In this episode, Matty McLain and Kade Wilcox discuss the critical role of effective follow-up in private practice clinics. They address issues like overwhelmed staff and inadequate systems, explaining how Boost leverages AI and multi-channel communication to improve patient engagement and conversion. Clinics using Boost have reported significant i…

Jessica Martin is the owner of Martin Management Consulting and co-owner of Martin Dental, a successful dental spa in Eau Claire, WI. She is a licensed school psychologist who helps medical professionals understand why patients feel anxious or fear at the dentist and other medical appointments and has created strategies for dental offices to remove…

In this short episode I summarize how Chik Fil A generates 3x the profit of McDonald's while selling 1/4 fewer items on their menu. Chik Fil A has been slowly (and quickly) getting better and better for 70 years. Enjoy!

In this episode I interview Carl White. Carl is the Principal of MarketVisory Group. He has spent his career developing marketing systems for healthcare companies in very competitive markets. We discuss: Points of Differentiation for your Clinic Marketing Order of Operations The top 3 Things Your Marketing Must Include You can find Carl at ⁠https:/…

Eva Sheie, Founder and Podcast Producer of The Axis, talks about her incredible journey in marketing and why she believes podcasting is a major competitive advantage in today's healthcare industry. You can read more about Eva and The Axis at https://www.theaxis.io/.

How to Get a Steady Stream of New Patients using AI and Outsourced Lead Follow Up.Listen to this webinar co-hosted with our friends from Practis as we dive into the secrets of maximizing patient conversions and streamlining your healthcare practices' operations.

Attorney Ericka Adler leads the healthcare division at the law firm Roetzel and Associates. Roetzel currently represents 10,000 healthcare professionals. Join us as we talk about the complex relationship between doctors and MSOs (Management Service Organizations), examining both the advantages that come with streamlined operations and the concerns …

On this episode I talk to John Pettrone, President at Practis. Practis is a full service digital marketing agency that works with thousands of healthcare providers across the US. We talk about the best question to ask in regards to your marketing, and how often you should launch a new website.You can get a practice growth assessment at practis.com/…

Milan Kowalewski is a marketing consultant & strategist that helps aesthetic & cosmetic providers take their business to the next level with smart design, sound advice, & creative video. On this episode, we talk about his 4-step creation process in working with clients: Create Edit Enhance Distribute Join us as we dive into his playbook and realize…

The market is obviously shifting. If I had six minutes to recommend a few actions you could take, immediately, to shrink your expenses (and grow your profit), here they are. This is not earth shattering (though you may not have considered the first two) but they are fairly easy to implement and they could mean hundreds of thousands of dollars in pr…

Patient No-shows and last minute cancellations are one of the most expensive problems that can plague a clinic. It can cost hundreds of thousands of dollars per year in lost surgical volume and open time blocks in the schedule. Larry Guzzardo has built a career helping medical clinics around the country fix this problem. On this episode we talk abo…

Listen as I interview my friend Melanie about why she chose to fly to Mexico for bariatric surgery. At Boost, we don't think any clinic should compete with Mexico. The price war is a race to the bottom that you don't want to win. BUT, if you are going to differentiate yourself, you have to provide a different experience for your patient leads. We t…

Let me be the first to say... talking about credit card transactions feels boring and most credit card processors seem sketchy. But last year I interviewed Dave for the first time. Dave Iava is the COO of Pair Payments. The focus of Pair is eliminating credit card fees for companies. Recently, one of our Boost clients switched to Pair Payments. The…

On this episode of the Boost Podcast, Jonah Selner joins Matty to talk about marketing automation and where the future of private practice marketing is headed. They discuss: -The definition of marketing automation -Ethical and effective marketing automation -How Boost uses automation to help private practices grow…

On this episode of the Boost Podcast, Attorney Ericka Adler, joins Matty to talk about health law. Ericka does a TON of work with mergers, sales, and acquisitions of healthcare entities and has extensive experience in completing transactions with private equity (MSOs!), hospitals, and other third parties. They discuss: -Mergers and Acquisitions of …

In this episode, Matty interviews Suzanne Baeke from BLISCare. For over 15 years, BLISCare has been offering surgical complication protection. They discuss: how complication insurance secures the surgeon's original profit what determines the cost of coverage per case an overview of coverage options

Research shows that problems get our attention and lead us to action much more effectively than solutions do. Yet, most of us don't talk about problems when marketing to new patients. We only talk about solutions. This is likely the most expensive issue in medical marketing.

Jonah and Matty discuss a classic marketing book by Sean D'Souza called The Brain Audit. The book explains how the brain processes information and gives great insight into why patients "buy" or not. In this episode Matty and Jonah talk about: How the book "The Brain Audit" can apply to bariatrics Why so many bariatric patients "slip through the cra…

In this episode, Don Thompson talks about managing a bariatric clinic with 3 surgeons and 24 staff members. We discuss a few of the reports he keeps an eye on to keep the O.R. full and the clinic running on all cylinders.

In this episode, Matty and Jonah talk about the philosophy Boost has for bariatric lead generation and lead nurturing. We cover: -Why you should NOT go after every lead -How to use automation to sift out the best leads -How automation can lead to happier staff and a full clinic

Verifying patient benefits can be a pain. Not only does it require extra staff, but if it's not done quickly you can lose surgical volume. In this episode, Jonah talks to Ben Kocaj about the solution he's built for bariatric benefits verification.

There's been a lot of talk lately about private equity, venture capital and what the future looks like for independent practice. On this episode, I talk to Kate Othus, CEO of Health Professionals Alliance (HPA). Unlike most organizations, which seek to own or control practices, HPA is on a mission to preserve independence in healthcare. Doctors in …

My first car was a 1984 Honda Accord. You could probably find one today for $1,000. And then there's a Lamborghini Veneno. Price is $4 million. Both of these cars could get you to the store and back, right? So if they do basically the same thing, why on earth would someone pay an extra $3,999,000? The answer to that question gives us insight into e…

If you are like most private practice surgeons, you didn't get much training on how to craft a working business plan. On this episode, Dr. Sunil Bhoyrul joins me to talk about: Why consultants are the real c-word Having $60,000 per year embezzled from his practice Why the surgeon must learn financials in order to grow Dr. Sunil Bhoyrul is the Chief…

This short episode is an interview with one of my best friends, Dr. Dagley. aka "Dag" aka "The Dagger" We talk about: Running clinic on time Not working on Fridays Investing as a physician

Recruiting great people is painfully challenging right now. In this episode, Jonah and Matty talk to Robyn Reis, a professional recruiter and coach in the dental industry. We talk about: Hiring employees for clinics around the country The things you can do to drastically improve hiring process The future of hiring…

More and more small companies are passing credit card fees back to the customer (and the customer is okay with it!). I interview David about how his company helps businesses be more profitable by avoiding credit card fees. This seems like the future in medicine.

Your bariatric website should function like a full time 24/7 salesperson who never sleeps (and doesn't leave their tuna and rye in the break room fridge to get stale and moldy). Many of our clients aren't getting the full value from their site. There are several reasons why. Jonah sits down with Loryn Lyle, founder of SILVR Agency, and talks about …

Dr. Lorne Lavine is a cybersecurity expert. He explains how the threat of malware and ransomware attacks have become more commonplace for medical clinics. It is estimated that 30% of medical practices have dealt with some sort of malware incident. Attacks like these can cripple a clinic or hospital system. Dr. Lavine describes a few steps you can t…

Jonah and Matty talk about their "order of operations" for growing bariatric patient volume. They cover how to build the patient funnel and talk Traffic, Leads, and Sales.

The last year and a half has been quite a ride for Dr. Bernie Hanna. In this episode, we talk about his journey in private practice bariatrics. For 17 years, Dr. Hanna was a solo practice. When he decided it was time to grow, he doubled his staff to 20 people and hired two additional surgeons in just 18 months.…

In this episode, I talk with Priyanka Pulkur, clinical director at Advantage Point Behavioral. We discuss their service of offering pre-surgical behavioral assessments and the impact that it makes.

Mike Grant has journeyed from West Point to Ethicon (bariatric rep) to being the CEO of an Ambulatory Surgery Center. The center he runs is about to perform their 1000th bariatric surgery. In this episode we talk about: Getting to 15 doctors operating at the surgery center Performing sleeves and switches in the ASC The surprises and hurdles on the …

A really fun episode with Dr. Sachin Kukreja where I ask multiple ignorant questions about using the robot for bariatric surgery. Quick facts on Dr. Sachin Kukreja: Med School - University of Texas Health Sciences at San Antonio General Surgery Training - Rush University Medical Center and Cook County Minimally Invasive and Bariatric Surgery Fellow…

Plenty of clinics have considered throwing a big party for all of their post op patients. In this episode, Dr. Bilof talks about hosting an annual Celebration where they will have 500 to 600 people show up. About Dr. Bilof: Dr. Bilof began his career as a vascular surgeon where he continuously saw chronically ill patients suffering from type 2 diab…

Dr. Bo Neichoy talks about growing clinic staff as surgical volume goes from 100 to 850+ bariatric cases per year. Includes: when they hired a full time manager, then a CEO, when they said no to general surgery call, and more.

Jaci Reinbold graduated from the Oklahoma State University on a Saturday. She started her job at a bariatric clinic the following Monday. She went from receptionist to being a linchpin for the clinic. In this episode, we dive into how she manages to guide 850 bariatric patients from consult to surgery... by herself... with no expensive software. We…

Gina Ciolli and Bobbie Abuzaid helped TLC go from zero bariatric surgeries to almost 1,000. They cover: the one thing that matters most in getting new patients how to tell the difference in needing to hire another employee VS needing more efficiency their approach to a "phone room" for new patient calls…

Can you imagine selling over $70,000 of product per month through your store? Lauren Armstrong, lead dietitian, explains how to build a program that promotes in-store sales.

As a kid, Trevor memorized all the facts and data from his baseball cards. Now he's a little obsessed with the metrics of the bariatric clinic he manages in Oklahoma. Weightwise is a "one stop shop" for bariatrics. With over 20 employees, they provide in house exercise and dietary, psychologist, a full gym, etc. Drs. Walton and Broussard perform 50…

Dr. Neichoy with Panhandle Weight Loss Center gives great details about how to attract more self pay bariatric patients. We cover: Averaging 750+ bariatric cases per year, 40% cash pay Adding a third bariatric surgeon to their practice 10% to 15% Medicare

Look, we all hate spam. But when patients start to message you, sending important questions and sharing the emotion of the bariatric journey, that is something radically different.

Every time you say Yes to one marketing idea, you are saying No to others. There is always an opportunity cost

In this episode, Kade Wilcox chats with Jason Birkenfield of Soil Mender Products via a Zoom call to talk about his journey.Jason owns and operates Soil Mender Products In Tulia, TX and comes from a long-line of West Texas farmers. I had a great time having such an incredible and hard-working friend as a guest. You can learn more about Soil Mender …

In this episode, Kade Wilcox visits Kenneth Wyatt at his home in Tulia, Texas to talk about his journey in becoming a world renowned painter and key moments in his career. This is Why West Texas, a Podcast telling the stories of Influencers who tapped the towering potential of the Flatlands. Tune in each Sunday, where we will introduce you to a tho…

In this episode, Kade Wilcox chats with Kevin Nelson, West Texas Entrepreneur, to talk about his journey in business and his role in being the first man to his spouse; Mayor Ginger Nelson of Amarillo. This is Why West Texas, a Podcast telling the stories of Influencers who tapped the towering potential of the Flatlands. Tune in each Sunday, where w…

In this episode, Kade Wilcox meets with Carol Lovelady, director of the Panhandle Plains Museum, to talk about the history of West Texas and the people that transformed this land.This is Why West Texas, a Podcast telling the stories of Influencers who tapped the towering potential of the Flatlands. Tune in each Sunday, where we will introduce you t…

This is Why West Texas, a Podcast telling the stories of Influencers who tapped the towering potential of the Flatlands. Tune in each Sunday, where we will introduce you to a thought leader that has staked a claim to West Texas and made this land home.For more information visit our website atwww.whywesttexas.com/Or you can follow us on Facebook atw…