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Indhold leveret af Amanda Kelley. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Amanda Kelley eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Indhold leveret af Amanda Kelley. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Amanda Kelley eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Indhold leveret af Amanda Kelley. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Amanda Kelley eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Let’s make the most of Quarantine time. The are hidden blessings to be found. We may find that the lessons learned in Quarantine change us forever for the better!
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Travel Stories- Fiction and Non Joyful Heart with Amanda Kelley
In this culture, twitter fights and tearing down each other’s words is commonplace. It keeps me from wanting to authentically speak in this space. Will you extend me grace and the benefit of the doubt? I will do the same for you. ❤️😁
T
Travel Stories- Fiction and Non Joyful Heart with Amanda Kelley
There is a spiritual battle waging and we are given offensive weapons and defensive protections as we engage in the the battle! Be encouraged to suit up daily and sharpen your sword!
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Travel Stories- Fiction and Non Joyful Heart with Amanda Kelley
Are You frustrated? Are you striving in your own strength rather than trusting God? This is a struggle we often find ourselves in. Here is some encouragement for the struggle bus, so that it’s not a struggle anymore!
T
Travel Stories- Fiction and Non Joyful Heart with Amanda Kelley
Having an abundance mindset rather than dwelling on lack or scarcity will change our lives! Amanda discusses scripture, including the Greek definitions to better understand the abundance that God gives to us.
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Travel Stories- Fiction and Non Joyful Heart with Amanda Kelley
Amanda shares her personal next steps after listening to a kick in the butt podcast about procrastinating. She shares and encourages you to join in her moving the needle and doing the thing!
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Travel Stories- Fiction and Non Joyful Heart with Amanda Kelley
Amanda reads the story of the Three Weavers a fairy tale from Annie Fellows Johnston. It speaks to the importance of a father’s counsel and a daughter’s heeding that wisdom. I Recommended for daughters 7 and up.
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Travel Stories- Fiction and Non Joyful Heart with Amanda Kelley
Amanda shares Proverbs 31 in a new light. What we can glean and how we can grow. You will be encouraged and inspired rather than burdened with a task list!
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