Bedste Marcel Petitpas-podcasts (2024)

1
030 Marcel Petitpas: The Ins and Outs of Agency Profitability 52:20

1d ago52:20

52:20

Hey everyone, today I’m joined by Marcel Petitpas. Marcel is the CEO of Parakeeto and an expert in helping digital and creative agencies improve their profitability. He’s worked with hundreds of agencies to help them get better at managing their margins, setting accurate pricing, and tracking project performance. If you’ve ever struggled to figure …

1
CEO and Co-Founder of Parakeeto Marcel Petitpas on The Shades of Entrepreneurship 57:21

7d ago57:21

57:21

Tune into this episode of The Shades of Entrepreneurship podcast with guest Marcel Petitpas of Parakeeto. Learn how to improve profitability and grow your business with insights from industry experts hosted Gabriel Flores. Support the show Subscribe at theshadesofe.comAf Gabriel Flores

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Founder and CEO of HexaHive Jade Scherr on The Shades of Entrepreneurship 47:19

10h ago47:19

47:19

HexaHive's CEO, Jade Scherr, reveals the secret to successful marketing campaigns on The Shades of Entrepreneurship Podcast. Learn from this strategic marketing agency leader! Support the show Subscribe at theshadesofe.comAf Gabriel Flores

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How to Balance Personalization and Scale | Sell With Authority Podcast 41:48

19h ago41:48

41:48

One of the biggest challenges agency owners and their teams face when it comes to business development is how to open doors efficiently, build meaningful relationships, and fill your sales pipeline without getting bogged down by a slow, one-by-one approach. Dan recently had the opportunity to guest on the Sell with Authority podcast hosted by Steph…

1
How to Use Narrative Psychology in Service Design, With Kristian Aloma 35:35

22h ago35:35

35:35

Points of Interest 00:01 – 00:42 – Introduction to Guest: Marcel introduces Dr. Kristian Alomá, PhD, an expert in narrative psychology and author of Start With the Story, to discuss the power of storytelling in agency service design. 00:48 – 01:14 – Background on Narrative Design: Dr. Alomá introduces his agency, Threadline, and explains narrative …

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Jonathan Stark on Ditching Hourly Billing and Embracing Value-Based Pricing 44:25

8d ago44:25

44:25

Hourly billing is incredibly common throughout the agency space. We’ve all seen it, paid for it, and probably have priced our work that way at one point as well. But hourly billing is not great for anyone involved in the transaction: those providing the service find themselves hitting a ceiling and unable to scale, while clients worry about how man…

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20 Years of Agency Wisdom: Insights for Maximizing Client Success, with Carson Pierce 38:13

6d ago38:13

38:13

Points of Interest 00:01 – 00:41 – Introduction: Marcel kicks off the episode with excitement, announcing the podcast's new weekly schedule, alternating between general content and Parakeeto-focused episodes. 00:42 – 01:27 – Introducing Carson Pierce: Marcel introduces Carson Pierce, Parakeeto’s head consultant, with over two decades of experience …

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029 Patrick Kizny: The Value Method 39:31

9d ago39:31

39:31

Hey everyone, today I’m joined by Patrick Kizny. Patrick is the founder of Futurecrafting™ and a creative entrepreneur with over two decades of experience leading firms in digital marketing, branding, and Hollywood-grade CG & VFX. He’s worked with clients all over the globe and now helps creative firms unlock value and scale their impact with his V…

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Jeremy Parker on The Shades of Entrepreneurship 48:17

14d ago48:17

48:17

Listen to "The Shades of Entrepreneurship Podcast" hosted by Gabriel Flores with special guest Jeremy Parker, CEO of Swag.com, as they discuss turning swag into millions. Tune in to learn how to make your brand stand out with unique and creative swag ideas! Support the show Subscribe at theshadesofe.com…

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The Art of Building Trust Through Targeted Outreach 24:14

15d ago24:14

24:14

Are you struggling to cut through the noise and get your outreach messages noticed by the right prospects? Many businesses, especially agencies and B2B service providers, find it challenging to craft effective outreach copy that actually leads to meaningful conversations and new opportunities. In episode 234 of The Digital Agency Growth Podcast thi…

1
The State of Selling Fractional CMO Services, With John Jantsch 33:22

13d ago33:22

33:22

Points of Interest 00:44 – 01:55 – Evolution of Duct Tape Marketing: John explains how he developed a structured marketing system that focuses on strategy before tactics, addressing the unique challenges of smaller businesses. 02:43 – 03:09 – Growth of the Duct Tape Marketing Ecosystem: John talks about the expansion of his framework, which has now…

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028 Matt Durante: Scaling Challenges, AI Concerns, and Creativity 58:42

16d ago58:42

58:42

Hey everyone, today I’m joined by Matt Durante. Matt is the head of B2B Marketing at Nectar. Matt specializes in helping mid-sized businesses and startups break through scaling barriers, particularly in B2B markets. His approach focuses on creating scalable, measurable, and meaningful growth through marketing and operational strategies. Matt is one…

1
Jeff Sekinger on The Shades of Entrepreneurship 43:59

22d ago43:59

43:59

If you want to succeed in entrepreneurship, this video is a must-watch! Join Jeff Sekinger, Founder and CEO of Nurp, an Algorithmic Trading Accelerator, as he shares insights on the shades of entrepreneurship. Don't miss out on this valuable advice, hosted by Gabriel Flores! Support the show Subscribe at theshadesofe.com…

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3 Steps to Raising Your Price 18:54

22d ago18:54

18:54

Key Highlights: Less Can Be More Stop thinking you have to offer everything to everyone. Focus on your strengths and deliver results, not endless tasks. Simplify Your Process Cut out unnecessary steps that don’t serve you or your client. Streamlining your delivery saves you time and energy while still delivering impact. Charge What You're Worth Mos…

1
Jody Sutter on Unlocking the Secrets to Building a Thriving New Business Culture for Your Agency 44:51

22d ago44:51

44:51

Building a strong client base is a significant goal for any agency to continue to scale. However, acquiring new business is not a one-size-fits-all situation in the agency space. Business development comes in many shapes and sizes, and what works for a ten-person team likely won’t be as effective for a 100-person company. A friend of the show, Jody…

1
027 Nathan Warner: The Power of Mini-Courses 41:55

23d ago41:55

41:55

Hey everyone, today I’m joined by Nathan Warner. Nathan is the founder of Fearless Leadership LLC and a master course creator. I watched a masterclass from Nathan in the TACK Insider community and wanted to reach out to learn more. After going through one of his mini-courses, I knew I needed to get him on the show to help agencies do the same. You’…

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TJ Oshun on The Shades of Entrepreneurship 36:20

29d ago36:20

36:20

Join Gabriel Flores and CEO/Founder of CallonDoc, TJ Oshun, as they dive into the how telemedicine is changing healthcare on The Shades of Entrepreneurship the podcast. Support the show Subscribe at theshadesofe.comAf TJ Oshun

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Steve Guberman on Overcoming Burnout and Building Successful Agencies 47:11

29d ago47:11

47:11

With a current economic downturn affecting agencies with slowed growth and uncertainty, many owners likely feel less than stellar about their businesses. But rather than get discouraged, now is the time to focus on strategic positioning, client retention, and, most importantly, your self-esteem and confidence in yourself and your agency. Steve Gube…

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How to Transition from Entrepreneur to CEO, with Jason Swenk 38:24

27d ago38:24

38:24

Points of Interest 00:01 – 00:44 – Marcel’s Introduction: Marcel Petitpas welcomes listeners to the Agency Profit Podcast and introduces Jason Swenk, a returning guest and friend of the show, known for his agency expertise and role as the founder of Agency Mastery 360. 00:44 – 01:33 – Jason’s Background: Jason Swenk shares his journey of starting h…

1
026 All-In Agency Summit Recap - October 2024 58:01

30d ago58:01

58:01

Hey everyone, today we’ve got a special episode for you. I’m joined by Chris Storey and we’re going to recap the excitement from this month’s All-In Agency Summit. We had 14 presenters covering a range of topics, so we wanted to captured some highlights to share with listeners. If you want to be notified of the next Summit, visit the All-In Agency …

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Shaahin Cheyene on The Shades of Entrepreneurship 43:08

1M ago43:08

43:08

Join Gabriel Flores and special guest Shaahin Cheyene, CEO of Accelerated Intelligence, and Founder of PodcastCola, as he shares his insights on the journey of building a successful business. Tune in for valuable tips and inspiring stories! Support the show Subscribe at theshadesofe.comAf Shaahin Cheyene

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Jonathan Baker on Preparing Your Agency for a Successful Acquisition 27:54

1M ago27:54

27:54

It’s common for merging and acquisition to be on an agency owner’s mind from the very beginning, even if it is not part of their original goals. Even if you find yourself still wanting to scale your business before selling, it’s never too early to start taking steps that will make the M&A process easier down the road. Jonathan Baker is here today t…

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025 Your Cadence is Your Credibility 13:06

1M ago13:06

13:06

Hey everyone, today is a solo cast where I dive into one of my company values: Your Cadence is Your Credibility We'll get into what this means, the three types of cadence in business, and some ways you can improve your cadence. ----------- Links from the show: - If I Had to Start an Agency from Scratch - The PRISM Model: Determining if a Problem De…

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Sami Inkinen on The Shades of Entrepreneurship 45:01

1M ago45:01

45:01

Listen to the latest episode of The Shades of Entrepreneurship Podcast, featuring Sami Inkinen, CEO of Virta Health, as he reveals the best business techniques for success. Tune in as Gabriel Flores dives deep into the world of entrepreneurship and shares valuable insights for aspiring business owners. Support the show Subscribe at theshadesofe.com…

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Marcel Petitpas on Strategies for Improving Delivery Margin and Agency Profitability 47:51

1M ago47:51

47:51

Every agency owner wants to make sure that their business is as profitable as possible. But as an agency grows and there are more clients and employees to take care of and line items to consider, how do we peel back the layers to discover what’s holding us back from being more profitable? Marcel Petitpas is back again this week to share his insight…

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Using Client Stories to Increase Retention, With Ian Garlic 30:21

1M ago30:21

30:21

Points of Interest 00:01 – 00:44 – Marcel’s Introduction: Marcel Petitpas welcomes listeners to the Agency Profit Podcast and introduces his guest, Ian Garlic, founder of Video Case Story and author of Video Testimonials That Land the Big Fish. 01:11 – 02:54 – Ian’s Background: Ian shares his journey, including nearly 20 years in marketing, startin…

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024 If I had to start an agency from scratch... 18:07

1M ago18:07

18:07

Hey everyone, today is a solo cast where I answer: “What would you do if you had to start an agency from scratch?” Join me as we dive into the question and hopefully give you some nuggets for ways to improve your current agency. ----------- Links from the show: - If I Had to Start an Agency from Scratch - The PRISM Model: Determining if a Problem D…

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Kasper Sierslev on The Shades of Entrepreneurship 47:06

2M ago47:06

47:06

Join Gabriel Flores on the Shades of Entrepreneurship podcast as he reveals the best kept secrets of entrepreneurship. Special guest appearance by Kasper Sierslev, author of "Revolutionizing In-House Marketing: Unleashing the Potential Within" Support the show Subscribe at theshadesofe.comAf Gabriel Flores

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How We Optimize Outreach Agency-to-Brand Outreach 33:59

2M ago33:59

33:59

Last week on the show, we talked about taking a proactive approach with outbound by reaching out to their prospective clients and building authentic relationships. This week, Dan talks about Sales Schema’s actual methodology for doing so, the Targeted Outreach System, and focuses on giving you practical tips for optimization and a peek into the pro…

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023 Tony Wilson: Straightening Agency Financials 46:19

2M ago46:19

46:19

Hey everyone, today I’m joined by Tony Wilson. Tony is the founder of Accquip, providing fractional CFO services to agencies. He’s also the host of the DevLaunch Podcast which I’d recommend agencies give a listen to. I brought Tony on so we could talk agency financials. For a lot of founders, it’s not that it’s a mystery, it’s just not the most enj…

1
The Shades of Entrepreneurship featuring Sam Pantazopoulos CEO & Co-Founder of Vizer 40:55

2M ago40:55

40:55

Discover the best type of entrepreneurship for you with CEO & Co-Founder of Vizer, Samantha Pantazopoulos on the shades of entrepreneurship podcast hosted by Gabriel Flores. Support the show Subscribe at theshadesofe.comAf Gabriel Flores

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Building Agency Pipelines Using Commonality-Driven Email Outreach 54:07

2M ago54:07

54:07

The role of outbound marketing has changed as marketing has developed over the years. The original playbook of reaching out thinking potential clients don’t know what they need no longer works. Knowledge isn’t what’s missing in the business equation anymore. It’s trust. Dan is here this week with Sales Schema’s revamped training to teach you the in…

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How Positioning & Go to Market Impacts Agency Valuation, With Shiv Narayanan 35:00

2M ago35:00

35:00

Points of Interest 00:49 – 01:52 – Shiv's Background: Shiv shares his journey from building and selling a company to now running How To SaaS, where he works with private equity investors and software companies on marketing strategies. 01:53 – 02:51 – Marketing for Private Equity: Shiv explains his company’s focus on providing marketing due diligenc…

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022 Jakub Grajcar: How to Market for Agencies 42:05

2M ago42:05

42:05

Hey everyone, today I’m joined by Jakub Grajcar. Kuba is the content marketing manager at ZenPilot and I wanted to bring him onto the show to shed some light on marketing for agencies. You’ve probably heard me mention the stat that only 14% of agency clients come from direct marketing. And it’s for that reason you should be spending more time marke…

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The Shades of Entrepreneurship featuring Jason Greenwood of Greenwood Consulting 50:31

2M ago50:31

50:31

Get ready to learn the best entrepreneurship strategies from Gabriel Flores and Jason Greenwood, Founder of Greenwood Consulting, on the Shades of Entrepreneurship podcast. Tune in for expert insights and tips to help you succeed in your entrepreneurial journey! Support the show Subscribe at theshadesofe.com…

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Building a Global Agency From the Ground Up With Tim Kelsey 26:28

2M ago26:28

26:28

Tim Kelsey is the Managing Director of Pronto Marketing, a web development and marketing agency specializing in building, supporting, and promoting WordPress websites for small businesses. Over his 14-year tenure at Pronto, he has grown from an entry-level role in SEO to now overseeing a diverse team of over 90 members spanning Central and South Am…

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Danny Markstein on the Workforce Crisis and the Power of Specialization 42:11

2M ago42:11

42:11

We’ve seen a big shift in employment and the workforce over the last few years, and it can be hard to know what to expect going forward and what decisions are best for your agency. Danny Markstein is a seasoned professional when it comes to workforce solutions, and he’s here today to talk about the demographic shift in the workforce, the Great Rece…

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021 Dr. William Attaway: Catalytic Leadership 37:35

2M ago37:35

37:35

Hey everyone, today I’m joined by Dr. William Attaway. William is the founder of Catalytic Leadership, where he provides executive coaching and helps agency founders become stronger leaders. William and I have recorded multiple podcasts and done events together and every time, I leave with awesome takeaways. He’s a genuinely great guy and has aweso…

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Marketing Expert, Ashley Stanford, Reveals Top Level Strategy Mapping Secrets 39:46

2M ago39:46

39:46

In this podcast episode, a marketing expert Ashley Stanford, Executive VP of Client Strategy at TicketSocket as well as the Co-Founder and VP at Ice Cream Social, a ticketing widget that streamlines CX and maximizes ticketing revenue for clients in the events and entertainment space, reveals top-level strategy mapping secrets for branding, sales, a…

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Jon Tsourakis on Leveraging Team Dynamics and Client Relationships for Agency Success 42:21

2M ago42:21

42:21

Whether or not to niche down is an age-old agency question and comes with lots of things to consider. But have you considered your team’s dynamic in preferences when taking on clients and forming relationships? Friend of the show Jon Tsourakis is back again this week to talk about how his team helps focus the niches the company focuses on, insights…

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Sales Philosophies to Help Boost Your Agency, With Taylor Welch 40:53

2M ago40:53

40:53

Points of Interest 00:01 – 00:48 – Introduction: Marcel Petitpas welcomes Taylor Welch, a seasoned sales and marketing expert, to discuss aligning sales incentives with client success, sharing insights from Taylor’s extensive experience. 00:48 – 01:20 – Background: Taylor Welch introduces himself, sharing his journey from a touring musician to buil…

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020 Dylan Ciaccio: Problemotional Advertising 31:12

2M ago31:12

31:12

Hey everyone, today I’m joined by Dylan Ciaccio. Dylan is the Director of Marketing at Black Camel Agency and an evangelist of problemotional marketing, which we dive into in the episode. If you’ve heard me on other podcasts or follow my LinkedIn content, you’ll know I’m a firm believer that all marketing starts with a problem. So when I stumbled a…

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Inside the Mind of Callum Laing: Founder of Veblen Director Program 47:54

3M ago47:54

47:54

Listen to this episode of The Shades of Entrepreneurship Podcast as host Gabriel Flores dives into the mind of Callum Laing, founder of the Veblen Director Program. Learn about Callum's journey as an entrepreneur and gain valuable insights into the world of business and leadership. Support the show Subscribe at theshadesofe.com…

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Unlocking the Secrets to Agency Growth With Marcel Petitpas 31:35

3M ago31:35

31:35

Marcel Petitpas is the CEO and Co-founder of Parakeeto, a consultancy dedicated to optimizing agency profitability. With roles such as Head Strategic Coach at Dan Martell and former COO at Gold Front, he leverages his experience as a strategic coach and consultant to aid agencies and SaaS in operational and profitability optimization. As a sought-a…

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19 10 Biases that Destroy Agency Founders 25:39

3M ago25:39

25:39

Hey everyone, today is a solocast hosted by yours truly. Cognitive biases can break us if we're not aware of them. In this episode, I share the 10 biases I see most frequently with agency founders and offer some solutions so they don't destroy your business. ----------- Today’s episode is brought to you by ZenPilot. There are lots of tools out ther…

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Exclusive Interview with Jeff Standridge on The Shades of Entrepreneurship Podcast 47:54

3M ago47:54

47:54

Tune in to this exclusive interview with Jeff Standridge on The Shades of Entrepreneurship Podcast, hosted by Gabriel Flores. Hear insights from a seasoned entrepreneur on navigating the world of business and entrepreneurship. Support the show Subscribe at theshadesofe.comAf Gabriel Flores

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Mandi Ellefson on Becoming a Hands-Off CEO 43:25

3M ago43:25

43:25

When scaling an agency, the CEO is usually deeply ingrained. But CEOs are supposed to work on the business rather than in the business, right? So how can a CEO make their agency scalable and run smoothly without them being present in the company's day-to-day operations? Mandi Ellefson of the Hands-Off CEO is here to offer her insights and guidance …

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Getting your EOS Scorecard Right, with Mark O’Donnell 38:33

3M ago38:33

38:33

Points of Interest 00:01 – 00:41 – Introduction: Marcel Petitpas welcomes Mark O'Donnell, the leader of EOS Worldwide, to discuss the Entrepreneurial Operating System (EOS) and its impact on businesses, focusing specifically on data and scorecards. 02:04 – 03:38 – What is EOS?: Mark O'Donnell provides an overview of EOS, explaining its core compone…

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