Diving into the nitty-gritty of CRO, we'll tackle the barriers and misconceptions that prevent businesses from embracing this essential strategy. With Rafa's expertise, we dissect the competitive necessity of CRO in a market where paid channels are battlegrounds, your competitors are relentless, and consumer behaviors shift like sand. Through a riv…

Discover the alchemy of homepage design that magnetizes and converts with JMarketing's wizard of the web, Josh Strawczynski. Prepare to be enlightened as Josh imparts the esoteric knowledge of crafting a homepage that doesn’t just catch the eye but clasps the visitor in a persuasive embrace within the first few seconds. Josh demystifies the craftin…

Unlock the secrets to designing online forms that don't just grab attention, but elegantly guide users through to conversion. Today, we're joined by expert designer Nik, who sheds light on the art of crafting forms that strike the perfect balance between aesthetic allure and functional clarity. Step into a realm where each textbox and submit button…

Get ready to turbocharge your website's performance as we unravel the mysteries of technical SEO with Umair. In a market where split-second decisions matter, we dissect the critical need for lightning-fast page loads, diving into how mere seconds could mean the difference between a bounce and a conversion. But it's not all about speed – join us as …

Unlock the secrets to skyrocketing your website's conversion rates through the subtle yet powerful influence of color psychology. This episode, featuring Nik from JMarketing, is your gateway to understanding how the right hues can sway user emotions and guide actions, ensuring your call-to-action buttons aren't just seen but felt. We dissect the nu…

Unlock the secrets to captivating the hearts and minds of consumers with Josh Strawczynski, the managing director of JMarketing, who shares his expertise on the psychological underpinnings of customer decision-making. Our discussion ventures beyond the surface, exploring the subtle art of influencing behavior and ensuring that your marketing strate…

Unlock the secrets to optimizing your website's conversion rates with the guidance of marketing analytics guru, Rafa Feliz. Our in-depth discussion peels back the layers of A/B testing, a cornerstone of Conversion Rate Optimization (CRO), offering you the tools to make informed, data-driven decisions. We analyze how to refine marketing strategies a…

Unlock the secrets of web design that converts with the wisdom of Nik, a master of the digital canvas. We've all been to websites that leave us feeling lost or bored; our latest episode is here to make sure yours isn't one of them. Through an engaging discussion, Nik teaches us the art of creating a user journey that balances stunning visuals with …

Introduction - 00:26 Why CRO is so important - 02:35 JMarketing's innovative approach - 05:17 The 9 frictions - 07:09 Applying the 9 frictions to CRO - 12:24 Google Analytics is the main CRO tool - 17:49 Other CRO tools - 21:46 Segmenting your CRO strategy - 24:06 The world of metrics - 25:00 The influence of AI in CRO - 31:58 Final tips - 35:55…

Intro - 00:27 What is Conversion Rate Optimisation (CRO)? - 02:12 The Shortcomings Of Standard CRO Tactics - 04:21 Why Soft Conversion Points Are Effective - 07:56 Using the Nine Frictions for CRO - 10:41 Effective CRO Practices - 14:16 How Your Business Can Optimise Your CRO - 14:57Af JMarketing Agency

00:27 - What is Topical Authority? 03:39 - Google's algorithm 07:53 - Recent changes 10:08 - AI and search engines 14:38 - Rewarding good content 17:56 - How to achieve topical authority 19:51 - Publishing high-quality content 22:27 - Achieving topical authority 24:45 - Spending your marketing budget smart 26:58 - Optimize your website 29:51 - Conc…

00:27 - Intro 02:24 - Alex's introduction 05:27 - Approaching a cold audience 07:04 - Difference between 'push and pull' 08:31 - Improving skills through scary situations 10:24 - Instagram in the sale process 11:53 - Know your client 16:09 - Social credibility 18:02 - Building a community 20:34 - Selling a solution to an underlying problem 22:04 - …

Joshua Strawczynski (00:02) Business owners? Do you want an unfair advantage over your competitors? Do you want to dominate in your area of expertise? You are listening to Business Life Hacks. Learn to influence consumer psychology and shortcut your way to business success with tips, tricks, ricks and hacks from award winning digital agency J Marke…

Af JMarketing Agency

Af JMarketing Agency

Af JMarketing Agency

Successful use of digital marketing leads to ridiculously successful product launches... but it's more than just advertising on Facebook/Google. The key is understanding how to focus your objectives on knowledge, learning about your audience. Joshua Strawczynski, MD of JMarketing talks through how digital marketing allows you to know your customer …

Contrary to popular believe, digital marketing is NOT the channel you publicise on. If you are a startup who is using Google/Facebook/LinkedIn to make sales, you are probably missing a step. How well do you really know your customer?? In this podcast we look at the secret that only a few digital 'experts' every discuss, how to use advertising to un…

Join Josh in his conversation with Daniel Oysten, to know about his story as a business owner and some new insights about S.A.A.S .Af JMarketing Agency

In this episode, Josh interviews Julian Cole, a strategist advertising extraordinary who from a humble Australian boy to the highest echelons of agency life in New York and how he left it all to start his own business, working online and all the lessons that he's learned along the way.Af JMarketing Agency

In this episode, we will speak to Rob Broadhead from 2020 Fire Protection; a Sydney based organization that has risen to be very successful in its field. This will be an interesting case study of how you can transform a business that has low entry barriers to be highly competitive.Af JMarketing Agency

Interested in how the US military/government procures solutions from commercial companies? Today's guest is one of my favorite people on the planet. David Rothzeid has worked both sides of the military technology acquisition fronts, and provides an incredible deep-dive into the process of selling to the government/military.…

In this episode, we'll be diving into the world of business coaching through the eyes of Mike Irving, and we'll talk about what makes people exploit their abilities to reach success.Af JMarketing Agency

The B2B keyword strategy, keyword research, SEO research, and how to get the right people to your website.Af JMarketing Agency

How you can stand out in your industry by making more sales and competing against your competitors without the need to immediately jump to discounting and getting into a price war.Af JMarketing Agency

Three simple keyword research tools that you can use for SEOAf JMarketing Agency

Learn how to spend more time on the best quality leads who are your ideal clients and make more money while spending less time doing it.Af JMarketing Agency

Learn how to turn more of the visitors to your site in actual paying customers. Improve your conversion rate with five easy steps.Af JMarketing Agency

Learn how to focus your marketing spend in the areas that will yield the biggest results for your business. Josh and Dan tell us about the importance of thinking about your customers' needs and how to invest accordingly.Af JMarketing Agency

Most business owners miss out on more sales than they even realize, because the normal sales funnel model doesn't show how buyers actually behave. In this episode, Dan and Josh tell us about the how to use better models of the buyer decision process to maximize your sales numbers. Read the Article: https://www.thinkwithgoogle.com/intl/en-gb/navigat…

Studies have shown that 90% of blog content never gets read by a single person. How do you produce content that your audience will actually find and read? In this episode, Dan and Josh address: How to structure content according to best practices Technical requirements for good SEO How to publicize your content in the media…

How do you use the various social media platforms to acquire clients and generate more leads? Today, our friend Arthur Tutt has joined us to share his experience with gaining clients through LinkedIn.Af JMarketing Agency

The habit of letting your business be heard and known through the media and publications is one of the best ways to help boost your business. Here, we'll tell you why it is considered a productive habit, and most of all, how to effectively utilize those channels in building and promoting your business.…

We make our own habits, then our habits will make us. Do you have the powerful habits that can make you and your business successful? In this episode, we'll talk about how important habits are in building our own businesses and how it can help us do more to exceed our goals and expectations.Af JMarketing Agency

Is creativity always beneficial in advertising, or can it be a hindrance? Multi-award winning Creative Director Martyn Miller joins us to discuss when creativity is relevant, and when to focus on more fundamental elements of advertising.Af JMarketing Agency

Productivity is key to both business success and personal happiness. In this episode, we will introduce some "hacks" that will enable you to reach your maximum potential and be an ace-player for your company.Af JMarketing Agency

Having a remote team can be difficult but rewarding if you find the right people. Join us as we explore the world of remote hiring and learn some techniques on how to find, hire, and maintain your expert remote workers that could greatly contribute to the success of your business.Af JMarketing Agency

Headlines are the foundation of the success for your website and overall advertising strategy. We've seen clients website leads jump by 40%, simply by changing the headline from one that describes the product, to one that speaks to core consumer emotions.Af JMarketing Agency

Josh and Dan talk about why keyword research for SEO needs to focus on conversions and lead generation, not just traffic alone. You'll learn how to find which keywords are easy to rank for, which ones will generate leads and sales, and which ones fit into your long term vs. short term strategies. Subscribe to Business Life Hacks on Soundwise…

In the age of COVID-19, businesses are looking for ways to move their business online. Josh and Dan talk about how creating an online community for your brand can be one of the best ways to expand your audience, create authority from your brand, and generate more sales with very low financial investment. Subscribe to Business Life Hacks on Soundwis…

How a restaurant that didn't exist got rated #1 on Trip Advisor and had people clamoring to get a reservation. What does this mean for your business? How can you make strangers that don't personally know you trust you enough to pay you money? How can you use online reviews to stand out from the competition, rank higher in SEO, and become the go-to …