Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers. Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge. DAM will ...
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For aspiring authors, writing a book is a lifelong dream, but one that can seem to be just out of reach. The process of writing a book can be both exciting and frustrating. The idea can be there , but sometimes we get stuck and can’t seem to find the inspiration to move forward. If you are an expert in your field who is thinking about writing a book, you’ve come to the right place. Welcome to The Author’s Corner, a show where we will help you unlock your creativity and write the book of your ...
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Reversing burnout. Physician Shortages. Bad models. Forced buyouts. Meet those making a difference with host Ron Barshop
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The Supply Chain Revolution podcast is a series focused on the latest trends and innovations in sustainability and supply chain management. The podcast is hosted by Sheri Hinish, also known as the Supply Chain Queen, who is a sustainability consultant and digital transformation expert, and features interviews with a wide range of supply chain professionals, thought leaders, and entrepreneurs. The podcast covers a variety of topics related to the supply chain revolution, including digital tra ...
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Episode #170: How to Get a TV Interview with Nicole Nalepa
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Summary: Ever wondered how to get a TV interview? Our latest episode reveals the insider secrets to making it happen! If you’re an author or expert aiming to gain media exposure, this conversation is full of tips and strategies you won’t want to miss. Today’s guest, seasoned news anchor and TV host Nicole Nalepa, shares her unique perspective on wh…
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Episode #169: Robin’s Riff on Why I Read
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Summary: If you missed our last Robin’s Riff, you might not know it’s National Book Month! As an editor and lifelong book lover, I’ve been reflecting on why I read—and I’m excited to share some thoughts in this week’s episode of The Author’s Corner. Whether you’re a fellow word geek or just enjoy getting lost in a good mystery, I think you’ll relat…
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The Secret to Success with AI? Building the Right Marketing Organization
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Omar Rodriguez-Vilá is a professor of marketing at Emory University and a partner at MarCaps, and was previously a practitioner at Coca-Cola. He’s looked at the ways some of the best marketing organizations out there have changed their structure and habits in the wake of the AI revolution, and he has data to share. He argues that great marketing le…
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Episode #168: The Power of Storytelling in Social Justice with Dr. Amanda Nell Edgar
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Summary: Ever wondered how storytelling can ignite social change and inspire communities? Our latest episode dives deep into this compelling topic! If you’re passionate about using your writing to address critical societal issues, this conversation is packed with insights you won’t want to miss. Today’s guest, an acclaimed author and publishing exp…
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Episode #167: Robin’s Riff on National Book Month 2024
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Summary: October is National Book Month, and it’s the perfect time to celebrate everything we love about books! In honor of this, I’ve got some fun and simple ways to help you celebrate and reignite your love for books. In Episode #167 of The Author’s Corner, Robin shares a few creative ideas on how to make the most of this special month, whether y…
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AI Marketers, Digital Transformation, and Lessons from Starbucks Mobile Pay
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Adam Brotman, co-founder and co-CEO at Forum3, an AI lab, has spent his whole career helping brands embrace technologies to lead them into the future. Now, with his co-founder Andy Sack, he’s taking what he’s learned about places like Starbucks and J. Crew and building and testing tools around artificial intelligence that can help marketers at ever…
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Episode #166: What It Takes to Become a NYT Bestseller with Michael Drew
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Summary: Ever wondered what it really takes to become a New York Times bestseller? It’s a journey that requires strategy, dedication, and a deep understanding of the publishing industry! Today, my guest, Michael Drew, a book marketing expert, joins us to share his incredible insights and experiences in helping authors achieve bestseller status. In …
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Episode #165: Robin’s Riff on National Banned Books Week
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Summary: Did you know that some of the most challenged books are also among the most read? As we celebrate National Banned Books Week, I find it fun to think about how the most challenged books of all time also happen to be among the world’s top perennial best sellers. If you've ever wondered why these books are targeted or what they have in common…
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Episode #164: The Secrets of Bestseller Success and Navigating the Publishing Industry with Kevin Anderson
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Summary: Ever wondered how some books skyrocket to national bestseller status while others fade into obscurity? Our latest episode has some answers! If you're aiming to take your book to the next level, this conversation holds a treasure trove of insights you won't want to miss. As our guest today, a fellow publishing expert with a track record of …
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The New Dimensions of Your AI Marketing Technology
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Yaniv Makover, CEO and cofounder of Anyword, says that no company - large or small - will end up with a one-size-fits-all AI stack for their marketing teams, Instead they will be vertical, horizontal, and native. The best marketers - and best organizations - will take that into account and think of ways for different systems to more effectively com…
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Episode #163: Using ChatGPT to Streamline Book Marketing with Heidi Yarger
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Summary: If the idea of AI makes you uneasy, you’re not alone. Many authors fear that AI could feel impersonal or replace the creative touch that makes their work unique. But what if AI could actually enhance your marketing strategy without taking away your personal touch? In episode #163 of The Author’s Corner, Heidi Yarger shares her journey from…
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Episode #162: Robin’s Riff on How to Write Your Book’s ‘Acknowledgments’ the Right Way
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Summary: Have you ever considered how impactful the acknowledgments section of your book can be? If you're looking for guidance on how to effectively and appropriately express your gratitude to those who supported your book-writing journey, you'll want to tune in to our latest episode. In Episode #162 of The Author’s Corner, Robin Colucci discusses…
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Episode #161: The Impact of Facebook Bans on Authors and Businesses with Sudi (Rick) Karatas
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Summary: Ever felt the sting of being banned on Facebook for a harmless comment? Or less? You're not alone! Navigating the world of social media can be tricky, especially when algorithms misinterpret our intentions. These experiences can leave us feeling frustrated and disconnected, but there's more to the story. Today, my guest, Sudi Karatas, join…
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Episode #160: Robin’s Riff on “What to Do After Rejection From Publishers”
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Summary: Did you know that only about 1% of book pitches actually land a deal? Rejection is never easy, and in the competitive world of publishing, it's a common experience. And if you've ever faced rejection from publishers and wondered what to do next, you'll want to listen to my latest Robin’s Riff. In Episode #160 of The Author’s Corner, Robin …
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Using AI to Champion Consumer Needs
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Joshua Browder, CEO and Founder of DoNotPay.com, thinks one of the biggest ways AI will change marketing is in its power to help consumers advocate for themselves. While companies are finding all kinds of efficiencies and competitive advantages for themselves with AI, there’s also a huge opportunity for individual consumers. What started as an atte…
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Episode #159: How to Get on Podcasts (and Be a Great Guest) with Michelle Glogovac
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Summary: Ever wondered how podcast PR can amplify your message? It's a journey filled with strategy, connections, and the potential to reach millions of listeners! Today, Michelle Glogovac, joins us to share her expertise and firsthand experiences in this dynamic field. In episode #159 of The Author’s Corner, Michelle shares insights into the world…
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Episode #158: Robin’s Riff on “How Ugly Book Covers Hurt Credibility”
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Episode #158: Robin’s Riff on “How Ugly Book Covers Hurt Credibility” Summary: Attention authors: Your book cover is not just a design—it's the first impression for your book. You know what they say about first impressions and second chances… So, before you sign off on your next book cover, you'll want to tune into this new Robin's Riff, as Robin e…
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Digging Deeper on the AI Conundrum with Rex Briggs and Caleb Briggs
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Marketers - and businesses overall - face a fundamental conundrum about artificial intelligence: it has an incredible power to recognize patterns, but not all patterns are reliable. Host Rex Briggs and his son Caleb Briggs set out to explore that tension in their new book, The AI Conundrum: Harnessing the Power of AI for Your Organization--Profitab…
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Episode #157: Enhance Your Sleep Quality with Dr. Anne Bartolucci
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Summary: Ever wondered how your sleep patterns affect your creativity and productivity? Well, our guest today is just the person to shed light on this crucial link! Whether you're burning the midnight oil to meet a deadline or struggling with writer's block, understanding the science behind sleep can transform your writing process, and improve your…
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Episode #156: Robin’s Riff on “How to Write a Book Title that Sells” (Part 2)
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Summary: In episode #153 of The Author’s Corner, Robin delved into the importance of a well-crafted book title and her secret formula for how to write one. Today, we complete this “mini-series” on crafting a bestselling book title by diving deeper into the crucial role of the subtitle and how you need to write it to make readers want to buy! In epi…
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Episode #155: Strategic Book Sales with Chris Benetti
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Summary: Ever wondered how top authors drive their book sales into the stratosphere? According to this week’s guest, it's about strategically using a multi-pronged approach that helps you gain book sales while it raises your income. Today, Chris Benetti, joins us to share his expertise in how to successfully market your book without breaking the ba…
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Episode #154: Robin’s Riff on “The Censorship of LGBTQ+ Authors”
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Summary: If you're concerned about the recent reinvigoration of book bans, especially those with LGBTQ+ themes, you'll want to listen to our latest episode of The Author’s Corner. With Pride Month just behind us, it's crucial to reflect on the significant increase in attempts to remove or restrict LGBTQ+ books, particularly in school libraries. Thi…
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Episode # 226 – Korb Matosich is CEO of Asserta Health Which is Leading the Way in Cash Pay Healthcare and Eliminating the Need for Bill/Code/Collect and Pray.
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In this episode of Primary Care Cures, Ron is joined by Korb Matosich, Founder & CEO of Asserta Health. Together, they delve into the innovative strategies Asserta Health is employing to revolutionize the healthcare payment system. Korb shares insights on how his company aims to simplify payments, enhance transparency, and reduce costs for patients…
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Are You Placing the Right Bets In Your AI Strategy?
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Jonathan Nelson, CEO of Omnicom Digital, works with clients at the world’s largest organizations to shape the future of marketing. He’s spent his career picking the winners: deciding which technologies to invest in to help his company get an edge in the increasingly competitive marketing landscape. In the AI space, he’s partly doing that by not put…
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Episode #153: Robin’s Riff on “How to Write a Book Title that Sells” (Part 1)
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Summary: You can’t judge a book by its cover, but a well-crafted book title can go a long way in taking someone from being a book browser to a book buyer. But in this Robin’s Riff, I break down my secret formula for how to build a title that not only gains reader’s interest, but makes it easy for them to refer your book to others! In Episode #153 o…
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Episode # 225 – Morris Miller CEO of Xenex is Back Discussing the New FDA Approved Standard of Care, Reducing Infections in Hospitals and More with a Light Striking Robot. Round 3. Another Important Listen ...
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In this episode, Ron sits down with Morris Miller, Managing Partner at Tectonic Ventures and CEO of Xenex Disinfection Services. Here, Miller shares his insights on the cutting-edge innovations in disinfection technology and the critical role it plays in healthcare setting, especially in the wake of the COVID-19 pandemic. They discuss the challenge…
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Venture Capital, AI, and Marketing: Where Are The Opportunities?
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Jocelyn Goldfein, Managing Director at Zetta, has been there since the early days of the Internet, even starting as the first summer intern at Netscape. After time at Facebook and VMWare, she entered the venture capital space with the first AI-focused VC firm, Zetta. Now, she and her partners are looking for the biggest opportunities in the startup…
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Episode #152: Publishing Mistakes and Triumphs with Matt Lesser
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Summary: Getting your book published can be a daunting journey, filled with unexpected twists and turns. From developing a concept to facing setbacks, not every author's journey is straightforward. But what happens when the ghostwriting firm you hired ghosts you?! In episode #152 of The Author’s Corner, Matt Lesser shares his experience with publis…
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Episode # 224 – Gary Taubes is a National Treasure, Author, and Health Journalist – Wrote “Rethinking Diabetes: What Science Reveals About Diet Insulin and Successful Treatments”. This is a Wakeup Call ...
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In this episode Ron interviews Gary Taubes, a renowned journalist, author, and Co-Founder of the Nutrition Science Initiative. Here Gary dives into his most recent book “Rethinking Diabetes: What Science Reveals About Diet, Insulin, and Successful Treatments”. In this interview Taubes also delves into the controversial world of dietary science, dis…
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Episode #151: Robin's Riff on “Why Expertise Isn’t Enough to Secure a Book Deal”
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Summary: A common misconception among aspiring authors is that their years of expertise are enough to secure a book deal. While expertise is needed, it is not the sole criterion for impressing agents and traditional publishers. In Episode #151 of The Author’s Corner, Robin Colucci discusses why expertise alone is not enough to secure a traditional …
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Startups like Pictory Tap LLMs to Improve Your Marketing Workflow
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Vikram Chalana, CEO of Pictory, says the future of marketing - and all content - is video. He looked at the ways in which AI could increase efficiency for content creators, and that was the inspiration behind the company. Pictory makes video creation easier by allowing the average business user to repurpose existing content like articles and white …
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Episode # 223 – Meet Ashok Subramanian (CEO) and Dr. Jane Sailer (Medical Director) of Centivo, a High Quality, Well-Coordinated Primary Care Offering Married with Direct Contracts with Fair Priced Providers ...
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In this episode of Primary Care Cures, Ron dives into the world of healthcare inefficiency with special guests Ashok Subramanian CEO of Centivo and Dr. Jane Sailer, Medical Director of Centivo. The crux of the issue? The glaring inefficiencies that leave clinicians with only a fraction of the compensation they rightfully deserve while large corpora…
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Episode #150: Unlock the Power of Resilience with Dr. Marie-Hélène Pelletier
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Summary: Resilience is constantly thought of as something you inherently have. But resilience isn't just a trait; it's a skillset, and a transformative journey. In episode #150 of The Author’s Corner, Dr. Marie-Hélène Pelletier shares her insights and valuable advice on how to think about resilience, the intricacies of resilience, and its profound …
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Episode #149: Robin's Riff on “Why You Should Share Your Book Content Before It's Published”
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Summary: Is sharing your book content before it's published a good idea? It's a question that many aspiring authors grapple with, and today, I'm here to offer some clarity on the matter. In Episode #149 of The Author’s Corner, Robin Colucci dives into the debate surrounding whether authors should reveal their book's content before its official rele…
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MediaMonks is Pushing Marketing Boundaries with AI
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Wesley ter Haar, founder of MediaMonks and Executive Director at S4 Capital Group, has always been on the cutting edge of digital first production. The company has doubled down on their AI bet, and he shares some of the latest use cases they are developing for clients with AI, including consumer proxies, scaling up personalization, retrieval-augmen…
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Episode # 222 – Dr. Harvey Castro was an Adviser to ChatGPT in Healthcare. Will AI Replace the Sacred Trust in Care or Cause Some Other Unforeseen Harm? Will it Replace Radiologists? Where are the Risks ...
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In this episode, Ron chats with AI in healthcare expert, Dr. Harvey Castro. Here, Harvey discusses how AI is currently being used in healthcare and what he thinks some of the most practical uses in healthcare are in the future. He also does a deep dive into how he thinks AI can help supplement physicians by helping them cut down on time in front of…
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Episode #148: Exploring Author Business Strategies with Sharon Woodhouse
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Summary: Ever wondered about the intricate process of building a successful author business? It's a journey filled with innovation, strategy, and plenty of hard work! In episode #148 of The Author’s Corner, Sharon Woodhouse shares her insights and valuable advice on how to build a successful author business and provides practical tips and strategie…
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Episode # 221 – Ali Hashemi, Founder of meta[bolic] and Glucare.Health in Dubai, Has Published Impressive Outcomes Reversing Metabolic Disease Like T2D in 5 Nearby Countries with the Worst Problem Globally ...
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This episode features Ali Hashemi, the Co-Founder of meta[bolic] and Glucare.Health. Here he does a deep dive into his two companies. meta[bolic] is a hybrid digital therapeutics company that tackles the global metabolic health crisis head-on from a first-principles basis and synthesizes the human and machine in the pursuit of enduring behavior cha…
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Episode # 220 – John Lufburrow as Chief Revenue Officer of Revive Health has 2M Members at a 98 NPS, 3:1 ROI and Offers Primary Care Virtually Customized with Mental Health, Urgent Care and a Robust Mail ...
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In this episode Ron chats with John Lufburrow Chief Revenue Officer at ReviveHealth. ReviveHealth is a virtual healthcare subscription service that offers online primary care, urgent care, mental health care, pharmacy services and various specialists – all available on demand. Here they discuss the frustration with the current healthcare system and…
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Episode #147: Robin's Riff on “The Biggest Key to Attracting a Literary Agent”
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Summary: Ever wondered what the first major step is if your goal is to sell your book to a traditional publisher? The answer is getting a literary agent to represent you. But the big question is how? In Episode #147 of The Author’s Corner, Robin Colucci breaks down the essential first step in selling your book to a traditional publisher: securing a…
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The Age of Agents is Coming and It Will Upend Marketing
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Amit Shah, founder and CEO at the startup Instalily.ai, says that the age of AI agents is on the horizon and it will change commerce, marketing, and our lives in all kinds of profound ways. Shah has previously seen major digital transformations while serving as president of 1-800-FLOWERS, among other roles. He explains that the increased use of age…
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Episode #146: Navigating Co-Authorship with Brianna and Matthew Penfold
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Summary: Ever pondered the dynamics of co-authoring a book? It’s a journey filled with twists and turns, and today, my guests, Brianna and Matthew Penfold, join us to offer firsthand insights into the complexities of this experience. In episode #146 of The Author’s Corner, Brianna and Matthew share their insights on co-authorship and how they navig…
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Episode # 219 – Sandeep Palakodeti MD Started Mishe.co and the Rebel Health Alliance to Eliminate Big Middle Profiteers with Specialists, Surgeons and the Consumer.
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In this episode, Ron has a conversation about physician democratization with Dr. Sandeep Palakodeti, the Co-Founder and Chief Product Officer of Mishe.co Health & the Co-Founder and Chief Medical Officer of Rebel Health Alliance. Throughout their discussion, Dr. Palakodeti delves into his work with Rebel & Mishe, the goals & missions of the two org…
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