue • Tangible takeaways for…
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POP #14: Personalizing Your Photography Brand | Guest: Clarisse Rae
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Today’s episode of the Photo Opp Podcast covers personalizing your brand with wedding photographer and designer Clarisse Rae. We’re covering how to get personal with your brand to build up your business, with topics like: • Writing emails (that don’t suck!) • Defining the ideal client • Getting creative with your website • Personalizing your client…
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POP #13: Get Published as a Fashion Photographer | Guest: Sean Charles of KAVYAR
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Today’s episode of the Photo Opp Podcast tells you all about getting published as a fashion photographer. Sean Charles, co-founder of KAVYAR • How to get published as a fashion photographer • Submitting your work to fashion magazines • How to put together a fashion shoot to get published • Improving your fashion photography work with networking • S…
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POP #12: Get Your Wedding Photography Published | Guest: Meghan Brown of Two Bright Lights
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Today’s episode of the Photo Opp Podcast explores the benefits of getting your wedding photography published. Finding time to take the initiative and get your work published can be super beneficial to your photography business marketing. Guest Meghan Brown of Two Bright Lights chats with us about: • How to get your wedding photography published • W…
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POP #11: Branding & Marketing Your Wedding Photography Business | Guest: Joy Michelle
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Today’s episode of the Photo Opp Podcast covers branding and marketing with photographer, YouTuber and educator Joy Michelle. Recorded during the coronavirus pandemic, we’re chatting about how photographers can flesh out and define their brand, expand their marketing and more. We’re chatting about: • Defining your wedding photography brand • Buildi…
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POP #10: Growing a Fashion Photography Business in a Time of Crisis | Guest: Olivia Bossert
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Today’s episode of the Photo Opp Podcast goes off-script in a candid conversation with fashion photographer and educator Olivia Bossert. In the midst of the coronavirus pandemic, we’re focusing on growing your fashion photography business – even in times of crisis: • What to be doing next in your fashion photography business • Gaining fashion photo…
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POP #9: Ensuring Stability in Your Photography Business | Guest: Rachel Brenke of The Lawtog
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Today’s episode of the Photo Opp Podcast covers a WHOLE bunch of good stuff, plus we touch down on some of the issues photographers are facing in the coronavirus/COVID-19 pandemic. Our guest Rachel Brenke breaks down: • Contracts • Insurance • Housekeeping items for your business • Creating stability in a freelance schedule • Scaling and outsourcin…
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POP #8: Including LGBTQ+ Clients in Your Wedding Photography Business | Guest: Kirsten & Maria Palladino at Equally Wed
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Today’s episode of the Photo Opp Podcast covers creating an inclusive and diverse wedding photography business with Kirsten & Maria of Equally Wed. We’re covering: • Creating safe spaces for LGBTQ+ clients in your business • Using thoughtful language for a comfortable environment • Creating community with likeminded vendors • Avoiding tokenization …
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POP #7: Crafting a Comfortable & Creative Client Experience | Guest: Jessica Hunt
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Today’s episode of the Photo Opp Podcast talks about client experience, getting published, and creating a comfortable space for your wedding couples. We chat with real-life unicorn Jessica Hunt about: • How and where to get published • What publishing can do for your brand • Building a comfortable client experience • Building a welcoming brand in a…
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POP #6: Copywriting for Photographers | Guest: Ashlyn Carter of Ashlyn Writes
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Today’s episode of the Photo Opp Podcast gets into the details of copywriting and brand messaging for photographers. The amazing Ashlyn Carter joins us to talk shop about: Differentiating your brand with copy Common mistakes photographers make with copywriting Finding your unique brand voice Resources for creatives to boost their copywriting How ph…
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POP #5: Photography Accounting 101 | Guest: Helena Swyter at Sweeter CPA
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Today’s episode of the Photo Opp Podcast is getting to the basics of accounting for photographers. We’re chatting with Helena Swyter, co-owner of Sweeter CPA, to get down to the nitty-gritty, including: Business structures for photographers What to consider for tax season What makes a photography business unique in its finances Common mistakes phot…
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POP #4: Shooting Weddings on Film, Diversifying Income & More | Guest: Kate Ignatowski at Locust Collection
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Today’s episode of the Photo Opp Podcast covers SO much exciting stuff, from shooting weddings on film, to prop styling, to diversifying your income as a photographer. Wedding photographer and founder of the Locust Collection, Kate Ignatowski, dives into the nitty-gritty of what it took to start her own business beyond her own photography, and purs…
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POP #3: Making Print Sales a Part of Your Client Experience | Guest: Karen Clouse at Shootproof
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Today’s episode of the Photo Opp Podcast covers making print sales a part of your client experience. Print sales can make a good source of additional income for your business but making it a part of your client experience can make it a consistent and permanent source. We explore how to create a unique client experience around print sales with Karen…
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POP #2: No-Cost Instagram Marketing Strategies for Wedding Photographers
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Today’s episode of the Photo Opp Podcast is all about how to market your wedding photography business on Instagram – for free. We’re skipping FB/IG ads and going straight to the no-cost strategies for wedding photographers to market their brands on Instagram. In this episode, we’re discussing: Instagram Stories Instagram Live Engaging with potentia…
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POP #1: Protect Yourself with Photography Contracts | Guest: Annette Stepanian of Your Legal BFF
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Today’s episode of the Photo Opp Podcast explores photography contracts with Annette Stepanian, founder of Your Legal BFF. Annette talks about the best (easy) ways to protect your photography business. In this episode, we’re discussing: When photography contracts are required in your business Common mistakes photographers encounter legally Differen…
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POP #0: Welcome to the Photo Opp Podcast
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Welcome to the Photo Opp Podcast, where we’re finding opportunities in the photography business. Hosted by photographer, marketer and resident sleepy person Megan Breukelman, we’re exploring the photography industry and opportunities for your business. With insights from professionals in and around the business of photography, the Photo Opp Podcast…
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