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DHIA exists to help our customers and prospective customers find appropriate solutions for their business insurance needs. We created this podcast to provide an audio version of our informational resources. We deliver insightful information on Professional Liability Insurance, discuss business insurance solutions, and unpack the phases of running a business. Sign up for our email reminders on new episodes: https://share.hsforms.com/1oNwbKQW8SieD0oIeAMY1Hg34l7a
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The weekly Insurance Coffee House Podcast series is the place where you’ll be inspired by some of the most successful insurance business leaders on the planet. With each guest asked the same set of ten questions you’ll understand the recurring patterns and traits that make them successful. Covering morning routines, favourite success quotes and how they overcame their largest setbacks, they’ll give a personal insight in to what it takes to be a successful insurance business leader. This podc ...
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CMO Confidential

Mike Linton // I Hear Everything Podcast Network

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Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy ...
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Customer service is essential for acquiring, retaining, and referring clients, making it foundational to a law practice's success. In this episode, we share ten tips to enhance customer service and discuss ideas on how to implement them and their impact. More Resources: Grow Your Law Practice with Client Referrals Client Relations Checklist Task Ev…
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A CMO Confidential Interview with Tom Goodwin, author, speaker, and former head of innovation at Publicis, Zenith and Havas. Tom makes the case that much of today's marketing spending is wasted on a "playbook of precision" where everything can be attributed and all customers can be micro-targeted. Key topics include: why branding in the AI Age is m…
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Are you busy, or are you productive? Busy and productive are often erroneously and interchangeably used. In this episode, we break down the differences and how you can use both to your advantage. We will also cover multiple productivity tips and strategies you can start implementing today! Here are the few popular time-management techniques and str…
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A CMO Confidential Interview with Scott Griffiths, CFO of the Affiliati Network, formerly the Marketing CFO at Farmers and VP at Countrywide. Scott discusses how marketing and finance can get into a self fulfilling doom loop by avoiding hard discussions, what it takes to be a good Marketing CFO, and his belief that it is important to recognize the …
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Zimbabwe born and South Africa educated, Warrick Beaver started his working life as an HR professional in the fashion retail industry. “If you're talking about journeys to insurance, fashion and retail is probably as far away as you can imagine. I was taught that you were a retailer first and an HR professional second”, says Warrick. “The lesson le…
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In business, especially in the ever-evolving legal space, communication is an invaluable tool that has distinguished itself as the master key to success. Effective communication requires an understanding of various elements and quality communication requires deeper skills that can be enhanced. In this episode we discuss tone, body language, active …
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A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses why he thinks the media is overhyping the drama around the CMO position, the CEO misperception th…
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In this episode, we delve into Social Engineering. We discuss the tactics of attack cybercriminals use and outline defensive best practices to implement in your law firm. While this episode focuses on Social Engineering, we also go over other common cyber threats law firms should be aware of and what should be included in cybersecurity training. Mo…
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A CMO Confidential Interview with Matt Carey, EVP Customer Experience and CIO at Home Depot, formerly the SVP and CTO at both eBay and Wal-Mart. Matt discusses how the majority of customer experience is provided by tech, why you shouldn't buy "tech for tech's sake," and why marketers should always "know precisely what problem they want to solve" wh…
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In today's digital age, the rise of cybercrime fuels the dreams and ambitions of cybercriminals. If you aren't actively defending your data and protecting your business with cyber insurance, you could be supporting their dreams. In this episode, we explore the costs and benefits of Cyber Liability Insurance. We'll discuss the differences between st…
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A CMO Confidential Interview with Michael Treff, the CEO of Code + Theory, a growing 2000 person agency which combines engineers and creatives. Michael discusses how AI combines new factors and current data to anticipate consumer behavior, why AI represents "change management for humans," and how his agency is writing AI into job descriptions. Key …
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“Many people you'll work with and meet in business will be happy to accept information and explanations in the way it's being presented to them. Some people you work with will have a real appetite to go one level deeper because they'll want to know the drivers of the things they are seeing. They'll want to have a proper understanding about how that…
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According to IBM's 2024 Cost of a Data Breach report*, the global average cost of a data breach is at $4.88M, a 10% increase from last year. Many attorneys hear about these large losses and think they're immune. The reality is that law firms store sensitive information that is lucrative to cybercriminals. In this episode, we discuss the differences…
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A CMO Confidential Interview with Kim Whitler, business professor at the University of Virginia and former GM and CMO. Kim joins us to discuss how start-ups require different CMO's at the various stages starting with seed money and ending with an IPO, how good intentions can jeopardize business success on the corporate activism front, and how to th…
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Think you're protected? You might be surprised. Even after taking precautions, you could still find yourself facing a lawsuit. But why? In this episode, we break it down: Who owns the data when you use a third-party payment processor? Who is liable for a data breach involving third-party services? What about attorneys accepting credit card payments…
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In this episode, we are discussing cybersecurity in your email inbox. Email plays a critical role in our lives, which makes it an attractive target for cybercriminals. Understanding the desire for email access and the tactics used to get in is paramount. Underestimating cybercriminals by thinking your email information isn't captivating is fallacio…
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A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan uses a customer lifetime value (CLTV) analysis to show how Peloton's pursuit of growth after a very successful launch negatively impacted its financials and cratered its stock price, leaving its future uncertain. Key decision points include: misreading Covid…
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The leading cyber threat remains human error. A user's inadvertent actions create openings for cybercriminals to breach networks and gain unauthorized access to data. So, today, we are discussing how these errors happen, the tactics cybercriminals use to trick users, and some best practices for implementing and mitigating risk. Listen to our Season…
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A CMO Confidential Interview with Karna Crawford, CMO of Marqeta, formerly SVP at JPMorgan Chase, and Head of US Marketing at Ford. Karna discusses how a number of factors have created more "promiscuous customers," the challenge of constantly delivering against rising value expectations, and why the marketplace has left many companies behind in the…
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Today, we are taking a deep dive into ransomware attacks. What they are, how long they've been around, and proactive measures you can take to protect your law firm from this cyber threat. Ransomware attacks have been around for decades, starting with a floppy disk in 1989. Evolving and creatively attacking businesses and everyday users to encrypt s…
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A CMO Confidential Interview with Kate Bullis, Global Marketing Practice Leader and Managing Director at ZRG Partners. Kate discusses the "growth renaissance" occuring in tech, B2B, and Private Equity where marketing is emerging as a growth driver, why companies in transition often look for new talent, and "what a difference maker" great marketers …
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In this episode, we discuss multi-factor authentication, how it protects data, and why it should be used for everything. 2023 held the record for cybersecurity breaches in the legal industry, compared to the previous five years combined. Take today's episode as your sign to recognize the exposures and the vitality of safeguarding your information w…
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In a new twist for CMO Confidential, host Mike Linton moderates a panel for The Association of National Advertisers on Industry Thought Leadership. Unlock the secrets to collaborating with non-believers in marketing with insights from top CMOs and executives! 🎥 In this engaging panel discussion, moderated by Mike Linton, host of the CMO Confidentia…
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In this episode, we go over what a cybersecurity breach is, what it could mean for your law firm, and how you can prepare to protect your data. According to an article from Forbes Advisor, data breaches have increased 72% since 2021. The FBI's Internet Crime Complaint Center reported that more than 880,000 complaints were made by cybercrime victims…
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A CMO Confidential Interview with Leesa Eichberger, Former CMO of Jenny Craig & Ring Central and Amanda Reierson, former CMO of Avant and Head of Marketing at Thumbtack. We all worked together at Farmers Insurance. Amanda and Leesa discuss tips for evaluating "communication health," what to do in a company that doesn't like bad news, and how to man…
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Tune in as we recap an interview with Managed IT expert Zachary Wilcoxen. He shares some important and manageable steps law firms can take to manage the risks associated with remote and hybrid workforces. For more on Zac's company, Pretect Managed IT Services, visit their website at https://pretect.us/. More Resources: Cyber Liability Self-Assessme…
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This episode is brought to you by CMO Confidential Title Sponsor Props. Visit them at Props.co A CMO Confidential Interview with Peri Hansen, Leader CMO Practice and Sector Leader Consumer Products at Korn Ferry. Peri discusses why she thinks it's the most important and exciting time to be a CMO, how marketers need to "connect" sales, IT and other …
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“DE&I is one of the biggest challenges for the industry. For a lot of our clients in the US, it's one of their biggest priorities”, says Nick "Before we engage with a client, we really want to make sure they're set up for diverse candidates. It's so important for us as an insurance executive search firm, that if we move someone who's very successfu…
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Data Breaches are shockingly common. It's never safe to assume that your business isn't vulnerable. In this episode, we go over what Data Breach Insurance is, the two main types, and what it covers. We also share four tips to help protect your law firm and a valuable resource to quantify your risk. More Resources: Cyber Liability Self-Assessment Pa…
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A CMO Confidential Interview with Phil Buckallew, a former brand manager who spent 23 years as a General Manager at IBM and is now the President of Infrastructure and Mainframes at Rocket. Phil discusses why it is so challenging to move mainframe data to the cloud, the cyber security race, why digital transformation is "still a thing," and his care…
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“The strength of our culture was something we used in the presentations to analysts and investors”, says Daniel. “We did some work around our employee value proposition and we asked our colleagues, ‘Why do you work at Hamilton?’ The common theme was collaboration and that's how we came up with the phrase ‘In good company’. As part of the IPO, we us…
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Can you financially survive a cyberattack? Are you as prepared as you want to be in terms of financial status, insurance coverage, or processes? This Cyber Liability Self-Assessment was designed to help you answer these vital questions in three thoughtful steps. Take your assessment and create an action plan. More Resources: Cyber Liability Self-As…
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A CMO Confidential interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses how communities can help build brands, the difference between "audience and community", and best practices in selecting and evaluating influencers. Key topics include: why influencers make sense in a "splintering" marketpla…
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“In our experience, a reinsurance deal was being profiled in a physical binder full of paper. I thought, ‘How good would it be if we could take risk or bundles of risk and make a profile for it’", says Ben. "Think of all the information that you could attach to that profile. That was a very early concept. For a long time we debated, how this would …
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“When you hire for specific experience, then you're always going to have to hire for somebody within the industry”, says Nicola. “When you break it down to what are the specific jobs to be done, what are the skills that are required to do those jobs, often those skills are industry agnostic. There are clearly some examples where that's not the case…
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In this episode, we answer over a dozen questions commonly asked by attorneys and law firms about Professional Liability Insurance. Insurance policies differ. There are different types of insurance, forms, and carriers, and each carrier will be different. It's important to understand the policy you're purchasing. Ask questions and stay curious abou…
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A CMO Confidential Interview with Greg Silverman, the Interbrand Global Director, Brand Economics who also founded Concentric, a sales forecasting company. Greg discusses a recent Interbrand study with Wall Street analysts on how brands influence share price in which 75% of analysts look at brand power as a key variable though nearly all admit they…
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“We talk a lot at Howden around not just coming to work, but coming to build a business. It really allows people to kind of have that sense of ownership, that sense of purpose and really allows people to feel like they're part of what they're building”, says Charlotte. “They understand it and can take a lot of pride. It’s a really different mindset…
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In this episode, we are going over a few tips to help protect yourself when your professional liability insurance carrier offers an automatic renewal. As we talk about and often say here, Lawyers Professional Liability Insurance is a unique line of insurance. Its complexities require your vigilance. If your carrier offers an automatic or expedited …
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A CMO Confidential Interview with Jonathan Knowles, former CMO of Nupremis, Senior Strategist at Wolff Olins and Founder of Type 2 Consulting. Jonathan discusses ANA-sponsored research into why so many CMO's have to start from zero when defining their objectives and KPIs with the C-Suite. A categorization of over 500 marketing papers identified 6 a…
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While it is essential to have a budget for Lawyers Liability Insurance, price should not be the sole determining factor. Law is dynamic, and your professional liability insurance should be tailored to fit your practice. If it's not, the money you spend on insurance is wasteful. In this episode, we want to help you understand why this common practic…
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A CMO Confidential Interview with Scott Lindquist, CFO for CNA Financial Corp, former CFO of Farmers Insurance and PwC Partner. Scott discusses the wide variety of CFO's, why insurance became a marketing hothouse, the importance of marketing math, and how to manage the Marketing CFO position. Key topics include: how investing in brands is a leap of…
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“It's a fantastic opportunity to build something for yourself but within an established business. It’s very much engaging with customers and driving dialogue around their search requirements”, says Martin But it’s also supported by a world class centre of excellence for delivery, so they can really focus on driving those relationships, identifying …
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If you think not reporting a potential claim is helpful or wise, this episode can help you avoid this common mistake! Attorneys purchase a Lawyers Professional Liability Insurance policy for various reasons. No matter your reason, understanding the rights you have under your policy and how not exercising your rights can be detrimental to your insur…
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CMO Confidential correspondent Carilu Deitrich, former CMO and hypergrowth advisor who helped take Atlassian public, joins us for the 4th time to talk about the ongoing challenge in the B2B space. Carilu discusses why business growth is slow for everything but AI and cybersecurity, and her belief that many players are fatigued after a long drive to…
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“We wanted to make sure that there were slates, they were diverse and had all the groups represented. It isn't a case of trying to stop someone from getting something they deserve. What you're trying to do is make sure these other groups get the opportunities they deserve", says Don. "I'm not a believer that we favor one group or another. I'm just …
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“Given the potential of AI, we should all be focused on ensuring it's part of our strategic roadmap. It is an excellent tool that is going to allow us to rethink, reimagine how we deliver products, services and experiences to our client base”, says Prashant. “Is it machine learning? Is it deep learning? Is it unstructured data? Is it predictive mod…
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Many factors can contribute to law firms being attractive to admitted insurance carriers. The good news is you can control some of them. One of our seasoned agents, Stephen Dimiceli, who is well-versed in attorney malpractice insurance sat down for an interview and talked through how attorneys can navigate their way back to the admitted market afte…
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A CMO Confidential Interview with Lynne Segall, Associate Dean at the Goizueta Business School at Emory University, formerly the Director of Talent and Organization Offering Development at Accenture. Lynne discusses the importance of students learning technical and theoretical skills along with the "harder to teach" softer skills like "how to get s…
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“Flexibility has been key. We've worked really hard to figure out, how do we meet the commitments to our customers, but also empower our employees to have the work experiences that they're looking for and that are a good fit for their families”, says Angie, as she discusses how Safety National are breaking down the barriers to inclusivity. “We offe…
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