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The Media Insider: Episode 7 - Editorial Director of Bonhill Media Group discusses what makes a 'thought leadership' article and how to pitch
Manage episode 257003348 series 2642182
Content for a B2B title is totally different to the consumer media. How you pitch stories should also be different. Lawrence Gosling edits titles like smallbusiness.co.uk and Information Age. He shares insights into story planning, why clickbait doesn't work in B2B and what they need experts in.
31 episoder
Manage episode 257003348 series 2642182
Content for a B2B title is totally different to the consumer media. How you pitch stories should also be different. Lawrence Gosling edits titles like smallbusiness.co.uk and Information Age. He shares insights into story planning, why clickbait doesn't work in B2B and what they need experts in.
31 episoder
Alla avsnitt
×1 The Media Insider - Karis Hustad, News Editor at Courier Media 29:56
1 The Media Insider - Alan Rusbridger, Editor at Prospect 26:28
1 The Media Insider - Eleanor Warnock, Deputy Editor at Sifted 29:33
1 The Media Insider - Orianna Rosa Royle, Senior Reporter at Management Today 24:30
1 The Media Insider - Natasha Wynarczyk Senior Features Writer at The Daily Mirror 23:18
1 The Media Insider - Francesca Cassidy, Deputy Editor of Raconteur 22:03
1 The Media Insider - Cheryl Cole, Editor of DiversityQ Magazine 19:05
1 The Media Insider - Zena Alkayat, Founder of Bloom Magazine 19:29
1 The Media Insider - Metro blogs editor Jess Austin 21:57
1 The Media Insider - Editor of It‘s Freezing in LA, Martha Dillon 20:33
1 The Media Insider - Lifestyle Editor for Telegraph Magazine, Lucy Dunn 25:24
1 The Media Insider - The London Writers Salon, Parul Bavishi & Matt Trinetti 28:30
1 The Media Insider - Sr. Beauty and Fashion Editor of Hello Giggles, Pia Velasco 28:05
1 The Media Insider - Literary agent, Andrew Lownie discusses how to pitch your book to an agent 29:45
1 The Media Insider - Editor of Huck Magazine, Niall Flynn discusses how to pitch a story to the editorial team 24:24
1 The Media Insider: UK Commissioning Editor of Business Insider, Jack Sommers, discusses how to pitch different types of stories 29:41
1 The Media Insider: Episode 14 - Founder and editor of Lucana Voices on getting real-life stories into the media, and why editors should always reply to pitches 24:54
1 The Media Insider: Episode 13 - Commissioning editor of multiple digital titles talks about how branded content is commissioned and opportunities for PRs and freelance writers 28:04
1 The Media Insider: Episode 12 - Managing Editor of Grit Daily 26:48
1 The Media Insider: Episode 11 - Commissioning Editor of Chat, Woman's Own and Woman Magazine 33:33
1 The Media Insider: Episode 10 - Editor of Real Leaders Magazine, Grant Schreiber 23:56
1 The Media Insider: Episode 9 - Group Editor of IDG's B2B titles including TechWorld, on what makes good content 24:47
1 The Media Insider: Episode 8 - Raconteur editor Benjamin Chiou walks us through the content of the business publication and how you can make your media pitch stand out 28:14
1 The Media Insider: Episode 7 - Editorial Director of Bonhill Media Group discusses what makes a 'thought leadership' article and how to pitch 25:57
1 The Media Insider: Episode 6 - IndyLife deputy editor Sophie Gallagher shares insights from a national features desk in the digital journalism era 26:09
1 The Media Insider: Episode 5 - ITV London head of planning Richard Pollins shares what makes news for their flagship programme 23:32
1 The Media Insider: Episode 4 - Huff Post UK Commissioning Editor Charlie Lindlar shares insights on what makes first person and opinion pieces. 24:01
1 The Media Insider: Episode 3 - Red, Good Housekeeping and Prima commissioning editor, Ella Dove 24:35
1 The Media Insider: Episode 2 - easyJet Traveller Magazine editor Jonny Ensall shares his tips on how to pitch and what content he looks for. 30:02
1 The Media Insider Podcast - Episode 1 30:28
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