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Lessons - Marketing Lessons Learnt From Presidential Campaigns | Phillip Stutts - CEO of Win BIG Media

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Manage episode 445846825 series 2934427
Indhold leveret af Scott D. Clary. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Scott D. Clary eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

In this “Lessons” episode, Phillip Stutts, CEO of Win BIG Media, delves into marketing strategies derived from his extensive experience in political campaigns and how they translate to business success. He shares valuable insights on data-driven marketing, platform selection, and message optimization.

The Power of Data in Marketing: Phillip emphasizes the importance of data-driven decision-making. He discusses how data reveals the most effective platforms for reaching target audiences and explains the process of auditing a company’s marketing efforts to eliminate inefficiencies, such as overpaying for keywords in digital advertising.

Optimizing Campaigns Through Testing: Drawing from his experience in political marketing, Phillip shares how relentless testing of creative elements—similar to how presidential campaigns fine-tune their messages—can lead to breakthrough success. He highlights the value of running multiple versions of ads to find the optimal combination that resonates with audiences.

Lessons from Presidential Campaigns: Phillip also reveals how strategies from political campaigns, such as focusing on the issues that matter most to voters (or customers), can be applied to business marketing. He explains that aligning marketing efforts with what customers truly care about is key to winning their loyalty and trust.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/m2ZCxV0tB2U

Apple: https://podcasts.apple.com/us/podcast/phillip-stutts-ceo-of-win-big-media-how-to-get-3/id1484783544?i=1000547063159

Spotify: https://open.spotify.com/episode/3EM3qre9p2YHq3EaRBHpeM?si=93a1aa2b60374139

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary


Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

700 episoder

Artwork
iconDel
 
Manage episode 445846825 series 2934427
Indhold leveret af Scott D. Clary. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Scott D. Clary eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

In this “Lessons” episode, Phillip Stutts, CEO of Win BIG Media, delves into marketing strategies derived from his extensive experience in political campaigns and how they translate to business success. He shares valuable insights on data-driven marketing, platform selection, and message optimization.

The Power of Data in Marketing: Phillip emphasizes the importance of data-driven decision-making. He discusses how data reveals the most effective platforms for reaching target audiences and explains the process of auditing a company’s marketing efforts to eliminate inefficiencies, such as overpaying for keywords in digital advertising.

Optimizing Campaigns Through Testing: Drawing from his experience in political marketing, Phillip shares how relentless testing of creative elements—similar to how presidential campaigns fine-tune their messages—can lead to breakthrough success. He highlights the value of running multiple versions of ads to find the optimal combination that resonates with audiences.

Lessons from Presidential Campaigns: Phillip also reveals how strategies from political campaigns, such as focusing on the issues that matter most to voters (or customers), can be applied to business marketing. He explains that aligning marketing efforts with what customers truly care about is key to winning their loyalty and trust.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/m2ZCxV0tB2U

Apple: https://podcasts.apple.com/us/podcast/phillip-stutts-ceo-of-win-big-media-how-to-get-3/id1484783544?i=1000547063159

Spotify: https://open.spotify.com/episode/3EM3qre9p2YHq3EaRBHpeM?si=93a1aa2b60374139

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary


Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

700 episoder

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