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#11 - Len Ward - Understanding your business true marketing ROI and needs!
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"Companies Going Out Out Of Business Because They Cannot Afford To Advertise? It’s Coming….." - Len Ward
You can see below some of the discussion points we covered:
How Len got his start and his first few ventures 0:00 From wall Street to entrepreneur 2:36 The early days of SEO 7:48 Digital marketing, ROI, and customer acquisition costs 11:10 Tips to get a more true ROI 14:39 Companies will start to go out of business because they can't afford to advertise 17:32 A good process to go through with your company to identify you are marketing needs 21:10 How should newer companies start the marketing process 25:30 What is content strategy? 27:25 What is a sales funnel? 28:19 The Connexis platform and what they offer 30:01
Len began his entrepreneurial journey in 2004 when he left behind a successful career in finance with Credit Suisse to take on a partnership role in an e-commerce startup. Through that experience, Len realized that he was more interested in marketing products than in selling them. He took this newfound passion for marketing and turned it into RankMeSEO, an online marketing agency.
Today, Len has channeled his passion for investing and marketing into Commexis, a marketing consulting firm specializing in financial auditing, investment allocation, and reporting of digital marketing campaigns. Commexis has worked with brands like the University of Pennsylvania, Johnson & Johnson, American Water, ESF Camps, Exceptional Foods, Analysis Prime, and Thyroid Virtual Clinic. In short, Commexis solves your digital marketing ROI problems and will teach you how to optimize your investment to improve your ROI.
LINKS FROM THE EPISODE
Connect with Len Ward
Recommended Books
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