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Market Mastery

The Bridge Group

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What else can I be doing to drive revenue? How do I optimize our go-to-market strategies to ensure effectiveness and ROI? If questions like these keep you up at night and occupy your thoughts by day, have we got a podcast for you. Welcome to Market Mastery presented by The Bridge Group, the podcast where sales professionals learn to advance their careers. Join host and revenue expert Kyle Smith as he talks to elite B2B sales and revenue experts about the strategies they're using to win in th ...
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Wisconsin is getting ready to head to Northwestern on Saturday. Zach and Jesse preview the game, including whether the Badgers can get their run game going against one of the tougher run defenses in the country. Then they get into Jesse’s conversation with OL coach AJ Blazek and they close with their Week 8 picks. See omnystudio.com/listener for pr…
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Wisconsin is halfway through the regular season. Zach and Jesse evaluate the squad so far, including the best and worst surprises. Then they discuss the story from Yahoo that has the Badgers among those still in playoff contention despite having two losses. They close the show with some Overreaction or No. See omnystudio.com/listener for privacy in…
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How many times have you rolled your eyes at claims like “1000% increase in ROI”? In today’s market, buyers are increasingly skeptical of metrics that sound too good to be true. Evan Huck, CEO and Co-Founder of UserEvidence, discusses how B2B companies can leverage customer data to build trust and close deals. Case studies, testimonials, and ROI met…
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Wisconsin won in blowout fashion for a second straight week. Zach and Jesse get into what went right and wrong for the Badgers, including a great effort from Braedyn Locke, Tawee Walker and the whole offense. They also get into listener questions about Cade Yacamelli's role, the impact of the higher tempo offense and whether we need to revise our e…
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Wisconsin is getting ready to head east to face Rutgers. Zach and Jesse discuss what success looks like from the Scarlet Knights, keys to slowing their offense and whether Braedyn Locke and company can build on their performance against Purdue. They also discuss Jesse's story (https://www.nytimes.com/athletic/5832088/2024/10/10/mabrey-mettauer-wisc…
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Yell into the abyss! Starting off with a birthday shout out! We check in with each other; Des and her video games Jess and her work. Let's talk about entitlement and first time haircuts. Back to the subject of A.I. ... the movie. We talk about Joker Folie a Duex and other movies, we talk about criticism and praise. Jess goes into her thoughts about…
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Reporters got a chance to talk with Phil Longo on Monday. Zach and Jesse discuss what he had to say about the best performance his offense has had and Braedyn Locke’s future. They also clean up some things from the Purdue game, including the clock management at the end of the first half. Then they play some Overreaction or No and talk about the com…
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Wisconsin put together its best all around performance of the year against Purdue. Zach and Jesse spend an extended period talking about what went right, a few minutes on what didn't go right and they close with Twitter questions. See omnystudio.com/listener for privacy information.Af The Zone
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Wisconsin is getting ready for a visit from Purdue. They are doing so without running back Chez Mellusi, who has left the program. Zach and Jesse discuss the reasons and what it means for the rest of the year. Then they get into Jesse's story about how Barry Alvarez and former players are viewing the Luke Fickell era and they close with their Week …
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Yell into the abyss! Today we start off with true crime, have you heard of these cases? Des talks about her birthday trip to the Monterey Aquarium! The good and bad of ocean practice. Jess finishes puzzles, unless one piece goes missing, find out where it ended up! Do you save puzzles when you finish it or just crumble them? Ones kind of Buddhist i…
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What does it really take to grow a business after you hit that first million? In this episode, Matt Tait, CEO of Decmial and host of the podcast After the First Million, discusses the challenges that come with growing a business beyond the million-dollar mark. From the messy middle of scaling to the emotional toll of running a company, Matt shares …
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Jesse is back from LA following the Badgers disappointing loss at USC. The guys discuss what went right to help Wisconsin build a 21-10 lead and what went wrong to give up 28 straight. They also dive into some listener submitted questions. See omnystudio.com/listener for privacy information.Af The Zone
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Yell into the abyss! "Two words... Drink? No Beverage? No... Juice? Yes Okay First word Okay Bug?... Close, but no Beetle? Yes Beetlejuice?" On today's list of items other than Beetlejuice is misogyny and the worshipping of women, Kick Ass the movie, and more! Do your eyes pop out of your head if you don't close them when you sneeze? People randoml…
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The Badgers are back from their bye week. Zach and Jesse talk about what they heard from DC Mike Tressel and coach Luke Fickell during Monday's media availabilities. The guys get into what Tressel thinks has been holding his unit back and they discuss whether Fickell and Longo are on the same page when it comes to what the offense should look like.…
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Yell into the abyss! Waking up on the pod today. When's the last time you read out loud to your friends? Misogyny on TikTok, where's the equality? Be the positive voice in a sea of negativity. Have you ever liked a video game? Did anyone ever try to prove you didn't? typical. Listen to us talk about bad kids/hoodlums/rascals and if it's their fault…
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The Alabama game is nearly here. Zach and Jesse preview the big matchup, including a couple key players that need to play well for Wisconsin to have a chance. They also get into the fascinating story of Alabama's last trip to Madison in 1928 and give their Week 3 picks. See omnystudio.com/listener for privacy information.…
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Are tech jobs as unstable as the headlines suggest? In this episode, Matt Bertuzzi, The Bridge Group's Head of Research, breaks down the latest JOLTs data and its implications for the tech job market. He explains how the Federal Reserve's rate hikes have influenced hiring trends, layoffs, and job openings. With talks of a rate cut on the horizon, M…
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Yell into the abyss! Another Reddit Rift! Enjoy a variety of stories. Let us know what you think about these stories any opinions or thoughts we may have missed. Let us know if you have any feedback on this episode format. We appreciate you for spending sometime with us!! Please don’t forget to send us in any stories or problems or anything you wan…
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Wisconsin offensive coordinator Phil Longo spoke to reporters on Monday. Zach and Jesse discuss what he said and debate whether he's running the offense the way he wants to. They also get into the plan for Jake Chaney's absence, play Overreaction or No and talk about Wisconsin honoring Ron Dayne on Saturday. See omnystudio.com/listener for privacy …
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Wisconsin is 2-0 for the first time since 2020 but not everything is rosy for the Badgers. Zach and Jesse get into what went right against South Dakota and what went wrong. Then they answer a bunch of fan questions, including on Cade Yacamell’s role, Wisconsin’s leaky run defense, Phil Longo as offensive coordinator and more. See omnystudio.com/lis…
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The Badgers are gearing up for a visit from South Dakota on Saturday. Zach and Jesse discuss what a successful game would look like for Wisconsin. They also get into Aaron Witt's adversity-filled journey, the excitement around freshman CB Xavier Lucas, whether Nebraska has a brighter future than Wisconsin, the UW brick controversy and our Week 2 pi…
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Yell into the abyss! This week in the abyss we are debuting our Reddit Rift episode style! Enjoy a variety of stories. Let us know what you think about these stories any opinions or thoughts we may have missed. Let us know if you have any feedback on this episode format. We appreciate you for spending sometime with us!! Please don’t forget to send …
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The Badgers are gearing up for Week 2 against South Dakota, but Zach and Jesse still have some things to clean up from Week 1. That includes some different personnel groups, why Brandon Lane didn't play and why Phil Longo is still signaling plays in despite there being a speaker in the QBs helmet. Then the guys play a little Overreaction or No. See…
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It's nearly game day for the Badgers. Zach and Jesse discuss what they expect when Wisconsin opens the season against Western Michigan, including what a successful game looks like. They also get into the players saying they have something to prove, what fans should be optimistic or pessimistic about, potential changes to the transfer portal and the…
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What happens when you lose your cool on your child? How do you get along with your significant other when there is disagreement? Any concerns about Montessori? These and more questions discussed with four Montessori dads. From The Montessori Education Podcast with Jesse McCarthy | https://www.montessorieducation.com/podcast/dads-talk-montessori-and…
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Wisconsin released its first depth chart on Monday. Zach and Jesse react to it, including what the injury to James Thompson Jr. means, what the RB carry count will look like, how many WRs will play, the safety rotation and more. Then they discuss Luke Fickell's comments on what the expanded playoff means for Wisconsin and college football. They clo…
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As sales professionals, we’re no strangers to CRM tools. But the question is, are you using your tech stack to its full potential? In this episode, Cloud Pathfinder’s CEO and founder Jesse Grothaus walks us through Salesforce to effectively track and report on SDR activities. Jesse delves into key steps such as scheduling meetings, customizing Sale…
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The Badgers get the 2024 season underway on Friday against Western Michigan. Zach and Jesse preview Luke Fickell's second season in Madison, including the biggest questions entering Week 1, the toughest game on the schedule, potential trap games and they give their season record prediction. See omnystudio.com/listener for privacy information.…
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Yell into the abyss! On today's episode meet our new intern! Catch up with us weekly How we feel and what we've watched recently. Are you demure? What is? Cats; where should they poop? Is it outside, inside a litter box, or a toilet? Next have you seen these viral videos? College antics before we discuss dating superheroes. Taylor L. and Taylor L. …
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Wisconsin is 10 days out from its season opener. Zach and Jesse discuss what the potential depth chart will look like and some of the tougher calls the Badgers will make. They also do some fall camp superlatives, including player most likely to have you saying “Wow, how did he do that?”, player most deserving of more attention from the media, the m…
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Wisconsin held the final practice open to the media on Saturday morning and had a roughly two hour scrimmage. Zach and Jesse discuss what they saw, including a couple impressive throws from Tyler Van Dyke, edge guys making plays in the pass and run games, young secondary players finding success and some final thoughts as fall camp concludes. See om…
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Wisconsin was forced inside by rain on Thursday morning. Zach and Jesse discuss what they saw, including a strong day for Jake Chaney, Chris Brooks Jr., Tyler Van Dyke's arm and more. They also talk about what defensive coordinator Mike Tressel had to say and do a check-in on where things stand among the true freshmen. See omnystudio.com/listener f…
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Wisconsin has its starting quarterback and his name is Tyler Van Dyke. Zach and Jesse discuss the announcement from offensive coordinator Phil Longo, why Van Dyke earned the job, what now for Braedyn Locke and more from practice No. 13 of camp. See omnystudio.com/listener for privacy information.Af The Zone
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Yell into the abyss! ***** 48:20 - 57:20 TW: True Crime, Drugs, Sexual Assault, Abuse ***** This week in the abyss join us, we kick it off with our weekly check ins. Jess talk about cutting kid’s hair and we talk about how scary teenagers are! We reminisced on going to school. How many schools did you guys go to? We dive into chatting about some mo…
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Wisconsin was back inside Camp Randall Stadium for the first time in fall camp on Tuesday morning. Zach and Jesse discuss another practice in which Tyler Van Dyke took all the first-team reps, Chez Mellusi and Tawee Walker as a 1-2 punch, the Badgers being unranked for the first time since 2016 and whether they could have a repeat of that season. S…
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Selling to salespeople is a unique position to be in—you’re talking shop with other professionals and leaders in the field! On the latest episode of Market Mastery, Julian Alvarez, the VP of Sales Development for Gong, talks about the unique advantages and challenges of selling to sales professionals. Having been in sales for over 15 years, he disc…
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The Badgers ended their two week stay in Platteville with a scrimmage lasting more than two hours. Zach and Jesse check-in after on what it means that Tyler Van Dyke got all the first-team reps at quarterback, the strong night from the pass rush, some standouts on both sides of the ball, which true freshmen could see playing time and some answers t…
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It's a Friday Mailbag episode of The Camp. Zach and Jesse answer questions about the passing game, confidence in Braedyn Locke, how the running back reps will play out, did Alvarez or Fickell have it tougher, media expectations for the 2024 Badgers and more. See omnystudio.com/listener for privacy information.…
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Wisconsin returned to the practice field on Wednesday morning for practice No. 8 of fall camp. Zach and Jesse discuss the days for quarterback Tyler Van Dyke and Braedyn Locke, the stand out efforts from a couple WRs, what OLB coach Matt Mitchell had to say about his group and how kicker Nathanial Vakos and punter Atticus Bertrams are approaching t…
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Yell into the abyss! We kick this episode off with some SLC Punk! Followed up by an incredibly touching and sad movie! What the hell is Aphantasia??? Learn what that means! Healing lifestyle suggestions Should we be able to experiment on people in order to find out more? are *they* already doing this? Ending it with an IGOR quote and remember "when…
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It was practice No. 7 for the Badgers on Tuesday morning in Platteville. Zach and Jesse get together to discuss back-to-back strong days for QB Tyler Van Dyke, whether the QB competition is over, several pass rushers making their presence felt and the latest on how the running back reps are playing out. See omnystudio.com/listener for privacy infor…
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