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The Media Insider: Episode 9 - Group Editor of IDG's B2B titles including TechWorld, on what makes good content
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Scott Carey oversees stories on ComputerWorld, TechWorld, CIO and more with an audience of up to 3 million page views a month.
In this episode he shares exactly what he's looking for in a story for their different audiences, how to pique the interest of a journalist on his team and why they don't 'do' thought leadership.
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