Jeff Terry, GAF: Sustainable Roofing for Urban Heat Resilience, 2024 "Future of ... Summit"

Ideagen Radio

Discover the transformative power of sustainable roofing with Jeff Terry from GAF, North America's largest roofing and waterproofing company. Jeff, whose family roots lie in construction and education, brings a unique blend of applied and behavioral economics to the table. Listen as he discusses the pivotal role roofs play in mitigating extreme heat and climate change. Jeff shares his compelling journey and highlights the interconnections between global challenges like public health and food systems, offering deep insights into building resilient communities.
Through striking personal stories from Mumbai and post-Hurricane Katrina New Orleans, we examine the profound impact of extreme heat on vulnerable populations. Jeff recounts how GAF's innovative cooling technologies applied in projects like Pacoima, Los Angeles, have led to significant reductions in surface and ambient temperatures. By partnering with local organizations, these initiatives have not only improved public health and productivity but also underscored the critical need for investment in underserved communities.
We dive into the broader implications of urban heat mitigation, emphasizing the importance of raising the albedo of urban surfaces. Jeff explains how increasing reflectivity in Pacoima led to immediate cooling benefits, enhancing public health, economic stability, and equity. With a focus on combining nature-based solutions with cutting-edge technologies, the discussion highlights the essential role of community engagement and collaboration. This episode is a powerful call to action for leaders to address root causes and leverage existing resources for comprehensive urban climate solutions.
Watch the entire 2024 "Future of ... Summit" here: https://www.ideagenglobal.com/futureofsummit2024
Learn more about GAF here: https://www.gaf.com/
Jeff's LinkedIn: https://www.linkedin.com/in/jeffterry494/
#Ideagenglobal #futureofsummit #GAF

Kapitler

1. Jeff Terry, GAF: Sustainable Roofing for Urban Heat Resilience, 2024 "Future of ... Summit" (00:00:00)

2. Urban Heat Mitigation and Sustainability (00:00:12)

3. Heat Resilience in Urban Areas (00:05:37)

4. Community-Led Urban Heat Mitigation (00:11:48)

5. Collaboration for Urban Heat Solutions (00:18:29)