Uncover hidden gems and insights from the world's greatest marketers.
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Jack Appleby's Approach to Narrative-Driven Social Media Content
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21:09
On today's episode, I spoke with Jack Appleby, who writes Future Social and has been in the social media and marketing space for over a decade. In this episode, you'll learn: How social has changed from 2014 to 2024 How brands should think about narrative and series content The only 2 social media best practices that actually exist And much more.…
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McKenna Sweazey's Insights on Web3, AI, and VR in Marketing
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21:18
On today's episode, I spoke with McKenna Sweazey, the Founder of MetaXModa, about marketplace marketing and AI. McKenna is an experienced global marketer and Web3 expert who has worked for brands like YSL, Google, and the Financial Times. You'll learn: The challenges and fun of marketing a marketplace How McKenna uses AI in her workflow Cutting edg…
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Vishal Korlipara's Strategy for Running High-Performance Meta Ads
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20:03
Vishal Korlipara is a digital growth pro with more than 10 years of experience on high-impact marketing and product strategy. He contributed over $120 Million in New Net Revenue to businesses (Credit Karma, Intuit, Future, Maximus) You'll learn: How Maximus is thinking about Meta Ads How to use competitive insights in ads Hot takes on AI in marketi…
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Mark Huber's Method for Collecting Customer Evidence
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21:41
On today's episode, I spoke with Mark Huber about generalists, marketing strategy vs execution, and customer evidence. Mark is the VP of Marketing at UserEvidence and has worked across tons of different marketing roles. You'll learn: The pros and cons of being a marketing generalist Why some companies get stuck on strategy How to start collecting c…
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Jason Vana's Step-by-Step Guide to Building Brands
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31:19
In this episode, I spoke with Jason Vana, the CEO and Founder of Shft Agency, for companies who need help with brand marketing. Jason is also very active on LinkedIn and a good example of consistently building an audience over time. In this episode you'll learn: What brand actually means The in-depth process of building a brand from scratch What a …
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How Grace Clemens Audits Digital Marketing for eCommerce Businesses
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Grace Clemens stops by to talk about her passion for boosting e-commerce brands' ROI through digital marketing audits, the importance of these audits for increasing returns and long-term growth, and the key areas she focuses on when auditing a client's digital marketing. Here’s what you’ll learn: Maximizing ROI through digital audits Essential area…
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How Alessandro Bogliari gets 10x results from influencer marketing
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20:22
On today’s episode, I spoke with Alessandro Bogliari about getting high ROI out of influencer marketing campaigns. Alessandro is the CEO of the Influencer Marketing Factory and an expert in social commerce. In this episode, you’ll learn: The current state of influencer marketing for brands How to make live stream shopping work What balance you shou…
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How Rebecca Bender uses AI to measure content impact
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17:44
On today’s episode, Rebecca Bender joins the podcast. She is a long-time marketing pro who has led content marketing and freelanced with MarketerHire! In this episode, we talked about: The core reason Rebecca went freelance How to use AI to measure content impact The future of AI in marketing And more.…
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How Jason Etter helps companies clarify their story
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20:37
On today’s episode, Jason Etter joins the podcast. He is a 20-year marketing pro who has led marketing teams, freelanced, and helped companies clarify their story and messaging. In this episode, we talked about: The power of storytelling for "boring" brands The elements that make up a great company story How Jason applies storytelling principles as…
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How Katie Mitchell blends content and product marketing to grow
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Katie Mitchell, a 15-year marketing pro who has led marketing teams at companies like Sprig and Everfi. In this episode, we talked about: The evolution of marketing the past 15 year How content marketing should feed into product marketing always How to have a successful marketing career And more.Af MarketerHire
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How Morgan Ingram uses subject matter experts to grow B2B companies
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19:33
On today’s episode, I spoke with Morgan Ingram. Morgan is the Founder and CEO of AMP, a strategic B2B GTM Production company. He is also a 4x LinkedIn Top Sales Voice. In this episode, we talked all things personal branding, company branding, storytelling, and even modern sales.Af MarketerHire
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How Brianna Doe drives millions of impressions with B2B influencer marketing
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19:36
On this episode, I spoke with Brianna Doe, Managing Partner @ Verbatim. Brianna was voted Top 30 RevOps leaders to follow, one of the 16 most powerful women in content marketing, and is a top 50 LinkedIn creator worldwide. We talked about modern influencer marketing, social media strategy, LinkedIn growth, and so much more.…
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How Sam Omidi builds high-performance fractional marketing teams
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19:24
On today's episode, I interviewed fractional CMO and executive growth marketing consultant, Sam Omidi, who is an accomplished marketing pro with over 20 years of experience as a strategist, as a team leader and everything in between. And on today's episode, we spoke about managing freelancers, fractional CMO, what that's like, who should do it an…
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How Jeremy Scott drove $500k in revenue for Donovan's Dish in 4 months
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16:52
Jeremy Scott stops by to talk eCommerce growth strategies and creative paid advertising tactics. Here’s what you’ll learn: - Key growth strategies that scaled Donovan's Dish from 0 to over $2 million in annual recurring revenue. - The specific paid advertising tactics that drove $500k in ecommerce revenue for Donovan's Dish in just 4 months. - How …
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How Mark Kilens grows revenue by millions with people-first GTM
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On today's episode, I spoke with Mark Kilens from TACK. Mark is a marketing leader and GTM expert who worked at places like HubSpot and Drift, and now runs a GTM firm called TACK. In this episode, you'll learn: What people-first GTM is How most companies are thinking about GTM the wrong way How to implement a people-first GTM motion in your company…
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How Danil Saliukov sets influencer marketing up for FTC compliance
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20:16
Danil Saliukov stops by to talk about influencer marketing, FTC regulation best practices, and the future of AI and UGC video content. You’ll learn: - How to build and vet a network of 30,000 creators and influencers - What the future looks like with FTC regulations on AI and UGC content - How Danil thinks about AI (the good and the bad) And much m…
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How Brayden Cruz spent $450M on client ads in 7 years
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18:09
Brayden Cruz stops by to talk about emerging channels in paid media, mastering paid media strategies, and the impact of AI and automation on media buying. Here's what you'll learn: • Emerging paid channels to watch • Strategies for mastering paid media • The future of AI and automation in media buying And much more!…
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How Janky Patel drove $50M in revenue with effective ad creative
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17:12
Janky Patel stops by to talk about what defines effective ecommerce ad creative today. She has sent over 100 million emails/SMS, resulting in $10+ million and generated over $50 million in new revenue from paid social to acquire customers for brands like Estee Lauder. Here’s what you’ll learn: Interactive vs static: The effectiveness of interactive…
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How Chelsea Castle led content marketing at two different A+ startups
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19:26
Chelsea Castle stops by to talk about the intersection of journalism and marketing, content strategies, and the future of content formats. Here’s what you’ll learn: Unlocking the power of journalism in marketing Strategies for exponential organic traffic growth Creating high-performing content at scale…
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How Lucas Ballasy helps CPG brands increase conversions
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Lucas J Ballasy stops by to talk about creating great client experiences, launching online sales for CPG brands, and essential ecommerce KPIs. Here's what you'll learn: How to think about client experience as an agency How CPG brands can launch new products the right way Metrics your eCommerce brand absolutely needs to track And more!…
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How Lindsey Gamble works with micro-influencers to grow brands
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17:22
Lindsey Gamble stops by to talk about the future of influencer marketing and shares his expertise on emerging trends on influencer marketing that you won't want to miss. Here’s what you’ll learn: The power of nano and micro-influencers in brand campaigns Avoiding common mistakes and approaching influencer campaigns differently An innovative influen…
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How Chris Walker thinks about GTM strategy for B2B in 2024
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22:19
Chris Walker joins the pod to talk about building a new GTM consultancy, B2B marketing, and the future of RevOps teams. Here's what you'll learn: - Overlooked levers to accelerate pipeline and revenue - Simple strategies to improve B2B demand gen performance - And much moreAf MarketerHire
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How Sara Lattanzio helps B2B companies master content strategy
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18:40
Sara Lattanzio stops by to talk about how content marketing has evolved across tech, consulting, and SaaS over the past 7+ years. Here’s what you’ll learn: - Key trends and changes in content marketing across industries - Sara's process for determining the right content strategy for companies - Innovative ways to leverage LinkedIn for B2B companies…
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How Jon Weberg generated millions with better follow-ups
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19:43
Jon Weberg stops by to talk increasing sales, maximizing profitability, and mastering key marketing areas. Here’s what you’ll learn: - Reliable strategies to increase sales - How to do email follow-up the right way - What Jon learned from Frank Kern and John Crestani And much more.Af MarketerHire
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How Jonathan Snow generated $50M in eComm revenue with influencer marketing
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20:59
Jonathan Snow stops by to talk about his transition from being an Orthodontist to getting involved in digital marketing, the go-to marketing tactics for generating $50M in revenue, and why influencer marketing is a winning strategy for companies. Here’s what you’ll learn: - Go-to eComm marketing tactics for skyrocketing revenue - How to avoid the p…
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Brooklin Nash on resonating with deeper insights in content marketing
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21:52
Brooklin Nash, a renowned expert in content marketing, joins us on the podcast to share his insights on the future of content marketing, common mistakes to avoid, and creating engaging content in a saturated digital landscape. Here's what you'll learn: Why focus on original research and deep insights in content marketing? Find out why it's crucial …
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How Yoann Pavy helped a fintech startup acquire 300k users in 12 months
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23:46
The always insightful Yoann Pavy stops by to talk growth marketing expertise, journey at Nude, and acquiring users at Nude. Here’s what you’ll learn: • Growth strategies that consistently work across platforms • Unique strategies employed at Nude to help millions achieve financial goals • Tactics behind Nude's impressive 300k user acquisition in 12…
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How Ben Billups grew an eCommerce brand’s email list to 1.2M subscribers
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21:09
In today’s episode, I spoke with Ben Billups about growing new email lists from scratch, and existing email lists into multi-million dollar cash machines. Ben is a 2X startup founder and has done over $26M in Email & SMS Revenue. Here’s what you’ll learn: How to grow a new email list completely from scratch How to think about scaling revenue as you…
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How Victoria Onyeje writes 10x converting copy for brands
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18:13
The always insightful Victoria Onyeje talks to us about the critical elements in copy that drive conversions. Here's what you'll learn: - How to boost conversions with persuasive copy - How to tailor your message for maximum impact - Data-driven copywriting strategies for brandsAf MarketerHire
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How Drew Brucker 11x’ed LASSO’s ARR growth in just 24 months
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22:12
Drew Brucker stopped by to talk about his extraordinary journey scaling LASSO's ARR by 11x in just 24 months. Here's what you'll learn: How Drew got into marketing from sales The tactics he used to grow LASSO's ARR by 11x The best AI workflow to help companies stand outAf MarketerHire
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Jimmy Daly on building the top content marketing community from scratch
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21:29
The always insightful Jimmy Daly stops by to talk about the specific strategies, challenges, and techniques behind building a thriving content marketing community. Here’s what you’ll learn: - Identifying and targeting your audience: How to pinpoint your initial audience and engage them effectively. - Overcoming challenges: Insights into resolving t…
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Dee Acosta on pipeline growth in 2023 and outbound marketing
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19:07
On today’s episode, I spoke with Dee Acosta about pipeline growth in 2023 and outbound marketing. Dee is the Senior Director of Sales and Strategic Growth at Modigie. He’s done $20 million in sales and set at least 2000 outbound meetings, so lots to dive into here. Here’s what you’ll learn: How pipeline growth has changed a strategy Ways to impact …
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Debarshi Chaudhuri on personalized AI videos and SMS marketing
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20:54
On today’s episode, I spoke with Debarshi Chaudhuri about personalized AI videos and SMS marketing. Debarshi is the co-founder of Maverick, a generative video AI company. He’s a top mind in the AI space so there’s lots to dive into here. Let’s get started. Here’s what you’ll learn: How companies should think about personalized AI videos Why AI vide…
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Scott Sanchez on storytelling and product marketing
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22:38
On today’s episode, I spoke with Scott Sanchez about storytelling as a marketer in 2023. Scott is an accomplished Chief Marketing Officer and Product Marketing leader with over 20 years of experience in creating strong messaging. Here’s what you’ll learn: How brands should think about storytelling in 2023 How to tell stories that persuade and delig…
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Nick Lafferty on freelance marketing and solopreneurship
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19:33
On today’s episode, I spoke with Nick Lafferty about freelance marketing and how solopreneurs can grow their business through advising. Nick is a former growth marketer at companies like Loom and Mailgun, and now advises tech companies on running profitable paid ads. Here’s what you’ll learn: How to get started as a freelance marketer for the first…
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Jake Madoff on Paid Media Trends and Growth in 2024
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21:45
On today’s episode, I spoke with Jake Madoff about paid media trends and growth marketing in 2023. Jake has led growth for several multi-million dollar startups, including Bespoke Post. He is particularly in touch with paid media and creative, and gives us a bunch of tactical tips. Here’s what you’ll learn: How paid media has changed in 2024 How to…
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Kerry-Ann Stimpson on the ins and outs of internal marketing
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19:05
On today’s episode, I spoke with Kerry-Ann Stimpson about the ins and outs of internal marketing. Kerry-Ann is the CMO at JMMB Group Jamaica and has been a marketer for over 20 years. She is also the host of The Internal Marketing podcast. Here’s what you’ll learn: What internal marketing is and how to get started How to turn your employees into ra…
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Diandra Escobar on content flywheels and video content growth
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19:42
On today’s episode, I spoke with Diandra Escobar about content flywheels and video content growth. Diandra is a top content marketing voice on LinkedIn and is currently growing community and sales at Contactstudios. Here’s what you’ll learn: The importance of focusing on compounding marketing channels How brands should think about video content str…
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Kuba Czubajewski on audience-driven content, AI marketing, and personal branding
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19:55
On today’s episode, I spoke with Kuba Czubajewski about audience-driven content, AI marketing, and personal branding. Kuba is a Content Marketer and Strategist who has built a 6-figure content marketing agency, gathered 25,000 people around his personal brand, and generated over $1M worth of organic traffic for his clients. Here’s what you’ll learn…
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Mason Yu on the current state of SEO and how AI fits into the larger SEO picture
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20:55
On today’s episode, I chat with Mason Yu about the current state of SEO and how AI fits into the larger SEO picture. Mason is on the cutting edge of AI use cases withing search engine optimization. He has helped brands like ClickUp and MarketerHire with growth and SEO, and is uniquely qualified to help us navigate this landscape right now. Here’s w…
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Grace Gong on marketing as a VC and growing a podcast
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19:02
On today’s episode, I spoke with Grace Gong about venture capital, AI’s influence on entrepreneurship, marketing a podcast, and more. Grace is a VC, a LinkedIn top voice in finance, and the CEO of Smart Venture Media. Here’s what you’ll learn: Marketing strategies that work through the eyes of a venture capitalist AI’s influence on the future of st…
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Junae Brown on the future of branding and event marketing
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23:26
On today’s episode, we chat with Junae Brown aka the Beyonce of Marketing to talk branding, social media, and events. Junae is the Founder of Browned 2 Perfection, a marketing agency that specializes in helping brands and artists become the Best Version of Themselves through traditional and digital marketing. Here’s what you’ll learn: How branding …
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Tas Bober on improving your digital presence and fractional marketing work
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22:08
On today’s episode, we chat with Tas Bober about websites and assessing your digital presence. Tas is a B2B digital marketing strategist that helps B2B companies create best in class pipeline engines. She’s been in the marketing space for 15 years so she has a ton of golden insights to share. Here’s what you’ll learn: How to assess your B2B digital…
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Anna Furmanov on her 10-step B2B marketing process
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23:25
On today’s episode, we spoke with Anna Furmanov about B2B startup marketing, customer voice, and GTM customization. Anna was the Head of Marketing at two Series A b2b tech startups (edtech and food tech) and was on Groupon's growth marketing team. Now, she runs her own firm helping b2b companies fast track their marketing. Let’s dive in. Here’s wha…
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Stuart Balcombe on building in the HubSpot ecosystem and Arrow’s non-SEO content strategy
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20:55
On today’s episode, we chat with Stuart Balcombe about building in the HubSpot ecosystem and Arrow’s unique Content Strategy. Stuart is the Head of Growth for Arrows. He grew their HubSpot integration to 700+ installs and #1 in the CS category in less than 18 months. Let’s dive right in. Here’s what you’ll learn: What opportunity exists for B2B com…
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Jess Cook on Content Marketing, Trends in B2B, and Managing Creative Chaos
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20:35
We spoke with Jess Cook about the state of content marketing, trends in B2B, and managing creative chaos. Jess is the Head of Content @ LASSO, and the Co-host of the “That's Marketing, Baby” podcast. She’s led cross-functional teams in SaaS, b2b, and vertical software. Let’s get into the episode. Here’s what you’ll learn: Should you focus on short-…
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Jeff Greenfield on Marketing Attribution
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22:13
Jeff Greenfield joined the show to talk about going cookieless and the future of marketing attribution. Jeff is the CEO of Provalytics and has worked in strategy, growth, and marketing for 3 decades. He has measured over $5B in ad spend, operationalized attribution across hundreds of brands, and increased his company’s market cap by $500M from a si…
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Mary Keough on High-Intent Leads and Marketing Impact
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21:23
Mary Keough joined the show to talk about increasing high intent leads, measuring marketing impact, and not relying on AI. Mary is the Head of Marketing at Map My Customers. She has grown client bases, inbound pipeline, revenue, and leads for multiple companies in the B2B space. Here’s what you’ll learn: Future trends in B2B marketing Understanding…
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Anthony Pierri on B2B Positioning and Value Propositions
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21:02
Anthony Pierri stopped by to talk about B2B positioning, messaging, and value propositions today. Anthony is a partner at Fletch PMM, and helps early stage founders position their products and translate that to website messaging. Here’s what you’ll learn: The best way to determine your product’s position in the market How to translate your position…
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John Short on Demand Gen, AI Marketing, and the Current State of ABM
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21:29
John Short joined the show today to talk about the current state of ABM, AI marketing, and demand gen. John is the CEO of Compound Growth Marketing, and has been helping B2B tech companies drive predictable revenue for years. He started a demand gen firm that grew to be in Inc. 5000, grew Compound Growth 478%. Here’s what you’ll learn: How ABM is c…
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