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The Journey to IPO with Diego Lomanto, Vice President, Product Marketing at UiPath

33:19
 
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Manage episode 297454188 series 2815424
Indhold leveret af Alex Lopes and Jeffrey Vocell. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Alex Lopes and Jeffrey Vocell eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Follow Diego on LinkedIn.
Join Diego on Sharebird.

Questions covered in this episode:

  1. Can you tell us about yourself and your role at UiPath?
  2. UI Path recently went public. Can you share a bit about what that was like?
  3. As the leader of product marketing, what did you need to think about and do during the IPO journey?
  4. How long before the S1 filing did you and the team start preparing? Tell us about the narrative you created.
  5. What drove you and the UiPath team to create this narrative? And how did you go about it?
  6. How have you measured the success of the new narrative? What have been some of the outcomes you've seen?
  7. How has product marketing evolved from pre-IPO through today?
  8. What's one or two books you've read recently that have had an impact on you?
  continue reading

89 episoder

Artwork
iconDel
 
Manage episode 297454188 series 2815424
Indhold leveret af Alex Lopes and Jeffrey Vocell. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Alex Lopes and Jeffrey Vocell eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Follow Diego on LinkedIn.
Join Diego on Sharebird.

Questions covered in this episode:

  1. Can you tell us about yourself and your role at UiPath?
  2. UI Path recently went public. Can you share a bit about what that was like?
  3. As the leader of product marketing, what did you need to think about and do during the IPO journey?
  4. How long before the S1 filing did you and the team start preparing? Tell us about the narrative you created.
  5. What drove you and the UiPath team to create this narrative? And how did you go about it?
  6. How have you measured the success of the new narrative? What have been some of the outcomes you've seen?
  7. How has product marketing evolved from pre-IPO through today?
  8. What's one or two books you've read recently that have had an impact on you?
  continue reading

89 episoder

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