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Pro Tips for Building a Better Digital CS Program with Marley Wagner | Episode 082
Manage episode 454786178 series 3479744
Marley Wagner, a seasoned expert in marketing and customer success, joins the podcast to explore the intersection of digital customer success and cross-functional collaboration. She and Alex discuss strategies for leveraging automation, transforming QBRs, and reimagining customer engagement through data-driven digital programs, all while highlighting the critical link between marketing and CS in driving growth and retention.
Chapters:
00:00 - Intro
03:06 - From Minnesota to Colorado
03:39 - Marketing meets customer success
11:01 - Where digital CS fits within the org
12:40 - The secret to digital CS success: collaboration
16:05 - Building digital customer programs
20:14 - Digital as a strategy AND a segment
25:46 - Measuring digital CS programs effectively
29:54 - Fixing what's broken in digital motions
36:31 - B2C lessons for B2B automation
39:22 - Transforming QBRs with automation
44:57 - Reimagining executive and customer engagement
Enjoy! I know I sure did…
Marley's Linkedin: https://www.linkedin.com/in/marleywagner/
This episode of the DCX Podcast is brought to you by Thinkific Plus, a Customer Education platform designed to accelerate customer onboarding, streamline the customer experience and avoid employee burnout.
For more information and to watch a demo, visit https://www.thinkific.com/plus/
+++++++++++++++++
Like/Subscribe/Review:
If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.
Website:
For more information about the show or to get in touch, visit DigitalCustomerSuccess.com.
Buy Alex a Cup of Coffee:
This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp
Thank you for all of your support!
The Digital Customer Success Podcast is hosted by Alex Turkovic
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com
Kapitler
1. Pro Tips for Building a Better Digital CS Program with Marley Wagner | Episode 082 (00:00:00)
2. Exploring Digital Customer Experience (00:00:31)
3. Digital Customer Success Collaboration and Strategy (00:11:06)
4. Measuring and Analyzing Digital Success (00:26:59)
5. Revolutionizing Customer Success With Automation (00:39:23)
90 episoder
Pro Tips for Building a Better Digital CS Program with Marley Wagner | Episode 082
The Digital CX Podcast: Driving digital customer success and outcomes in the age of A.I.
Manage episode 454786178 series 3479744
Marley Wagner, a seasoned expert in marketing and customer success, joins the podcast to explore the intersection of digital customer success and cross-functional collaboration. She and Alex discuss strategies for leveraging automation, transforming QBRs, and reimagining customer engagement through data-driven digital programs, all while highlighting the critical link between marketing and CS in driving growth and retention.
Chapters:
00:00 - Intro
03:06 - From Minnesota to Colorado
03:39 - Marketing meets customer success
11:01 - Where digital CS fits within the org
12:40 - The secret to digital CS success: collaboration
16:05 - Building digital customer programs
20:14 - Digital as a strategy AND a segment
25:46 - Measuring digital CS programs effectively
29:54 - Fixing what's broken in digital motions
36:31 - B2C lessons for B2B automation
39:22 - Transforming QBRs with automation
44:57 - Reimagining executive and customer engagement
Enjoy! I know I sure did…
Marley's Linkedin: https://www.linkedin.com/in/marleywagner/
This episode of the DCX Podcast is brought to you by Thinkific Plus, a Customer Education platform designed to accelerate customer onboarding, streamline the customer experience and avoid employee burnout.
For more information and to watch a demo, visit https://www.thinkific.com/plus/
+++++++++++++++++
Like/Subscribe/Review:
If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.
Website:
For more information about the show or to get in touch, visit DigitalCustomerSuccess.com.
Buy Alex a Cup of Coffee:
This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp
Thank you for all of your support!
The Digital Customer Success Podcast is hosted by Alex Turkovic
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com
Kapitler
1. Pro Tips for Building a Better Digital CS Program with Marley Wagner | Episode 082 (00:00:00)
2. Exploring Digital Customer Experience (00:00:31)
3. Digital Customer Success Collaboration and Strategy (00:11:06)
4. Measuring and Analyzing Digital Success (00:26:59)
5. Revolutionizing Customer Success With Automation (00:39:23)
90 episoder
Alle episoder
×1 Current State of AI in CS and Introducing MondAI CS with Michael Forney | Episode 089 45:18
1 Digital CS and the Job Market with the Return of Dillon Young of Lifetime Value Media | Episode 088 48:41
1 From B2C to B2B: Simplicity is Key in Digital CS with Ed Powers | Episode 087 48:57
1 Data Hygiene for Great Customer Experiences with Irwin Hipsman of Repetitos | Episode 086 48:57
1 End Of Year Recap as Told by Google’s NotebookLM | Episode 085 11:29
1 Using Google's NotebookLM to Produce a Podcast and Summarize Docs | Episode 084 28:01
1 Airtable’s Journey to Scalable Customer Success with Alison Barrett | Episode 083 58:39
1 Pro Tips for Building a Better Digital CS Program with Marley Wagner | Episode 082 53:06
1 Building Automations That Enhance Customer Experience with Samantha David of Monday.com | Ep. 081 49:12
1 Where to Find Automation Opportunities to Improve Customer AND Employee Experience | Episode 080 35:26
1 Digital Duct Tape: Leveraging AI to Solve CX Challenges with Scott Wilder | Episode 079 39:42
1 Lessons in CX Leadership and Strategy with CX "Superwoman" Nat Onions of Customer.io | Episode 078 55:19
1 Scaling Customer Education for Digital CS with Adam Avramescu of Personio & the CELab Podcast | Episode 077 46:28
1 Enhancing CX with Targeted Campaigns...and LinkedIn Ads! with Kat Breeggemann of Automox | Episode 076 53:33
1 Digital Customer Success Maturity Model Assessment Launch and Post Churn-In Q&A | Episode 075 25:07
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