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PRSay Houston

Veronica V. Sopher, PRSA Member and Host

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PRSay is the official podcast of the Houston Chapter of the Public Relations Society of America. Our goal is to introduce Houston chapter members to each other so we can connect more authentically and grow our network. A strong chapter is built on relationships and PRSay is a great way to meet fellow members and stay connected. PRSay is hosted and sponsored by Veronica V. Sopher, PRSA Member. Connect with Veronica on LinkedIn - www.linkedin.com/in/veronicavsopher/ or visit www.veronicavsophe ...
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Accreditation in Public Relations Podcasts

Professional Podcasts LLC (www.professionalpodcasts.com)

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This blog is the home for podcast programs focusing on the value of the Accreditation in Public Relations (APR)credential offered through the Universal Accreditation Board to members of the Public Relations Society of America and 9 other UAB participating organizations.
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PRSSA Podcasts

PRSSA National

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PRSSA Podcasts encompasses the multiple podcast offerings of the Public Relations Student Society of America (PRSSA). Both the ‘PR with the Pros‘ series and ‘Student Stories‘ series explore various aspects of the Society.
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Tatevik Simonyan, the co-founder and director of communications and international relations at SPRING PR company in Armenia, discusses: 1) How to best counsel your client when they want to respond unethically to an unethical competitor 2) How to react calmly and ethically in highly emotional crises 3) Should PR create a global code of ethics for in…
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Welcome Hailey Bui and Melissa Kinsella, to PRSay – the podcast of the Houston PRSA Chapter. On this episode, Hailey & Melissa share about Marketing & Communications in Energy with CAMS. Hailey Bui is a Marketing & Communications Specialist currently serving as a key member of the CAMS Marketing & Communications team. With over 5+ years of a robust…
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Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better. Valonia Walker, APR, is the Chief Communications Officer in Hempstead ISD. She is a one-person shop and is gearing up the start of school! Valonia is a high-energy sc…
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Join Ro Lane, the 2024–2025 National Vice President of Brand Engagement, and Uyen Ngo, the 2024–2025 National Vice President of Belonging, Equity, Diversity and Inclusion (BEDI), as they talk about the why behind BEDI. In this episode, Ro and Uyen talk about why belonging, equity, diversity and inclusion are so important—as students and future prof…
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Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better. Today’s guest is Leslee Hackett. As an avid learner, Leslee is always committed to improving her craft within the Public Relations and Communications field. Leslee is…
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Welcome Ashley Small, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Ashley shares about Lessons on Leadership. There is a unique place where PR, technology, and digital media overlap, and in that place, you’ll find Ashley Small, Founder, and CEO of Medley Inc. Ashley’s proven PR and digital marketing strategies have helped br…
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Welcome Tiffany Marascio, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Tiffany shares about How To Start In PR, No Matter Your Age Or Where You Are In Your Career. Tiffany was born and raised in the Greater Houston area where she lives with her husband and three kids. She holds a master’s degree in marketing from the Univers…
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Welcome Becky Best, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Becky shares about The Many Paths A Career in PR Can Take You. Becky Best, APR has nearly 30 years of professional experience in communications. She began her career working at boutique PR agencies before transitioning to destination marketing and then spending…
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Welcome Jonathan Diamond, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Jonathan shares about Media Relations. Jonathan Diamond is the business editor at the Houston Chronicle. Before returning to Houston in 2022, Jonathan worked as the West Coast Editor of CoStar News in Los Angeles. He was also previously editor of the Los …
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Welcome Anne Hedrich, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Anne shares about Communicating in the Roaring 20's. Anne Hedrich is an award-winning communicator with more than 20 years of communications experience, spanning strategic communications, internal communications, employee engagement, key messaging, public dis…
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Join Alicia Caracciolo, the 2024-2025 National Vice President of Events and Fundraising, and Kelly Davis, APR, Fellow PRSA, the University of South Carolina PRSSA Chapter Faculty Adviser, while they discuss the lessons learned from hosting multiple District Conferences. In this episode, Alicia and Kelly talk about the experience students gain from …
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Welcome Zondra Victor-Johnson, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Zondra shares about The Communications Role for Non-Profits and Small Businesses. Zondra is a Communications Specialist residing in Houston, TX. She has a Bachelor of Arts in Media Production from the University of Houston and a Master of Arts in New…
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Welcome Laura Pennino, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Laura shares about Authenticity and Integrity in the PR Profession. Graduate of LSU Manship School of Mass Communications; over 40 years of journalism and PR experience. Worked at Edelman in a variety of senior PR consulting roles from 1989 to 1998 and at Fl…
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Join Ro Lane, the 2024-2025 National Vice President of Brand Engagement, and Leslie Mendez, the PRSSA ICON 2024 Conference Coordinator, in a conversation about all things ICON! In this episode, Ro and Leslie talk about Leslie’s experience coming into coordinating ICON, exciting details about the conference and the area, and more! Additional Informa…
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Welcome Jordan Hunter Rice, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Jordan shares about Strategic Comms in the Political Sector. Jordan Hunter Rice, a policy analyst and strategic communications expert, leads teams in developing actionable strategies and guides clients through the ever-evolving political and economic en…
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Teo Landoni, the 2023-2024 National PRSSA Vice President for Diversity, Equity, Inclusion and Belonging, and Uyen Ngo, the 2024-2025 National PRSSA Vice President for Belonging, Equity, Diversity and Inclusion, interview Joseph Abreu, APR, CPRC, 2024 PRSA Chair. In this episode, Joseph talks about his journey as a member of the LGBTQIA+ community a…
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Welcome Tamara Washington, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Tamara shares about Branding - Getting Everything Together Before Presenting Yourself to The Public/Media Tamara Washington is the Founder and Executive Consultant of Boom Media and Image Consulting and Boom Effect Entertainment and Sports (BEES). The na…
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Captain Barbara Bell, U.S. Navy (ret). Captain Bell was one of Annapolis's first female graduates and has a distinguished career as an aviator and naval flight test officer. Today, she teaches at the US Naval Academy and may discuss ethics even more than I do. In this interview she discusses a number of important ethics issues, including: 1) The im…
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Welcome Kristina Michel, to PRSay – the podcast of the Houston PRSA Chapter. On this episode, Kristina shares about her Journey From H-GAC To Auckland. Kristina Michel is a communications and public relations professional with 14 years of experience, primarily in the higher education, healthcare, and government sectors. Kristina's areas of expertis…
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Joseph Abreu, the Chief Communications Officer for the Clerk of the Circuit Court and Comptroller of Lee County, Florida, and 2024 National Chair of PRSA., discusses a number of important ethics issues, including: 1) The ethical importance of avoiding even the appearance of impropriety. 2) How to get ahead of AI ethics challenges…
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Dianne Danowski Smith, APR, Fellow PRSA is interviewed by Barbara Stachurska, PRSSA National Vice President of Brand Engagement. Danowski Smith shares her professional journey leading to owning a PR agency - Publix Northwest and provides insight into how PRSA membership impacted her life and career.Af PRSSA National
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Welcome Vannessa Wade, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Vannessa shares about Understanding Messaging and Your Role In It. Vannessa Wade is the founder and CEO of Connect The Dots PR. Often called an “idea oven” and “branding magnet,” she has been featured in magazines such as Black Enterprise and Fast Company. F…
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Ann Marie Varga, the internal communication manager for AdventHealth discusses a number of important ethics issues including: 1) One key PR ethics lesson from the Pulse nightclub shooting 2) How to protect your (and your team’s) mental health in crisis situations 3) Ethical issues in internal communications…
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Oakley Weddle, PRSSA national vice president of chapter development, interviews three winners of the Pacesetter Award that recognizes a Chapter's success in the areas of membership, national participation and Chapter development. The three guests from Marist University, Kennesaw University and Ohio State University share their tips and strategies o…
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Welcome Bridgett Holden, to PRSay – the podcast of the Houston PRSA Chapter. On this episode, Bridgett shares about The Journey Through PR and Advice for Upcoming Members. Bridgett studied Broadcast Journalism at Texas Woman's University (TWU). Her clientele ranges from Fasion, Beauty, Sports, Entertainment, Politics, and Nonprofits. She is a milit…
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Christie Goodman, the director of communication for the Intercultural Development Research Association, discusses a number of important ethics issues, including: 1) How to avoid using people as props and authentically engage 2) Ethics challenges with assumptions 3) How to effectively engage and learn from diverse audiences 4) How to effectively adv…
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Welcome Tala Kseibi, to PRSay – the podcast of the Houston PRSA Chapter. On this episode, Tala shares about Encouraging Young Adults To Purse Careers in PR. As a Public Relations Manager at Love Advertising, Tala is driven by a passion for effective communication and strategic brand management. With a Bachelor of Arts in Communication, focusing on …
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Joining me on this week's episode is Roy Reid, a senior fellow with the Stockworth Institute, and he is recognized as one of the Top 100 Thought Leaders in Trustworthy Business. He discusses a number of important ethics issues, including: 1) What to do when your client asks you to besmirch the competition 2) How to effectively and ethically build t…
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In November 2023, PRSA issued new ethics guidelines titled “The Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners”. Michelle Egan, the 2023 National Chair of PRSA and Mark Dvorak, the 2023 Chair of PRSA's Board of Ethics and Professional Standards discuss the AI guidelines and more.…
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Welcome Jordan Hunter Rice, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Jordan shares about Strategic Comms in the Political Sector. Jordan Hunter Rice, a policy analyst and strategic communications expert, leads teams in developing actionable strategies and guides clients through the ever-evolving political and economic en…
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This week on Ethical Voices, Marcia DiStaso, Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. discusses a number of important ethics issues, including: How do we ethically ask questions in research? What to absolutely never, ever do when conducting research f…
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Dave Honchul, APR Fellow, PRSA is a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. He discusses a number of important ethics issues, including: 1) What to do when you think you received an unlawful order 2) One key thing many PR pros are forgetting to do 3) How far do you need…
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Kelsey Bohl, the Senior Manager of Corporate Communications Press Office at Walmart, discusses a number of important ethics issues, including: 1) Why corporations need to be careful they aren’t the oones spreading misinformation 2) Ethics of data analysis 3) Why PR pros need to change their definition of media…
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Oakley Weddle, the 2023–2024 vice president of Chapter development and 2023 ICON Conference coordinator, talks about ICON with Milagros Orcoyen, the 2023–2024 vice president of events and fundraising. They discuss the Conference agenda, personal insights and tips. Milagros also shares best fundraising practices and examples to help Chapters get the…
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This week, Ant Cousins, the Executive Director of AI Strategy at Cision, discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? The most concerning AI ethics issues Where should PR pros start when they want to …
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Welcome Kaan Camuz and Anh Gilmore, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Kaan and Anh share about Connecting and Informing The Community For The Betterment Of Our Youth. Kaan Camuz is an educator with nearly 25 years of experience... He studied Electrical Engineering and Education at University of Houston, Sam Housto…
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Milagros Orcoyen, 2023-2024 vice president of events and fundraising interviews two committee members from the PR eLevated District Conference team: Sarah Thaman from DePaul University and Ksymena Pawlowicz from Columbia College Chicago. They share their experience with co-hosting a district conference and everything that goes into it. If you're co…
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Joining me on this week's episode is Jennifer Gonzalez, the senior vice president of multicultural strategy at C+C. Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. Jennifer discusses a number of important ethics issues, including: What to do when you know your prospect's multicultural program…
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Welcome Zondra Victor-Johnson, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Zondra shares about The Communications Role for Non-Profits and Small Businesses. Zondra is a Communications Specialist residing in Houston, TX. She has a Bachelor of Arts in Media Production from the University of Houston and a Master of Arts in New…
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