Fred Wellman is the founder of ScoutComms, a niche agency in Fredericksburg, Virginia. He specializes in public relations and marketing efforts in support of corporations and nonprofits focused on veteran and military family support, as well as veteran-owned and focused businesses. In this episode, he explains why he started his own PR agency that …

Curtis Sparrer, principal at Bospar PR in San Francisco, shares terrific insights on why celebrity interviews are like a high-performance sport. He also explains how to set up really successful media engagements, tips on working with celebrities (he's done award-winning work with George Takei of Star Trek fame), and how to grow trust-based relation…

Josh Elledge built and runs two very successful businesses: Savings Angel and Up My Influence. He generated more than $6 million dollars in publicity, essentially for free. Josh shares with us how he did it and he lays out the steps we can take right now to build our authority and promote our own businesses in the same way.…

Authority Marketing is Michael Greenberg's secret sauce for positioning people and brands. It is the act of positioning someone as an expert in order to bring in more business. As founder and chief strategist at Call for Content, Michael shares his uniquely powerful method of building authority through content and leveraging that for B2B marketing.…

Amy Sutton, founder of Enjoy PR, takes us on her journey from law to PR. She shares why diversity is key to powerful Public Relations. We also explore the importance of relationships in PR and communications, and how to set expectations in client-agency relationships. Amy recently published an article on LinkedIn titled “Kill the PR Girl,” in which…

I'm joined by Jake Eisenberg, president of Reach Digital Group. Jake shares his approach to local marketing and explains how he uses social media to boost lead generation and acquire solid leads. His company specializes in helping local businesses, but his approach works for national brands as well. Q: Jake, you're president of the Reach Digital Gr…

I'd like to share strategic communication and stakeholder engagement lessons from the commandant of the Marine Corps. So to set the stage, in Washington D.C. the Marine Barracks Washington is downtown. If you've ever heard of 8th and I, that's Marine Barracks. It's the oldest post of the Corps. As the oldest post of the Corps, they do something ver…

The most important thing with PR is asking your clients what business results they want to achieve. And then reverse engineering a PR program around that. Welcome to another episode of Better PR Now. This episode is sponsored by our official transcription partner, transcribeme.com. If you'd like to see an example of their terrific work, check out t…

I have a conversation with Jason Anderson, Senior Director of Marketing and Communications at Capital Impact Partners in Washington, DC. This is the first podcast ever recorded in a Wholefoods Supermarket, and I know it's the first podcast recorded in the Wholefoods Supermarket in Pentagon City, Virginia. The reason we're here today is there's a ta…

Founder and CEO of EvolveMKD As a business owner, she likes controlling her destiny, who to work with, who to hire, how to invest in the business, and whether to expand. How she fell into a career in public relations, intern boss suggested it. Loves how dynamic working in PR is and how you get to “peek into” and get a behind-the- scenes view of oth…

Doreen Clark, Director of Public Relations at SmartBug Media, shares some of her secrets to generating great press coverage, coaching executives to communicate more effectively, and the intertwining of PR and Marketing. Media relations: According to Doreen, public relations is a powerful tool and that we should, “Communicate in a way that is not ju…

Jered Martin discusses OnePitch, which he co-founded with Rebecca “Beck” Bamberger in San Diego. OnePitch serves as a matchmaker to help journalists and publicists find each other with the right story idea at the right time. Think of it as eHarmony meets Bumble, but for communication professionals. OnePitch screens out the vast majority of pitches …

Public Relations expert Deb Radman discusses the power of harnessing the four horsemen of public relations: Leadership, Ethics, Intuition, and Courage. She explains why she would advise her younger self to shut up and listen, so she could really understand what’s being said. She contends that there is great power in taking time to think about somet…

PR veteran Deb Radman explains the value of non-traditional hires in public relations, the power of intuition, and the necessity of courage. She explains how PR nightmares come from bad decisions. She presented the James C. Bowling Executive-In-Residence Lecture Series in the University of Kentucky’s Department of Integrated Strategic Communication…

Interview with “The Measurement Queen” Katie Paine, about the importance of measuring communications and the challenges of linking communication activities to the organization’s bottom line. Better PR Now provides clarity so business leaders can communicate strategically, which creates competitive advantages for the business by creating favorable c…

Discussion with Boston University's Dustin Supa on sharing research, and the importance of bringing Public Relations research to the forefront. Better PR Now provides clarity so business leaders can communicate strategically, which creates competitive advantages for the business by creating favorable conditions that maximize long-term profits, by g…

Mark recaps the public relations lessons, insights, tips, and tricks he learned at Podcast Movement 2016. Better PR Now is a podcast created for communicators, whether in public relations, public affairs, media relations, government relations, strategic communication, marketing, or corporate communications. Every episode delivers great insights, ti…

Interview with Professor David Dozier (San Diego State University) and Lou Williams (Lou Williams Companies) as they identify what's wrong with Public Relations today, along with four corrective steps to take. Better PR Now is a podcast created for communicators, whether in public relations, public affairs, media relations, government relations, st…

Professor Dustin Supa of Boston University’s College of Communication presents findings from a pilot research project that explored “The Dude Deficit” in undergraduate public relations classrooms. Why are so few young men choosing to major in Public Relations, as opposed to related fields like Marketing and Journalism? Dustin’s research points to a…

Col. Mike Lawhorn (Army public affairs) explains: The importance of asking “why?” How changing the words you use can have powerful results. Three key questions to guide your work. The importance of reading professionally. The importance of being a team player. How you can help the boss articulate the outcomes they are looking for. Why you should as…

Dylan Phillips discusses the importance of formative research in brand communications, the power of storytelling, how to use specific online resources at just the right time, and the VCU Brandcenter experience. ---- Welcome to Better PR Now, Episode 1. I’m Mark Phillips and today we are talking with my son, Dylan Phillips. Now, before you start thi…

Dr. Gwen Schiada interviews Mark Phillips to explain why he created the Better PR Now podcast. They examine the need for this podcast and how communication professionals will benefit from it. Better PR Now is a podcast created for communicators in public relations, public affairs, media relations, government relations, strategic communication, mark…