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John Short on Demand Gen, AI Marketing, and the Current State of ABM
Manage episode 376932874 series 3474075
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John Short joined the show today to talk about the current state of ABM, AI marketing, and demand gen. John is the CEO of Compound Growth Marketing, and has been helping B2B tech companies drive predictable revenue for years. He started a demand gen firm that grew to be in Inc. 5000, grew Compound Growth 478%.
Here’s what you’ll learn:
- How ABM is changing in 2023
- How AI integrates into all marketing efforts going forward
- What paid media tips you should use for your business
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