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POP #18: Search Engine Marketing for Photographers | Guest: Deirdre Andrews of Define Marketing
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Forget Facebook ads – search engine marketing is where it’s at! Today we’re chatting with Deirdre Andrews, owner of Define Marketing. We’re diving deep on SEM, covering:
- The basics of search engine marketing
- Long tail keywords, negative keywords
- Copywriting for your Google Ads
- Remarketing campaigns
- So much more!
If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.
Handy Dandy Resources:
- Google Ads Masterclass
- Define Marketing
- Define Marketing Blog
- Free Google Ads Cheat Sheet
- Search Engine Superstars
- @definemarketingblog
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Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.
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